---
title: "Same Day Delivery — £344K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/same-day-delivery"
last_updated: "2026-07-31T11:46:22.648Z"
locale: en
meta:
description: "Niche score 47/100 · £344K/yr market · 409K searches/yr · £9.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £344K/yr market · 409K searches/yr · £9.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Same Day Delivery — £344K/yr Amazon UK Niche (2026) - Flapen"
---
# **same day delivery**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 27Conversion 84Competition 48Returns 100Price range 44Avg price 25Brand share 6Review moat 74Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****529.26**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£344K**
£344K/yr · 409K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£2.28–£25.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£9.05**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, same day delivery is a £344K/yr Amazon United Kingdom market (409K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **same day delivery market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£362K–£453K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#69**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **57%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**133**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 97%
**Open market**
**0%**
- Fairy Non Bio49% - Fairy29% - Comfort10% - Amazon Essentials5% - Persil4% - adidas2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/same-day-delivery/trend)
## **Top same day delivery search terms**
- **fairy scent booster**131K/yr-3.7%11.8% conv. - **same day delivery**59K/yr+48.4%0.0% conv. - **fairy scent boosters**19K/yr-1.8%10.2% conv. - **persil heaven scent**32K/yr+11.4%3.8% conv. - **heaven scent**21K/yr-9.9%4.7% conv. - **fairy beads**16K/yr+5.6%11.0% conv. - **persil pure heaven scent**13K/yr+55.4%2.8% conv. - **comfort pure heaven scent**20K/yr+6.8%3.5% conv. - **comfort heaven scent**14K/yr-4.6%4.8% conv. - **fairy in wash scent booster**11K/yr-6.6%11.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/same-day-delivery/search-terms)
## **Top same day delivery products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£34K20%£69K30%£103K40%£138K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fairy In-Wash Scent Booster 735 g Fresh Mild Freshness that Lasts Granules**Fairy Non Bio**£8.05**4.8★689 rev](https://www.amazon.co.uk/dp/B0DWTCHM6T) [2**Fairy in-Wash Scent Booster 735g Cherry Blossom & Nordic Cotton Mild Freshness that Lasts Voted No1 for Sensitive Skin**Fairy**£8.55**4.8★149 rev](https://www.amazon.co.uk/dp/B0GFMLY3YX) [3**Fairy In-Wash Scent Booster 735g Silk Tree Blossom & Jasmine Mild Freshness that Lasts Granules**Fairy Non Bio**£9.02**4.7★99 rev](https://www.amazon.co.uk/dp/B0FPRKTLLZ) [4**Fairy in-Wash Scent Booster 6 Packs x 155g - Fresh Mild Freshness that Lasts**Fairy Non Bio**£11.76**4.7★1,621 rev](https://www.amazon.co.uk/dp/B0DQ4VBCDQ) [5**Fairy In-Wash Scent Booster 495g Silk Tree Blossom & Jasmine Mild Freshness that Lasts Granules**Fairy Non Bio**£6.84**4.8★730 rev](https://www.amazon.co.uk/dp/B0DQ51J7HZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex Cushioned Sportswear Crew Socks 3 Pair Pack medium grey heather/white/black 6.5-8**adidas**£6.75**1,476 rev1mo ago](https://www.amazon.co.uk/dp/B0F5B6C9GM) [**Persil Ultimate Capsules Heaven Scent 44 Washes**Persil**£10.02**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GRWFVMVN) [**Fairy Scent Booster Silk Tree Blossom & Jasmine 425g**Fairy**£6.94**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GHS1D2K6) [**Fairy Scent Booster 425g**Fairy**£6.95**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GHRZS6B9) [**Fairy in-Wash Scent Booster 735g Cherry Blossom & Nordic Cotton Mild Freshness that Lasts Voted No1 for Sensitive Skin**Fairy**£8.55**149 rev6mo ago](https://www.amazon.co.uk/dp/B0GFMLY3YX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Relaxed Fit Casual Sleeveless V-Neck Swing Shirt Dress Blue White Petal S**Amazon Essentials**£12.88**4.2★**▲ 307%**](https://www.amazon.co.uk/dp/B082ZSRP6X) [**adidas Unisex Cushioned Sportswear Crew Socks 3 Pair Pack medium grey heather/white/black 6.5-8**adidas**£6.75**4.6★**▲ 305%**](https://www.amazon.co.uk/dp/B0F5B6C9GM) [**Persil Ultimate Capsules Heaven Scent 44 Washes**Persil**£10.02**5.0★**▲ 213%**](https://www.amazon.co.uk/dp/B0GRWFVMVN) [**Fairy in-Wash Scent Booster 735g Cherry Blossom & Nordic Cotton Mild Freshness that Lasts Voted No1 for Sensitive Skin**Fairy**£8.55**4.8★**▲ 94%**](https://www.amazon.co.uk/dp/B0GFMLY3YX) [**Fairy Scent Booster Silk Tree Blossom & Jasmine 425g**Fairy**£6.94**5.0★**▲ 92%**](https://www.amazon.co.uk/dp/B0GHS1D2K6)
**~~View all trending →~~**
## **What buyers say about same day delivery**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**66%
*“Beautiful fragrance”*
**Value For Money**12%
*“Good value for money”*
**Quality-Overall**3%
*“Excellent product”*
**Soft Feel**2%
*“Made clothes soft”*
**Washability**2%
*“washing so fresh”*
**Advertised Vs Actual Product**2%
*“Brought this having seen adverts for it”*
**Sensitivity-Overall**1%
*“Prefect for very sensitive and irritable skin”*
**Allergies**1%
*“No skin irritation”*
**Freshness**1%
*“Great freshness”*
**Comfort-Overall**1%
*“Comfortable”*
### **What buyers complain about **
**Smell**47%
*“No scent or difference”*
**Value For Money**9%
*“Waste of money really”*
**Size-Overall**6%
*“The bottle is short”*
**Durability**5%
*“it does not last long”*
**Functionality-Overall**2%
*“Not effective”*
**Advertised Vs Actual Product**2%
*“Doesnt do what it says on the tin”*
**Quality-Overall**2%
*“Not as good as other brands”*
**Washability**2%
*“it's like I have just washed with a pod”*
**Allergies**1%
*“bought my daughter out in a rash”*
**Strength**1%
*“Not very strong”*
### **Top return reasons **
**Smell**39%
**Leak-Proof**22%
**Size-Overall**7%
**Value For Money**7%
**Dilute/Watery**4%
**Advertised Vs Actual Product**3%
**Sensitivity-Overall**3%
**Ease Of Cleaning**3%
**Functionality-Overall**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is same day delivery profitable to sell on Amazon United Kingdom?**
- The niche generates £344K/yr across 23 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the same day delivery niche?**
- 6 brands and 133 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in same day delivery?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.1%.
- **When does demand for same day delivery peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the same day delivery niche?**
- Listings span £2.28–£25.03; the average listing price is £9.05 (sweet spot $15–$100). The average incumbent carries 529 reviews — the moat a new listing must climb.
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