---
title: "Sea Moss Gel — £84K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sea-moss-gel"
last_updated: "2026-07-31T21:56:23.045Z"
locale: en
meta:
description: "Niche score 45/100 · £84K/yr market · 88K searches/yr · £15.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £84K/yr market · 88K searches/yr · £15.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sea Moss Gel — £84K/yr Amazon UK Niche (2026) - Flapen"
---
# **sea moss gel**
**Skip it**
Soft demand (-21.6% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 14Conversion 68Competition 19Returns 100Price range 60Avg price 77Brand share 31Review moat 75Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.61**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****501.62**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£8.03–£25.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£84K**
£84K/yr · 88K searches
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sea moss gel is a £84K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sea moss gel market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£47K–£62K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#423**
- **Page quality**
- **0%**
- **Prime**
- **23%**
- **Sponsored**
- **100%**
- **Out of stock**
- **18.6%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**10%**
- Gordon Watkins34% - MYLAS MOSS19% - St Lucia Sea Moss Ltd18% - Edges11% - Mecantu5% - Lumarejebo3% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/sea-moss-gel/trend)
## **Top sea moss gel search terms**
- **sea moss gel**61K/yr-23.6%3.8% conv. - **seamoss gel**19K/yr-18.2%4.1% conv. - **irish sea moss gel**4K/yr-25.3%4.1% conv. - **sea moss gel organic**4K/yr+3.0%3.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sea-moss-gel/search-terms)
## **Top sea moss gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£17K30%£25K40%£34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sea Moss Gel Made with Wildcrafted Irish Sea Moss from Grenada. Vegan. Dr Sebi Approved. (Golden 500ml)**Gordon Watkins**£13.93**4.2★2,597 rev](https://www.amazon.co.uk/dp/B098KQHJDG) [2**St Lucia Sea Moss Gel Wildcrafted Caribbean Sea Moss - 100% Natural Vegan Superfood - No Additives & Preservatives - Gluten-Free Non-GMO - Rich in 92 Minerals for Energy & Skin Health - 350ml**St Lucia Sea Moss Ltd**£12.35**4.2★47 rev](https://www.amazon.co.uk/dp/B0FTXJC4GB) [3**Mylas Moss Organic Sea Moss Gel 340g Wildcrafted & Made in The UK Pure Irish Moss for Immunity Gut Health & Skin Vegan Non-GMO No Fillers**MYLAS MOSS**£14.97**4.0★121 rev](https://www.amazon.co.uk/dp/B0DYDX9438) [4**Edges Irish Sea Moss Gel 550ml - 100% Wildcrafted Sea Moss - 92 Vitamins & Minerals Immune Boost Superfood - Vegan & Gluten Free - Dr Sebi Approved**Edges**£21.47**4.2★61 rev](https://www.amazon.co.uk/dp/B0DLH6X87Q) [5**Sea Moss Gel made with Wildcrafted Irish Sea Moss from Grenada. Vegan. Dr Sebi Approved. (Honey Turmeric and Ginger 250ml)**Gordon Watkins**£10.95**4.2★2,597 rev](https://www.amazon.co.uk/dp/B098KQZ8R8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**St Lucia Sea Moss Gel Wildcrafted Caribbean Sea Moss - 100% Natural Vegan Superfood - No Additives & Preservatives - Gluten-Free Non-GMO - Rich in 92 Minerals for Energy & Skin Health - 350ml**St Lucia Sea Moss Ltd**£12.35**47 rev9mo ago](https://www.amazon.co.uk/dp/B0FTXJC4GB) [**Edges Irish Sea Moss Gel 550ml - 100% Wildcrafted Sea Moss - 92 Vitamins & Minerals Immune Boost Superfood - Vegan & Gluten Free - Dr Sebi Approved**Edges**£21.47**61 rev1y ago](https://www.amazon.co.uk/dp/B0DLH6X87Q) [**Sea Moss Gummies - Enriched with Irish Sea Moss Burdock Root and Bladderwrack - High Strength 3000mg Vegan Gummy - Seamoss Gummies Made in UK By New Leaf 60 Gummys**NEW LEAF PRODUCTS**£8.03**168 rev1y ago](https://www.amazon.co.uk/dp/B0DK3ZVW2M) [**Wyld Herbs All-Natural Organic Sea Moss Gel | 100% Wildcrafted Dr Sebi Sea Moss | Superfood Rich in Minerals Proteins & Vitamins - Vegan & Gluten Free Sourced from The Caribbean 720ML**Wyld Herbs**£25.42**21 rev1y ago](https://www.amazon.co.uk/dp/B0DGLPV28N) [**Wyld Herbs Blueberry Infused Sea Moss Gel 300ML**Wyld Herbs**£14.94**25 rev1y ago](https://www.amazon.co.uk/dp/B0DGTYSQ52)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Multi Mineral Sea Moss Gel Golden Purple & Green Sea Moss Blend Natural Irish Moss Gel for Skin & Wellness 500ml | Medicinal Mother**Generic**£18.21**5.0★**▲ 186%**](https://www.amazon.co.uk/dp/B0G961NMKC) [**Sea Moss Gel made with Wildcrafted Irish Sea Moss from Grenada. Vegan. Dr Sebi Approved. (Honey Turmeric and Ginger 250ml)**Gordon Watkins**£10.95**4.2★**▲ 137%**](https://www.amazon.co.uk/dp/B098KQZ8R8) [**St Lucia Sea Moss Gel Wildcrafted Caribbean Sea Moss - 100% Natural Vegan Superfood - No Additives & Preservatives - Gluten-Free Non-GMO - Rich in 92 Minerals for Energy & Skin Health - 350ml**St Lucia Sea Moss Ltd**£12.35**4.2★**▲ 64%**](https://www.amazon.co.uk/dp/B0FTXJC4GB) [**Mylas Moss Organic Sea Moss Gel Wildcrafted & Made in The UK Pure Irish Moss for Immunity Gut Health & Skin Vegan Non-GMO No Fillers (720g)**MYLAS MOSS**£24.73**4.0★**▲ 34%**](https://www.amazon.co.uk/dp/B0F9V762PF) [**Sea Moss Gel Made with Wildcrafted Irish Sea Moss from Grenada. Vegan. Dr Sebi Approved. (Golden 500ml)**Gordon Watkins**£13.93**4.2★**— 6%**](https://www.amazon.co.uk/dp/B098KQHJDG)
**~~View all trending →~~**
## **What buyers say about sea moss gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Great quality and easy to add to my routine”*
**Taste-Overall**17%
*“Taste nice”*
**Energy Level**7%
*“more consistent energy throughout the day”*
**Ease Of Use**6%
*“easy to use”*
**Texture/Consistency-Overall**5%
*“Texture was fine”*
**Flavor**4%
*“Good flavour and not sticky”*
**Ingredients-Overall**3%
*“Seamoss”*
**Freshness**3%
*“looked fresh”*
**Efficiency**3%
*“Works well”*
**Value For Money**2%
*“The portion size was surprisingly generous for the price”*
### **What buyers complain about **
**Taste-Overall**35%
*“tasted almost chemical”*
**Quality-Overall**15%
*“This is not a cheap product”*
**Value For Money**7%
*“Definitely not worth it for me considering the other brand was less than half the price”*
**Smell**6%
*“Chemical smell”*
**Bitter**6%
*“Bitter”*
**Color**3%
*“Different color and weird smell”*
**Dilute/Watery**3%
*“Smelt really horrible”*
**Acid Regulator/Stomach Ache Relief**3%
*“made my stomach cramp badly”*
**Pain Relief-Overall**3%
*“get ill a lot”*
**Oily/Greasy**1%
*“Has like an oily taste to it”*
### **Top return reasons **
**Sour**20%
**Material Quality**20%
**Strength**20%
**Smell**20%
**Ingredients-Overall**20%
## **Common questions**
- **Is sea moss gel profitable to sell on Amazon United Kingdom?**
- The niche generates £84K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sea moss gel niche?**
- 10 brands and 12 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in sea moss gel?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for sea moss gel peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the sea moss gel niche?**
- Listings span £8.03–£25.42; the average listing price is £15.61 (sweet spot $15–$100). The average incumbent carries 502 reviews — the moat a new listing must climb.
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