---
title: "Salted Caramel Syrup — £125K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/salted-caramel-syrup"
last_updated: "2026-07-31T21:54:33.100Z"
locale: en
meta:
description: "Niche score 45/100 · £125K/yr market · 79K searches/yr · £9.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £125K/yr market · 79K searches/yr · £9.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Salted Caramel Syrup — £125K/yr Amazon UK Niche (2026) - Flapen"
---
# **salted caramel syrup**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 54Conversion 98Competition 23Returns 100Price range 27Avg price 32Brand share 7Review moat 46Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+26.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,858.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.80**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£125K**
£125K/yr · 79K searches
**Price range**
**Okay****£3.81–£19.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, salted caramel syrup is a £125K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **salted caramel syrup market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£123K–£147K**
- units × avg price
- **Conversion rate**
- **16.2%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Simply46% - Monin26% - The Skinny Food Co13% - 1883 MAISON ROUTIN6% - Torani6% - Tate & Lyle3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.5% search growth over the last 90 days.
3K2KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/salted-caramel-syrup/trend)
## **Top salted caramel syrup search terms**
- **salted caramel syrup**67K/yr+33.5%14.3% conv. - **salted caramel coffee syrup**9K/yr-14.8%10.8% conv. - **coffee syrup salted caramel**3K/yr+44.0%14.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/salted-caramel-syrup/search-terms)
## **Top salted caramel syrup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£25K30%£38K40%£50K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simply Salted Caramel Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)**Simply**£7.00**4.6★4,151 rev](https://www.amazon.co.uk/dp/B079H2LMM7) [2**MONIN Premium Salted Caramel Syrup 1L for Coffee & Cocktails Vegan**Monin**£11.29**4.7★819 rev](https://www.amazon.co.uk/dp/B08RC2HY2S) [3**Simply Sugar Free Salted Caramel Syrup Low Calorie Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)**Simply**£6.89**4.6★2,109 rev](https://www.amazon.co.uk/dp/B08PD37D4H) [4**Skinny Food Co Salted Caramel Syrup Zero Calorie 1L - Sugar Free Coffee Syrups For Tea Hot Chocolate Fruit Baking Protein Drinks - Vegan-Friendly Gluten-Free & Fat-Free - Syrups For Coffee Drinks**The Skinny Food Co**£9.43**4.4★645 rev](https://www.amazon.co.uk/dp/B0BF5M7BLP) [5**Monin Salted Caramel Syrup Syrups and Cordials 1L Single**Monin**£12.28**4.7★1,718 rev](https://www.amazon.co.uk/dp/B00HPW2KOA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tate & Lyle - Salted Caramel Syrup - Fairtrade Syrup Set Vegan and Vegetarian Friendly - Salted Caramel Coffee Syrup Cold and Hot Drinks - Produced in the UK - 4 x 750ml**Tate & Lyle**£19.24**242 rev1y ago](https://www.amazon.co.uk/dp/B0DSGF3FDF) [**Skinny Food Co Salted Caramel Syrup Zero Calorie 1L - Sugar Free Coffee Syrups For Tea Hot Chocolate Fruit Baking Protein Drinks - Vegan-Friendly Gluten-Free & Fat-Free - Syrups For Coffee Drinks**The Skinny Food Co**£9.43**645 rev3y ago](https://www.amazon.co.uk/dp/B0BF5M7BLP) [**1883 Maison Routin Premium Salted Caramel Coffee Syrup Indulgent Blend For Lattes Frappes Desserts & Baking Allergen-Free Vegan-Friendly 250 Ml Glass Bottle**1883 MAISON ROUTIN**£6.95**58 rev5y ago](https://www.amazon.co.uk/dp/B092KW93V7) [**MONIN Premium Salted Caramel Syrup 1L for Coffee & Cocktails Vegan**Monin**£11.29**819 rev5y ago](https://www.amazon.co.uk/dp/B08RC2HY2S) [**Simply Sugar Free Salted Caramel Syrup Low Calorie Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (250ml)**Simply**£3.81**228 rev5y ago](https://www.amazon.co.uk/dp/B08PD3Y89H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skinny Food Co Salted Caramel Vanilla Syrup Zero Calorie 1L - Sugar Free Coffee Syrups for Tea Hot Chocolate Baking Protein Drinks - Vegan Gluten-Free & Fat-Free - Syrups For Coffee Drinks**The Skinny Food Co**£8.52**4.4★**▲ 127%**](https://www.amazon.co.uk/dp/B08P3M62X4) [**1883 Maison Routin Premium Salted Caramel Coffee Syrup Indulgent Blend For Lattes Frappes Desserts & Baking Allergen-Free Vegan-Friendly 250 Ml Glass Bottle**1883 MAISON ROUTIN**£6.95**4.4★**▲ 80%**](https://www.amazon.co.uk/dp/B092KW93V7) [**Monin Salted Caramel Syrup Syrups and Cordials 1L Single**Monin**£12.28**4.7★**▲ 61%**](https://www.amazon.co.uk/dp/B00HPW2KOA) [**Simply Sugar Free Salted Caramel Syrup Low Calorie Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)**Simply**£6.89**4.6★**▲ 17%**](https://www.amazon.co.uk/dp/B08PD37D4H) [**Simply Salted Caramel Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)**Simply**£7.00**4.6★**▲ 11%**](https://www.amazon.co.uk/dp/B079H2LMM7)
**~~View all trending →~~**
## **What buyers say about salted caramel syrup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“Amazing taste with coffee”*
**Flavor**16%
*“Nice for a sugar free hit of flavour”*
**Sweetness**10%
*“Sweet treat”*
**Value For Money**6%
*“Good value for money”*
**Caffeine Content**5%
*“Perfect in my iced coffee and very addictive”*
**Advertised Vs Actual Product**4%
*“As described”*
**Salt Content**3%
*“it's the best salted caramel I have found”*
**Nutritional Content**3%
*“Calorie free”*
**Quality-Overall**3%
*“Consistent product”*
**Artificial Sweeteners**2%
*“Makes a perfect caramel latte, nice and sweet with no after taste as there's no artificial sweetener”*
### **What buyers complain about **
**Taste-Overall**23%
*“Very strange aftertaste”*
**Salt Content**9%
*“Salted Caramel Syrup”*
**Artificial Sweeteners**9%
*“You can taste the horrible artifical sweeteners they used”*
**Value For Money**7%
*“Too expensive”*
**Flavor**7%
*“that saying I ended up using it to flavour some cakes as it just didn't offer the impact I wanted in my cocktails”*
**Sweetness**6%
*“didn't offer that sweetness as im used to”*
**Smell**4%
*“Not got a great smell”*
**Product Condition**3%
*“The bottle looked like it had been stored outside”*
**Quality-Overall**3%
*“Poor quality”*
**Texture/Consistency-Overall**3%
*“The consistency is very runny”*
### **Top return reasons **
**Leak-Proof**50%
**Size-Overall**50%
## **Common questions**
- **Is salted caramel syrup profitable to sell on Amazon United Kingdom?**
- The niche generates £125K/yr across 12 tracked products. 90-day search growth is +26.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the salted caramel syrup niche?**
- 6 brands and 49 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in salted caramel syrup?**
- Top complaints mined from reviews: Taste-Overall, Salt Content, Artificial Sweeteners. The return rate is 0.0%.
- **When does demand for salted caramel syrup peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the salted caramel syrup niche?**
- Listings span £3.81–£19.24; the average listing price is £9.80 (sweet spot $15–$100). The average incumbent carries 1,858 reviews — the moat a new listing must climb.
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