---
title: "Sesame Oil — £321K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sesame-oil"
last_updated: "2026-07-31T21:57:18.947Z"
locale: en
meta:
description: "Niche score 45/100 · £321K/yr market · 233K searches/yr · £7.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £321K/yr market · 233K searches/yr · £7.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sesame Oil — £321K/yr Amazon UK Niche (2026) - Flapen"
---
# **sesame oil**
**Skip it**
Prices mostly outside the sweet spot ($2.08–$15.99) — this niche doesn't clear our bar today.
Market size 52Growth 15Conversion 99Competition 24Returns 100Price range 7Avg price 21Brand share 45Review moat 59Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,121.81**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£321K**
£321K/yr · 233K searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.63**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-20.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.08–£15.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sesame oil is a £321K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sesame oil market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£305K–£382K**
- units × avg price
- **Conversion rate**
- **18.1%**
- **Avg BSR**
- **#127**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**14%**
- by Amazon20% - Kadoya20% - Emma Basic18% - Lee Kum Kee11% - Morrisons9% - Biona8% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/sesame-oil/trend)
## **Top sesame oil search terms**
- **sesame oil**191K/yr-20.3%17.3% conv. - **toasted sesame oil**19K/yr-25.3%17.1% conv. - **sesame oil cooking**12K/yr-20.8%14.6% conv. - **sesame seed oil**11K/yr-12.5%8.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sesame-oil/search-terms)
## **Top sesame oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£32K20%£64K30%£96K40%£128K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Toasted Sesame Oil 250 ml**by Amazon**£2.67**4.7★991 rev](https://www.amazon.co.uk/dp/B09MDYBBZH) [2**Kadoya Pure Sesame Oil 163ml | Rich Toasted Aroma & Bold Nutty Flavour | Premium Japanese Oil for Stir-Fries Dressings Marinades & Dipping Sauces**Kadoya**£3.53**4.6★5,786 rev](https://www.amazon.co.uk/dp/B008K0Y3FK) [3**Emma Basic - 100% Pure Toasted Sesame Oil - 500ml - Rich Flavour - Antioxidants**Emma Basic**£7.62**4.7★3,536 rev](https://www.amazon.co.uk/dp/B089LPHTCZ) [4**Lee Kum Kee Pure Sesame Oil 207ml**Lee Kum Kee**£2.91**4.7★347 rev](https://www.amazon.co.uk/dp/B082VPJGNJ) [5**Morrisons Toasted Sesame Oil 250ml**Morrisons**£2.82**4.7★873 rev](https://www.amazon.co.uk/dp/B00B5AFTQE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOREWAY 100% Pure Toasted Sesame Oil 2L | Authentic Asian Cooking Oil**FOREWAY**£15.77**43 rev1y ago](https://www.amazon.co.uk/dp/B0F4RT86NG) [**Yutaka - Pure Toasted Sesame Oil 150ml - Japanese Style Sesame Oil - Perfect for Cooking Dressings Marinades & Stir-Fries - Natural Nutty Flavour - Suitable for Vegans Gluten Free**Yutaka**£2.08**100 rev1y ago](https://www.amazon.co.uk/dp/B0F4PLHPHT) [**by Amazon Toasted Sesame Oil 250 ml**by Amazon**£2.67**991 rev2y ago](https://www.amazon.co.uk/dp/B09MDYBBZH) [**Gramiyaa Cold Pressed Sesame Oil 1 Litre | Traditionally Extracted | Chemical-free Zero Trans-fat Cooking Oil | Unrefined Oil | Kachi Ghani Til Oil for Cooking**Gramiyaa**£10.22**303 rev2y ago](https://www.amazon.co.uk/dp/B07TJJ3HDS) [**Biona Organic Toasted Sesame Seed Oil 250ml - Pressed From Gently Toasted Sesame Seeds - Cold Pressed and Unrefined - Authentic Oriental Taste - For Stir Fries Noodles and Marinades**Biona**£5.79**325 rev4y ago](https://www.amazon.co.uk/dp/B0B3N5TXYM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gramiyaa Cold Pressed Sesame Oil 1 Litre | Traditionally Extracted | Chemical-free Zero Trans-fat Cooking Oil | Unrefined Oil | Kachi Ghani Til Oil for Cooking**Gramiyaa**£10.22**4.5★**▲ 76%**](https://www.amazon.co.uk/dp/B07TJJ3HDS) [**FOREWAY 100% Pure Toasted Sesame Oil 2L | Authentic Asian Cooking Oil**FOREWAY**£15.77**4.8★**▲ 52%**](https://www.amazon.co.uk/dp/B0F4RT86NG) [**Kadoya Pure Sesame Oil 163ml | Rich Toasted Aroma & Bold Nutty Flavour | Premium Japanese Oil for Stir-Fries Dressings Marinades & Dipping Sauces**Kadoya**£3.53**4.6★**▲ 41%**](https://www.amazon.co.uk/dp/B008K0Y3FK) [**Lee Kum Kee Pure Sesame Oil 207ml**Lee Kum Kee**£2.91**4.7★**▲ 30%**](https://www.amazon.co.uk/dp/B082VPJGNJ) [**Emma Basic - 100% Pure Toasted Sesame Oil - 2 Litre - Rich Flavour - Antioxidants**Emma Basic**£15.99**4.7★**▲ 21%**](https://www.amazon.co.uk/dp/B0883BQM56)
**~~View all trending →~~**
## **What buyers say about sesame oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“lovely sesame taste that lingers in the mouth”*
**Quality-Overall**22%
*“Affordable premium quality product”*
**Flavor**19%
*“Nice nutty flavour”*
**Oily/Greasy**10%
*“Great oil for cooking”*
**Value For Money**8%
*“Good value”*
**Smell**7%
*“As soon as you open the bottle you get a rich toasted sesame aroma that smells authentic without being too strong or overpowering”*
**Cooking Instructions**3%
*“it's good for daily cooking use”*
**Advertised Vs Actual Product**1%
*“Perfect as says on bottles”*
**Freshness**1%
*“Fresh and nutty flavour”*
**Vegan/Organic**1%
*“Nice sesame oil with Japanese quality”*
### **What buyers complain about **
**Oily/Greasy**19%
*“I found the oil not to be that strong in toasted sesame flavour”*
**Value For Money**15%
*“disappointing for the amount charged”*
**Taste-Overall**12%
*“Not sure about this taste”*
**Cooking Instructions**10%
*“none of them can cook”*
**Thickness**8%
*“Bit thin and not very toasted”*
**Advertised Vs Actual Product**8%
*“The product description is misleading”*
**Bitter**4%
*“Burnt bitter oil”*
**Flavor**4%
*“However a stronger toasted flavour I would suggest to try elsewhere”*
**Quality-Overall**4%
*“A thoroughly subpar product that is worse than the usual quality available at supermarkets”*
**Size-Overall**3%
*“Very big bottle”*
## **Common questions**
- **Is sesame oil profitable to sell on Amazon United Kingdom?**
- The niche generates £321K/yr across 16 tracked products. 90-day search growth is -20.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sesame oil niche?**
- 13 brands and 35 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in sesame oil?**
- Top complaints mined from reviews: Oily/Greasy, Value For Money, Taste-Overall. The return rate is 0.0%.
- **When does demand for sesame oil peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the sesame oil niche?**
- Listings span £2.08–£15.99; the average listing price is £7.63 (sweet spot $15–$100). The average incumbent carries 1,122 reviews — the moat a new listing must climb.
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