---
title: "Scotch Bonnet — £121K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/scotch-bonnet"
last_updated: "2026-07-31T13:22:11.426Z"
locale: en
meta:
description: "Niche score 37/100 · £121K/yr market · 97K searches/yr · £5.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £121K/yr market · 97K searches/yr · £5.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scotch Bonnet — £121K/yr Amazon UK Niche (2026) - Flapen"
---
# **scotch bonnet**
**Skip it**
Prices mostly outside the sweet spot ($0.80–$11.47) — this niche doesn't clear our bar today.
Market size 28Growth 14Conversion 100Competition 16Returns 100Price range 0Avg price 14Brand share 14Review moat 87Quality gap 22
**Conversion**
**Incredible****24.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****265.85**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£121K**
£121K/yr · 97K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£5.10**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.80–£11.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, scotch bonnet is a £121K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scotch bonnet market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£102K–£128K**
- units × avg price
- **Conversion rate**
- **24.5%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **31%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**3%**
- Morrisons57% - Old India20% - Schwartz12% - Chefs Larder3% - Carbeth Plants2% - Pegasus2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -22.7% search growth over the last 90 days.
4K3KHoliday '24Spike '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/scotch-bonnet/trend)
## **Top scotch bonnet search terms**
- **thyme**68K/yr-22.0%20.5% conv. - **fresh thyme**8K/yr-26.2%16.6% conv. - **dried thyme**7K/yr-27.1%15.4% conv. - **thyme dried**7K/yr-39.0%13.1% conv. - **tyme**5K/yr+10.7%17.6% conv. - **thyme fresh**2K/yr+5.3%6.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/scotch-bonnet/search-terms)
## **Top scotch bonnet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£24K30%£36K40%£48K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Fresh Thyme 20g**Morrisons**£0.80**4.5★571 rev](https://www.amazon.co.uk/dp/B07TTR6F82) [2**Morrisons Thyme 16g**Morrisons**£1.12**4.6★442 rev](https://www.amazon.co.uk/dp/B01BMA7NSS) [3**Old India Thyme Dried 250 g**Old India**£4.32**4.7★480 rev](https://www.amazon.co.uk/dp/B00JEHBOEG) [4**Schwartz Dried Thyme Warm and Aromatic Dried Thyme 0.165 kg**Schwartz**£4.94**4.7★336 rev](https://www.amazon.co.uk/dp/B00S4PAGL6) [5**Schwartz Thyme 11g**Schwartz**£1.91**4.6★279 rev](https://www.amazon.co.uk/dp/B014PCQCNC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PEGASUS Dried Thyme 25g - Flavorful Herb for Cooking and Seasoning**Pegasus**£2.16**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GPFCB5CP) [**Thyme Dried Leaves Herb premium quality 50g-1900g (50g)**Spice R Us**£3.67**12 rev1y ago](https://www.amazon.co.uk/dp/B0DVD56TSF) [**Apsogo Thyme - Dried Organic Thyme from Greece - Premium Quality & Exceptional Taste Perfect as a Spice or Tea (200g)**APSOGO**£9.99**217 rev2y ago](https://www.amazon.co.uk/dp/B0CN6ZMPTG) [**Carbeth Plants Large Thyme Plant in 14cm Pot - Evergreen Culinary Herb**Carbeth Plants**£11.47**366 rev5y ago](https://www.amazon.co.uk/dp/B08Y5RWHVB) [**Morrisons Fresh Thyme 20g**Morrisons**£0.80**571 rev7y ago](https://www.amazon.co.uk/dp/B07TTR6F82)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PEGASUS Dried Thyme 25g - Flavorful Herb for Cooking and Seasoning**Pegasus**£2.16**5.0★**▲ 415%**](https://www.amazon.co.uk/dp/B0GPFCB5CP) [**Carbeth Plants Large Thyme Plant in 14cm Pot - Evergreen Culinary Herb**Carbeth Plants**£11.47**4.3★**▲ 90%**](https://www.amazon.co.uk/dp/B08Y5RWHVB) [**Old India Thyme 1 Kg**Old India**£10.17**4.6★**▲ 38%**](https://www.amazon.co.uk/dp/B00JEHBO82) [**Old India Thyme 500 g**Old India**£6.11**4.6★**▲ 12%**](https://www.amazon.co.uk/dp/B00JEHBOU0) [**Old India Thyme Dried 250 g**Old India**£4.32**4.7★**— 9%**](https://www.amazon.co.uk/dp/B00JEHBOEG)
**~~View all trending →~~**
## **What buyers say about scotch bonnet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent quality herb”*
**Smell**18%
*“Lovely smelling herb”*
**Plant Growth**12%
*“Excellent plant”*
**Size-Overall**8%
*“Very good size”*
**Cooking Instructions**6%
*“Eenhance your cooking”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Freshness**4%
*“Quality fresh and pungent”*
**Taste-Overall**4%
*“Gives most meat dishes a nice taste”*
**Brightness/Shine/Glow**2%
*“A fragrant luminous plant”*
**Health Benefits-Overall**2%
*“Perfect for the health”*
### **What buyers complain about **
**Cooking Instructions**20%
*“for cooking it is a bit of a nuisance to have to pick these out beforehand”*
**Size-Overall**11%
*“larger than I thought”*
**Durability**11%
*“Dead”*
**Moist/Dry**6%
**Natural Resource Wastage**6%
*“Waste of money”*
**Value For Money**6%
*“Not worth the money”*
**Taste-Overall**3%
*“Thyme tea is not the most pleasant anyway”*
**Bitter**3%
*“latest one was noticeably lighter in colour and quite bitter”*
### **Top return reasons **
**Durability**25%
**Quality-Overall**25%
**Plant Growth**25%
**Moist/Dry**13%
**Product Condition**13%
## **Common questions**
- **Is scotch bonnet profitable to sell on Amazon United Kingdom?**
- The niche generates £121K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the scotch bonnet niche?**
- 8 brands and 54 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in scotch bonnet?**
- Top complaints mined from reviews: Cooking Instructions, Size-Overall, Durability. The return rate is 0.0%.
- **When does demand for scotch bonnet peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the scotch bonnet niche?**
- Listings span £0.80–£11.47; the average listing price is £5.10 (sweet spot $15–$100). The average incumbent carries 266 reviews — the moat a new listing must climb.
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