---
title: "Trend — sea salt - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sea-salt/trend"
last_updated: "2026-07-31T19:32:27.543Z"
locale: en
meta:
  description: "Niche score 44/100 · £601K/yr market · 644K searches/yr · £5.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £601K/yr market · 644K searches/yr · £5.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — sea salt - Flapen"
---

# **sea salt**

**Skip it**

Prices mostly outside the sweet spot ($1.46–$15.93) — this niche doesn't clear our bar today.

Market size 64Growth 20Conversion 98Competition 33Returns 100Price range 6Avg price 15Brand share 19Review moat 24Quality gap 20

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£601K**

£601K/yr · 644K searches

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,273.81**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-10.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£5.38**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.46–£15.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100