---
title: "Sesame Seeds — £213K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sesame-seeds"
last_updated: "2026-07-31T19:32:58.350Z"
locale: en
meta:
description: "Niche score 52/100 · £213K/yr market · 221K searches/yr. Prices mostly outside the sweet spot ($1.29–$13.36) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £213K/yr market · 221K searches/yr. Prices mostly outside the sweet spot ($1.29–$13.36) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sesame Seeds — £213K/yr Amazon UK Niche (2026) - Flapen"
---
# **sesame seeds**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($1.29–$13.36) keeps it on the watch list.
Market size 41Growth 17Conversion 97Competition 60Returns 100Price range 0Avg price 17Brand share 75Review moat 76Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****486.56**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£213K**
£213K/yr · 221K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.06**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.29–£13.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, sesame seeds is a £213K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sesame seeds market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£182K–£242K**
- units × avg price
- **Conversion rate**
- **15.8%**
- **Avg BSR**
- **#367**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **78%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**31%**
- Emma Basic17% - Old India12% - Yutaka10% - Schwartz10% - AKSOY10% - Munchy Seeds10%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/sesame-seeds/trend)
## **Top sesame seeds search terms**
- **sesame seeds**191K/yr-16.2%14.2% conv. - **sesame**15K/yr-18.1%6.4% conv. - **white sesame seeds**6K/yr-13.4%12.4% conv. - **sesame seed**6K/yr-23.6%10.2% conv. - **sesame seeds 1kg**4K/yr-9.2%13.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sesame-seeds/search-terms)
## **Top sesame seeds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9K8%£17K12%£26K16%£34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Emma Basic - Roasted White Sesame Seeds 150g | High Fibre | Source of Protein | Vegan | Rich Aroma | Antioxidants | Simply sprinkle**Emma Basic**£2.72**4.8★1,820 rev](https://www.amazon.co.uk/dp/B098CW8QH8) [2**Old India White Sesame Seeds 1 Kg**Old India**£6.74**4.7★579 rev](https://www.amazon.co.uk/dp/B00JEHFGV8) [3**Morrisons Sesame Seeds 100g**Morrisons**£1.29**4.7★479 rev](https://www.amazon.co.uk/dp/B07NGNY667) [4**MUNCHY SEEDS Lightly Toasted White Sesame Seeds**Munchy Seeds**£2.99**4.7★359 rev](https://www.amazon.co.uk/dp/B0D7W9VD5Y) [5**Schwartz Sesame Seeds 43g**Schwartz**£2.00**4.8★179 rev](https://www.amazon.co.uk/dp/B003BQF3E8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MUNCHY SEEDS Lightly Toasted White Sesame Seeds**Munchy Seeds**£2.99**359 rev2y ago](https://www.amazon.co.uk/dp/B0D7W9VD5Y) [**Munchy Seeds Lightly Toasted Savoury White & Black Sesame Seeds 150g**Munchy Seeds**£3.10**318 rev2y ago](https://www.amazon.co.uk/dp/B0D7WBNPQZ) [**Trend Organic Black Sesame Seeds 500gGood Source of Protein Dietary Fiber Healthy Fats and Essential Minerals Certified Organic Vegan GMO-Free No Additives No Preservatives Raw**Trend Organic**£9.35**73 rev2y ago](https://www.amazon.co.uk/dp/B0D47TZ2TJ) [**Trend Organic Whole Sesame Seeds Fibre 500g Good Source of Protein Dietary Fiber Healthy Fats and Essential Minerals Certified Organic Vegan GMO-Free No Additives No Preservatives Raw**Trend Organic**£9.23**33 rev2y ago](https://www.amazon.co.uk/dp/B0CYPK32T8) [**Organic Natural Sesame Seeds 500g (BWFO)**Buy Whole Foods Online**£4.01**36 rev3y ago](https://www.amazon.co.uk/dp/B0BH4FCPWT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Natural Sesame Seeds 250g (BWFO)**Buy Whole Foods Online**£2.55**4.6★**▲ 206%**](https://www.amazon.co.uk/dp/B0BH4FY3N8) [**Aksoy Premium Sesame Seeds 600 Grams | 100% Natural Fresh & GMO-Free Ideal for Cooking Baking Salads Bread & Garnishing | Vegan & Versatile Kitchen Essential (Packaging may vary)**AKSOY**£4.75**4.6★**▲ 159%**](https://www.amazon.co.uk/dp/B091NW7S6S) [**Wholefood Earth Organic Sesame Seeds Black 250g Raw | GMO Free | Vegan | Certified Organic**Wholefood Earth**£5.64**4.7★**▲ 118%**](https://www.amazon.co.uk/dp/B07G341ZM6) [**Emma Basic - Roasted White Sesame Seeds 150g | High Fibre | Source of Protein | Vegan | Rich Aroma | Antioxidants | Simply sprinkle**Emma Basic**£2.72**4.8★**▲ 93%**](https://www.amazon.co.uk/dp/B098CW8QH8) [**Alpi Nature White Sesame Seeds Peeled 500g 1.1 lb Peeled White Sesame Seeds Gluten Free**Alpi Nature**£6.98**4.7★**▲ 90%**](https://www.amazon.co.uk/dp/B09XFCZFKD)
**~~View all trending →~~**
## **What buyers say about sesame seeds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“No complaints”*
**Taste-Overall**20%
*“Very tasty and easy to use”*
**Value For Money**19%
*“Worth to buy”*
**Flavor**4%
*“It just adds that extra flavour to everything”*
**Freshness**4%
*“Really fresh”*
**Ingredients-Overall**4%
*“Very good used to make grain Mustard”*
**Health Benefits-Overall**3%
*“Good for making my porridge”*
**Baking**3%
*“I use them for cooking and baking”*
**Ease Of Use**2%
*“easy to use”*
**Crispiness**2%
*“Crunchy seeds”*
### **What buyers complain about **
**Quality-Overall**10%
*“Horrible quality”*
**Texture/Consistency-Overall**10%
*“Mouldy not munchy”*
**Smell**10%
*“Has a burning smell”*
**Stale/Rotten/Spoiled**10%
*“The 1kg bag I bought has gone rancid”*
**Value For Money**10%
*“They are actually more expensive than what you can easily get in the supermarket”*
**Size-Overall**8%
*“very small”*
**Taste-Overall**5%
*“doesnt taste nice when milled”*
**Bitter**5%
*“Product is bitter”*
**Advertised Vs Actual Product**3%
*“A little bit disappointed as its not vacuum sealed as advertised in picture”*
## **Common questions**
- **Is sesame seeds profitable to sell on Amazon United Kingdom?**
- The niche generates £213K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the sesame seeds niche?**
- 13 brands and 26 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in sesame seeds?**
- Top complaints mined from reviews: Quality-Overall, Texture/Consistency-Overall, Smell. The return rate is 0.0%.
- **When does demand for sesame seeds peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the sesame seeds niche?**
- Listings span £1.29–£13.36; the average listing price is £6.06 (sweet spot $15–$100). The average incumbent carries 487 reviews — the moat a new listing must climb.
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