---
title: "Trend — sauvignon blanc new zealand - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sauvignon-blanc-new-zealand/trend"
last_updated: "2026-07-30T18:54:36.645Z"
locale: en
meta:
  description: "Niche score 71/100 · £445K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 71/100 · £445K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sauvignon blanc new zealand - Flapen"
---

# **sauvignon blanc new zealand**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 23Conversion 96Competition 82Returns 99Price range 80Avg price 77Brand share 93Review moat 88Quality gap 57

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****233.66**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Price range**

**Great****£3.90–£61.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****£15.85**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£445K**

£445K/yr · 196K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")