---
title: "Salted Popcorn — £75K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/salted-popcorn"
last_updated: "2026-07-31T15:05:40.409Z"
locale: en
meta:
description: "Niche score 47/100 · £75K/yr market · 98K searches/yr · £11.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £75K/yr market · 98K searches/yr · £11.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Salted Popcorn — £75K/yr Amazon UK Niche (2026) - Flapen"
---
# **salted popcorn**
**Skip it**
A small market ($75K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 33Conversion 71Competition 42Returns 100Price range 56Avg price 49Brand share 28Review moat 66Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****866.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£1.33–£32.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.88**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£75K**
£75K/yr · 98K searches
According to Flapen's Amazon United Kingdom niche tracking, salted popcorn is a £75K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **salted popcorn market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£71K–£95K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**103**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 90%
**Open market**
**12%**
- PROPER77% - LOVE CORN3% - slamtech2% - AKSOY2% - MacCorns of Scotland. Est. 19912% - Red Rainbow2% - Open — no brand owns it (8 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/salted-popcorn/trend)
## **Top salted popcorn search terms**
- **proper popcorn**28K/yr+21.0%7.8% conv. - **proper corn**11K/yr-0.2%8.9% conv. - **low calorie popcorn**7K/yr+4.5%1.0% conv. - **popcorn snacks**7K/yr+4.6%0.2% conv. - **propercorn**7K/yr-7.6%7.8% conv. - **bulk popcorn**7K/yr+19.2%1.3% conv. - **popcorn multipack**7K/yr-0.5%4.5% conv. - **healthy popcorn**5K/yr-8.4%1.9% conv. - **popcorn ready made**4K/yr+14.4%2.5% conv. - **skinny popcorn**4K/yr+3.7%1.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/salted-popcorn/search-terms)
## **Top salted popcorn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£15K30%£23K40%£30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PROPER Sweet & Salty Popcorn Natural Sea Salt and Demerara Sugar Seasoning Vegetarian Gluten-Free Hand-Popped Corn 65 kcal 14g Box of 32**PROPER**£7.00**4.5★1,829 rev](https://www.amazon.co.uk/dp/B0CFG6QM1P) [2**PROPER Sweet & Salty Popcorn 24 x 30g**PROPER**£12.95**4.5★1,829 rev](https://www.amazon.co.uk/dp/B00ZIW6DZQ) [3**PROPER Lightly Sea Salted Popcorn 24 x 20g**PROPER**£13.33**4.5★97 rev](https://www.amazon.co.uk/dp/B0D7N1R6MM) [4**PROPER Sweet & Salty Popcorn 90g x 8 Sharing Bags Natural Sea Salt and Demerara Sugar Seasoning Vegetarian & Gluten-Free 135 kcal per portion**PROPER**£10.08**4.5★1,829 rev](https://www.amazon.co.uk/dp/B072M81QMG) [5**PROPER Propercorn Lightly Sea Salted Popcorn 6 x 10g Lightly-Salted 60 gram (Pack of 6)**PROPER**£1.69**4.5★658 rev](https://www.amazon.co.uk/dp/B076CNH2LS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PROPER Sweet & Salty Popcorn hand-popped vegetarian gluten-free 65 kcal per 14g pack box of 32.**JANNGII**£9.38**7 rev6mo ago](https://www.amazon.co.uk/dp/B0GDQRR33G) [**Proper Corn Sweet & Salty Popcorn Natural Sea Salt and Demerara Sugar Seasoning Vegetarian Gluten-Free Hand-Popped Corn Box of 32 x 14g By Red Rainbow**Red Rainbow**£18.32**5 rev9mo ago](https://www.amazon.co.uk/dp/B0FXNBNZ6B) [**POPYUM Popcorn Variety Box 18-Pack of 23g Bags | Vegan & Gluten-Free Snacks**Popyum**£14.77**13 rev1y ago](https://www.amazon.co.uk/dp/B0F6YQ5WCN) [**PROPER Mature Cheddar Popcorn 24 X 20g**PROPER**£12.54**49 rev1y ago](https://www.amazon.co.uk/dp/B0F4F63KDT) [**SkinnyPop Butter Popcorn Gluten Free GMO Free Healthy Popcorn Snacks Skinny Pop 125ml Food Size Bag**SkinnyPop**£7.49**2,492 rev1y ago](https://www.amazon.co.uk/dp/B07T8J9TPV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SkinnyPop Butter Popcorn Gluten Free GMO Free Healthy Popcorn Snacks Skinny Pop 125ml Food Size Bag**SkinnyPop**£7.49**4.4★**▲ 97%**](https://www.amazon.co.uk/dp/B07T8J9TPV) [**LOVE CORN Variety Pack Sea Salt BBQ Salt & Vinegar - (24 x 20g) High Fibre Snack High Oleic Sunflower Oil Gluten-Free Vegan Kosher Low Sugar Healthy Mixed Graze Lunchbox Variety UK Made**LOVE CORN**£17.16**4.4★**▲ 92%**](https://www.amazon.co.uk/dp/B07XGMBZY8) [**PROPER Mature Cheddar Popcorn 24 X 20g**PROPER**£12.54**3.6★**▲ 88%**](https://www.amazon.co.uk/dp/B0F4F63KDT) [**PROPER Lightly Sea Salted Popcorn Natural Sea Salt Seasoning Vegetarian Gluten-Free - Pack of 8 x 70g**PROPER**£10.64**4.6★**▲ 84%**](https://www.amazon.co.uk/dp/B072M81QMF) [**Proper Corn Sweet & Salty Popcorn Natural Sea Salt and Demerara Sugar Seasoning Vegetarian Gluten-Free Hand-Popped Corn Box of 32 x 14g By Red Rainbow**Red Rainbow**£18.32**5.0★**▲ 59%**](https://www.amazon.co.uk/dp/B0FXNBNZ6B)
**~~View all trending →~~**
## **What buyers say about salted popcorn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“Great snack”*
**Value For Money**11%
*“Good price”*
**Quality-Overall**9%
*“Great Quality”*
**Flavor**7%
*“Great variety of flavours”*
**Crispiness**6%
*“Great crisps”*
**Size-Overall**6%
*“Perfect size”*
**Nutritional Content**3%
*“Delicious well packed very good on the calorie content great when youre trying to keep an eye on those calories to have something thats tasty as well”*
**Baking**2%
*“I chose it because it was called birthday cake so fitted nicely with the theme”*
**Sweetness**2%
*“The caramel coating is generous without being too sweet or sticky”*
**Salt Content**2%
*“Good product - is only lightly salted”*
### **What buyers complain about **
**Taste-Overall**16%
*“For some reason it was tasteless”*
**Size-Overall**14%
*“bags are a little small”*
**Burnt/Roasted/Overbaked**11%
*“it turns out black/ half popped”*
**Salt Content**9%
*“Hard and salty”*
**Value For Money**7%
*“Not worth the money”*
**Stale/Rotten/Spoiled**7%
*“Now as an experienced kitchen popcorn the kernels were very dry”*
**Quality-Overall**5%
*“Not great quality”*
**Crispiness**4%
*“Even these are good flavoured crisps the ridiculous small amount of crisps per bag was laughable”*
**Hard Feel**4%
*“Too hard”*
**Sweetness**2%
*“Not very sweet very dry”*
## **Common questions**
- **Is salted popcorn profitable to sell on Amazon United Kingdom?**
- The niche generates £75K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the salted popcorn niche?**
- 14 brands and 103 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in salted popcorn?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Burnt/Roasted/Overbaked. The return rate is 0.0%.
- **When does demand for salted popcorn peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the salted popcorn niche?**
- Listings span £1.33–£32.19; the average listing price is £11.88 (sweet spot $15–$100). The average incumbent carries 867 reviews — the moat a new listing must climb.
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