---
title: "Search terms — savoury rice - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/savoury-rice/search-terms"
last_updated: "2026-07-31T14:14:15.079Z"
locale: en
meta:
  description: "Niche score 55/100 · £234K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £234K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — savoury rice - Flapen"
---

# **savoury rice**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 44Growth 20Conversion 98Competition 92Returns 100Price range 46Avg price 15Brand share 9Review moat 80Quality gap 35

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Review moat**

**Great****397.06**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£0.58–£27.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£234K**

£234K/yr · 258K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.30**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand