---
title: "Sausages — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sausages"
last_updated: "2026-07-31T14:09:47.740Z"
locale: en
meta:
description: "Niche score 41/100 · £51K/yr market · 78K searches/yr · £2.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £51K/yr market · 78K searches/yr · £2.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sausages — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **sausages**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 27Conversion 100Competition 37Returns 100Price range 0Avg price 7Brand share 0Review moat 75Quality gap 48
**Conversion**
**Incredible****26.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****498.65**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£51K**
£51K/yr · 78K searches
**Avg price**
**Bad****£2.46**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.76–£3.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sausages is a £51K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sausages market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£62K–£74K**
- units × avg price
- **Conversion rate**
- **26.9%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Richmond84% - Morrisons9% - Kerry5% - Wall's2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.
30K20KHoliday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/sausages/trend)
## **Top sausages search terms**
- **richmond sausages**35K/yr-3.2%29.6% conv. - **richmond**14K/yr+39.9%13.6% conv. - **frozen sausages**19K/yr+7.4%13.1% conv. - **frozen sausage**5K/yr-46.2%13.5% conv. - **sausages frozen**5K/yr-35.7%12.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sausages/search-terms)
## **Top sausages products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Richmond 8 Thick Pork Sausages 410g**Richmond**£2.07**4.6★1,799 rev](https://www.amazon.co.uk/dp/B086LWSFDH) [2**Richmond 12 Thick Pork Sausages 615g**Richmond**£2.78**4.6★1,270 rev](https://www.amazon.co.uk/dp/B086LWDYYF) [3**Morrisons 18 Pork Thick Sausages 900g**Morrisons**£3.40**4.2★373 rev](https://www.amazon.co.uk/dp/B0CV4947W6) [4**Richmond 12 Frozen Thick Pork Sausages 516g**Richmond**£2.14**4.5★1,129 rev](https://www.amazon.co.uk/dp/B09FM41JQW) [5**Richmond 24 Pack Thick Pork Sausages (Frozen)**Richmond**£3.50**4.4★76 rev](https://www.amazon.co.uk/dp/B0CK28DQRT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Richmond 6 Ready Baked Pork Sausages 264g**Richmond**£2.50**71 rev2y ago](https://www.amazon.co.uk/dp/B0D1GGPNB4) [**Morrisons 18 Pork Thick Sausages 900g**Morrisons**£3.40**373 rev2y ago](https://www.amazon.co.uk/dp/B0CV4947W6) [**Morrisons 18 Pork Thick Irish Recipe Sausages 900g**Morrisons**£3.43**218 rev2y ago](https://www.amazon.co.uk/dp/B0CV48MCHV) [**Richmond 24 Pack Thick Pork Sausages (Frozen)**Richmond**£3.50**76 rev2y ago](https://www.amazon.co.uk/dp/B0CK28DQRT) [**Richmond 6 Thick Pork Sausages 308g**Richmond**£1.76**288 rev2y ago](https://www.amazon.co.uk/dp/B0CJVKZJVX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons 18 Pork Thick Sausages 900g**Morrisons**£3.40**4.2★**▲ 135%**](https://www.amazon.co.uk/dp/B0CV4947W6) [**Richmond 24 Pack Thick Pork Sausages (Frozen)**Richmond**£3.50**4.4★**▲ 84%**](https://www.amazon.co.uk/dp/B0CK28DQRT) [**Morrisons 18 Pork Thick Irish Recipe Sausages 900g**Morrisons**£3.43**4.3★**▲ 53%**](https://www.amazon.co.uk/dp/B0CV48MCHV) [**Richmond 8 Meat Free Vegan Streaky Bacon Rashers 120g**Richmond**£2.31**4.4★**▲ 37%**](https://www.amazon.co.uk/dp/B0CBC9QFG3) [**Richmond 6 Ready Baked Pork Sausages 264g**Richmond**£2.50**4.3★**▲ 25%**](https://www.amazon.co.uk/dp/B0D1GGPNB4)
**~~View all trending →~~**
## **What buyers say about sausages**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**42%
*“Taste good”*
**Vegan/Organic**14%
*“Best vegan sausages I can find anywhere”*
**Value For Money**11%
*“They are cheap and consumable”*
**Quality-Overall**11%
*“QUALITY ITEM”*
**Cooking Instructions**9%
*“easy to cook”*
**Freshness**8%
*“Prefer the fresh ones”*
**Baking**3%
*“Lovely ready cooked so great if you want sandwich”*
**Correct Contents**2%
*“Very good quantity”*
### **What buyers complain about **
**Taste-Overall**28%
*“Disgusting sausage, doubt theres any meat in them at all, expected better from the brand”*
**Ingredients-Overall**13%
*“42% Pork”*
**Salt Content**13%
*“a little too much salt”*
**Oily/Greasy**8%
*“Very fatty”*
**Storage Temperature**8%
*“Arrived still fully frozen”*
**Quality-Overall**8%
*“Cheap and cheerful”*
**Texture/Consistency-Overall**7%
*“Horrible texture”*
**Value For Money**4%
*“the price hasn't”*
**Thickness**4%
*“Whilst the brand has good high standards the word thick is questionable as they seem to have got a bit thinner”*
**Crispiness**3%
*“Have weird end bits that go crispy”*
## **Common questions**
- **Is sausages profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 17 tracked products. 90-day search growth is +1.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the sausages niche?**
- 4 brands and 39 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sausages?**
- Top complaints mined from reviews: Taste-Overall, Ingredients-Overall, Salt Content. The return rate is 0.0%.
- **When does demand for sausages peak?**
- Demand peaks in Aug; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the sausages niche?**
- Listings span £1.76–£3.50; the average listing price is £2.46 (sweet spot $15–$100). The average incumbent carries 499 reviews — the moat a new listing must climb.
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