---
title: "Sauvignon Blanc New Zealand — £445K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sauvignon-blanc-new-zealand"
last_updated: "2026-07-31T09:03:55.615Z"
locale: en
meta:
description: "Niche score 71/100 · £445K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 71/100 · £445K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sauvignon Blanc New Zealand — £445K/yr Amazon UK Niche (2026) - Flapen"
---
# **sauvignon blanc new zealand**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 57Growth 23Conversion 96Competition 82Returns 99Price range 80Avg price 77Brand share 93Review moat 88Quality gap 57
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****233.66**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Great****£3.90–£61.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£15.85**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£445K**
£445K/yr · 196K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, sauvignon blanc new zealand is a £445K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 71/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sauvignon blanc new zealand market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **£634K–£793K**
- units × avg price
- **Conversion rate**
- **14.3%**
- **Avg BSR**
- **#172**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **32%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**42%**
Top 20: 93%
**Top-5 click share**
**33%**
Top 20: 76%
**Open market**
**51%**
- Morrisons11% - by Amazon10% - The Daybreak7% - Brancott Estate7% - Mud House7% - Fairbank7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
9K7KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/sauvignon-blanc-new-zealand/trend)
## **Top sauvignon blanc new zealand search terms**
- **sauvignon blanc**120K/yr-6.7%12.6% conv. - **sauvignon blanc new zealand**44K/yr-3.6%10.9% conv. - **morrisons wine**6K/yr+24.5%5.5% conv. - **sweet white wine**7K/yr-7.2%2.2% conv. - **sauvignon**4K/yr+0.9%10.8% conv. - **sauvignon blanc wine**4K/yr-34.2%5.3% conv. - **french white wine**4K/yr+15.5%0.5% conv. - **wine sauvignon blanc**4K/yr+10.2%7.8% conv. - **savion blanc white wine**3K/yr+14.2%5.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sauvignon-blanc-new-zealand/search-terms)
## **Top sauvignon blanc new zealand products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£9K4%£18K6%£27K8%£36K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Daybreak New Zealand Sauvignon Blanc 75cl**The Daybreak**£7.55**5.0★1 rev](https://www.amazon.co.uk/dp/B0FCG13TZ8) [2**Brancott Estate Marlborough Sauvignon Blanc 750 ml**Brancott Estate**£6.74**4.7★542 rev](https://www.amazon.co.uk/dp/B01EYL9K56) [3**MORRISONS Sauvignon Blanc 75CL**Morrisons**£4.96**4.2★106 rev](https://www.amazon.co.uk/dp/B082YDDJXY) [4**Fairbank Wines Sauvignon Blanc 75cl**Fairbank**£6.35**4.1★81 rev](https://www.amazon.co.uk/dp/B085PDJN37) [5**Mud House Chile Sauvignon Blanc 75cl**Mud House**£5.99**4.4★98 rev](https://www.amazon.co.uk/dp/B09DPTL3JW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Daybreak New Zealand Sauvignon Blanc 75cl**The Daybreak**£7.55**1 rev10mo ago](https://www.amazon.co.uk/dp/B0FCG13TZ8) [**Taranaki Beach New Zealand Marlborough Sauvignon Blanc 1.5L**Taranaki**£16.91**10 rev1y ago](https://www.amazon.co.uk/dp/B0F5X7SY87) [**Gary Barlow Wines Sauvignon Blanc 75cl**Blue Tree**£6.37**9 rev3y ago](https://www.amazon.co.uk/dp/B0C9V6QNR2) [**McGuigan Sauvignon Blanc 75cl**McGuigan**£5.87**31 rev3y ago](https://www.amazon.co.uk/dp/B0C9V7H5H9) [**by Amazon South African Sauvignon Blanc White Wine 75cl**by Amazon**£5.69**309 rev3y ago](https://www.amazon.co.uk/dp/B0B5WTLV3W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NZ OYSTER BAY SAUV BLANC**Oyster Bay**£9.18**4.5★**▲ 132%**](https://www.amazon.co.uk/dp/B003XWP9O4) [**Mud House Chile Sauvignon Blanc 75cl**Mud House**£5.99**4.4★**▲ 77%**](https://www.amazon.co.uk/dp/B09DPTL3JW) [**The Daybreak New Zealand Sauvignon Blanc 75cl**The Daybreak**£7.55**5.0★**▲ 60%**](https://www.amazon.co.uk/dp/B0FCG13TZ8) [**MORRISONS Sauvignon Blanc 75CL**Morrisons**£4.96**4.2★**▲ 60%**](https://www.amazon.co.uk/dp/B082YDDJXY) [**The Horologist Sauvignon Blanc 75cl**The Horologist**£9.51**4.4★**▲ 60%**](https://www.amazon.co.uk/dp/B01LW8KHI8)
**~~View all trending →~~**
## **What buyers say about sauvignon blanc new zealand**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Great Value Delivered”*
**Taste-Overall**24%
*“the taste is great”*
**Alcohol Flavor**18%
*“Really nice Sauvignon with only 9% alcohol”*
**Quality-Overall**7%
*“Good quality white wine for the price”*
**Freshness**5%
*“fresh”*
**Sweetness**4%
*“This wine is excellent, tastes lovely and is sugar free”*
**Flavor**3%
*“Lovely flavour imho”*
**Ease Of Use**1%
*“easy to drink”*
**Color**1%
*“easy-drinking white that delivers exactly what you want from the varietal”*
### **What buyers complain about **
**Taste-Overall**25%
*“not for by taste buds”*
**Advertised Vs Actual Product**13%
*“felt a bit duped with the false advertising”*
**Value For Money**11%
*“Higher percentage is more expensive than 11%”*
**Alcohol Content**6%
*“Wrong Alcohol % Stated”*
**Sweetness**6%
*“Sweeter than expected”*
**Bitter**5%
*“Very bitter, like bad grapefruit”*
**Alcohol Flavor**5%
*“Absolutely terrible wine”*
**Quality-Overall**5%
*“Poor quality”*
**Sour**5%
*“One of my favourite wines however there was a lot of acidity in this bttle making it very undrinkable”*
**Salt Content**2%
*“salty”*
## **Common questions**
- **Is sauvignon blanc new zealand profitable to sell on Amazon United Kingdom?**
- The niche generates £445K/yr across 47 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (71/100).
- **How competitive is the sauvignon blanc new zealand niche?**
- 31 brands and 56 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in sauvignon blanc new zealand?**
- Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.2%.
- **When does demand for sauvignon blanc new zealand peak?**
- Demand peaks in Jul–Nov–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the sauvignon blanc new zealand niche?**
- Listings span £3.90–£61.99; the average listing price is £15.85 (sweet spot $15–$100). The average incumbent carries 234 reviews — the moat a new listing must climb.
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