[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-salt-water-taffy":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":182,"baselines":220,"demand":225,"seasonality":323,"brandShare":324,"products":344,"feedback":461,"searchTerms":588,"related":613,"lastUpdated":167},"362360e5-0743-43ef-b26e-e72caadd6366","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":169,"sellerCount":168,"signals":170,"avgBsr":161,"pageQuality":161,"unitsSoldMin":172,"unitsSoldAvgMin":173,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":177,"avgSellerAgeDays":178,"top20ClickShare":179,"top20BrandShare":179,"primePct":180,"oosRate":181},101034,137578,5.2988,-0.1978,0.0531,0.7616,0.9559,4.34,16,13.83,4.99,29.21,12,4000,0.1667,0.0004,0,10,"salt water taffy","salt-water-taffy","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fsalt-water-taffy","Confectionery","2026-07-24T09:08:57.72278+00:00",6,4,[171],"low_review_barrier",3000,100,250,41490,55320,33,175,1,0.6667,0.1577,{"score":183,"verdict":184,"components":185},44,"skip",[186,190,193,197,200,203,206,211,213,216],{"key":187,"score":135,"weight":188,"raw":189},"marketSize",0.15,101033.57,{"key":191,"score":192,"weight":188,"raw":148},"growth",15,{"key":194,"score":195,"weight":196,"raw":149},"conversion",61,0.1,{"key":198,"score":199,"weight":188,"raw":150},"competition",20,{"key":201,"score":202,"weight":196,"raw":151},"brandShare",11,{"key":204,"score":205,"weight":196,"raw":152},"qualityGap",68,{"key":207,"score":208,"weight":209,"raw":210},"reviewMoat",99,0.05,15.58,{"key":212,"score":173,"weight":196,"raw":160},"returns",{"key":214,"score":215,"weight":209,"raw":154},"avgPrice",65,{"key":217,"score":218,"weight":209,"raw":219},"priceRange",59,0.5867052023121387,{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.36,12.12,0.0064,27606,{"points":226,"droppedPartialWeek":322},[227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,307,310,313,316,319],{"week":228,"volume":229},"2025-12-14",2682,{"week":231,"volume":232},"2025-12-21",3002,{"week":234,"volume":235},"2025-12-28",1940,{"week":237,"volume":238},"2026-01-04",1964,{"week":240,"volume":241},"2026-01-11",3668,{"week":243,"volume":244},"2026-01-18",2911,{"week":246,"volume":247},"2026-01-25",3272,{"week":249,"volume":250},"2026-02-01",3261,{"week":252,"volume":253},"2026-02-08",3236,{"week":255,"volume":256},"2026-02-15",2853,{"week":258,"volume":259},"2026-02-22",3175,{"week":261,"volume":262},"2026-03-01",2304,{"week":264,"volume":265},"2026-03-08",2012,{"week":267,"volume":268},"2026-03-15",2144,{"week":270,"volume":271},"2026-03-22",1820,{"week":273,"volume":274},"2026-03-29",1876,{"week":276,"volume":277},"2026-04-05",2125,{"week":279,"volume":280},"2026-04-12",1751,{"week":282,"volume":283},"2026-04-19",1566,{"week":285,"volume":286},"2026-04-26",1705,{"week":288,"volume":289},"2026-05-03",1764,{"week":291,"volume":292},"2026-05-10",2179,{"week":294,"volume":295},"2026-05-17",1755,{"week":297,"volume":298},"2026-05-24",1810,{"week":300,"volume":301},"2026-05-31",1575,{"week":303,"volume":304},"2026-06-07",2095,{"week":306,"volume":23},"2026-06-14",{"week":308,"volume":309},"2026-06-21",1650,{"week":311,"volume":312},"2026-06-28",1750,{"week":314,"volume":315},"2026-07-05",2279,{"week":317,"volume":318},"2026-07-12",2411,{"week":320,"volume":321},"2026-07-19",2148,false,null,{"top":325,"otherBrandCount":161,"otherClickShare":161},[326,329,332,335,338,341],{"brand":327,"clickShare":328},"Americanstuff",0.3888,{"brand":330,"clickShare":331},"MyCandyShop",0.1991,{"brand":333,"clickShare":334},"Generic",0.1275,{"brand":336,"clickShare":337},"Caribou Candy",0.1224,{"brand":339,"clickShare":340},"Candy Lane",0.1181,{"brand":342,"clickShare":343},"Bug's Pantry",0.0441,[345,356,366,377,387,398,406,414,424,431,440,451],{"asin":346,"title":347,"brand":327,"imageUrl":348,"price":349,"rating":350,"reviews":351,"clickShare90":352,"clickShare360":353,"launchDate":354,"amazonUrl":355},"B08KWLXC8G","Assorted salt water taffy HAVE A SWEET DAY 500g bag GUARANTEED OVER 67 DIFFERENT FLAVOURS","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51OyvreLTGL.jpg",14.01,4.3,82,0.3644,0.4287,"2020-10-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08KWLXC8G",{"asin":357,"title":358,"brand":330,"imageUrl":359,"price":360,"rating":361,"reviews":362,"clickShare90":331,"clickShare360":363,"launchDate":364,"amazonUrl":365},"B0GN8PZFPC","Salt Water Taffy American Sweets - 500g Bag - Saltwater Taffy Variety Pack with Up to 12 flavours Including Banana Grape Orange Cream & Cotton Candy & more!","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41XvusgfOpL.jpg",8.34,4.2,48,0.0747,"2026-02-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GN8PZFPC",{"asin":367,"title":368,"brand":339,"imageUrl":369,"price":370,"rating":371,"reviews":372,"clickShare90":373,"clickShare360":374,"launchDate":375,"amazonUrl":376},"B0FWKHD8Y2","Salt Water Taffy - 1KG Gift Pouch Packed With Assorted Mixed Taffy American Sweets - Gluten Free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51EFJkIVbLL.jpg",22.01,4.9,14,0.0697,0.1847,"2025-10-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FWKHD8Y2",{"asin":378,"title":379,"brand":336,"imageUrl":380,"price":381,"rating":382,"reviews":383,"clickShare90":384,"clickShare360":385,"launchDate":264,"amazonUrl":386},"B0GRSJTRQN","Taffy Town Cotton Candy Salt Water Taffy 150g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F415dcd-iEdL.jpg",5.08,5,3,0.0645,0.0301,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GRSJTRQN",{"asin":388,"title":389,"brand":333,"imageUrl":390,"price":391,"rating":392,"reviews":393,"clickShare90":394,"clickShare360":395,"launchDate":396,"amazonUrl":397},"B0H1HSXHGC","TAFFY 20 ASSORTED 150G BAG FLAVOUR CHART INCLUDED","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gYHUWsz+L.jpg",5.68,1.5,2,0.0638,0.0191,"2026-05-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0H1HSXHGC",{"asin":399,"title":400,"brand":339,"imageUrl":401,"price":156,"rating":382,"reviews":393,"clickShare90":402,"clickShare360":403,"launchDate":404,"amazonUrl":405},"B0GGZPRN2W","Salt Water Taffy - Taffy Town Assorted 12 Flavoured Taffy 5lb Bag - 2.26kg Packed With Assorted Mixed Taffy American Sweets - Gluten Free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F419eVYlHYlL.jpg",0.0484,0.0418,"2026-01-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GGZPRN2W",{"asin":407,"title":408,"brand":342,"imageUrl":409,"price":410,"rating":382,"reviews":393,"clickShare90":343,"clickShare360":411,"launchDate":412,"amazonUrl":413},"B0GL4CTN98","Taffy Town Saltwater Taffy 2-Pack Assorted Flavours (Classic Tropical Fruit Berries & Cream) Nut Free Gluten Free 99g Bags USA (2x99g 3-Pack Variety)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41maxkrXT5L.jpg",11.05,0.0292,"2026-02-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GL4CTN98",{"asin":415,"title":416,"brand":333,"imageUrl":417,"price":418,"rating":419,"reviews":372,"clickShare90":420,"clickShare360":421,"launchDate":422,"amazonUrl":423},"B0FMKLJD95","Taffy town assorted taffy Have a sweet day bag 500g GUARANTEED 66 DIFFERENT FLAVOURS","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RGFi8tmRL.jpg",15.74,4.6,0.0364,0.113,"2025-08-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FMKLJD95",{"asin":425,"title":426,"brand":336,"imageUrl":427,"price":155,"rating":382,"reviews":179,"clickShare90":428,"clickShare360":429,"launchDate":264,"amazonUrl":430},"B0GRSRY4S2","Taffy Town Rocket Pop Salt Water Taffy 150g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41wTKjNqacL.jpg",0.029,0.01,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GRSRY4S2",{"asin":432,"title":433,"brand":336,"imageUrl":434,"price":435,"rating":161,"reviews":161,"clickShare90":436,"clickShare360":437,"launchDate":438,"amazonUrl":439},"B0GYQM78KF","Taffy Town Assorted Salt Water Taffy 350g American Candy Mix Individually Wrapped Soft Chewy Gourmet Taffy Sweets Fruity & Dessert Flavours USA Import Sweet Bag for Sharing Parties & Gifts","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41sreSkxpeL.jpg",8.18,0.0289,0.0086,"2026-04-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GYQM78KF",{"asin":441,"title":442,"brand":333,"imageUrl":443,"price":444,"rating":445,"reviews":446,"clickShare90":447,"clickShare360":448,"launchDate":449,"amazonUrl":450},"B0FSF6KZ2S","Taffy town assorted taffy 1kg bag GUARANTEED 80 X DIFFERENT FLAVOURS","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41G6X4ChbWL.jpg",20.45,4.5,9,0.0273,0.0322,"2025-09-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FSF6KZ2S",{"asin":452,"title":453,"brand":327,"imageUrl":454,"price":455,"rating":456,"reviews":162,"clickShare90":457,"clickShare360":458,"launchDate":459,"amazonUrl":460},"B09VCHD186","American assorted salt water taffy 1kg bag GUARANTEED 80 DIFFERENT FLAVOURS.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41SeMzjQgdL.jpg",21.24,3.7,0.0244,0.0279,"2022-03-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09VCHD186",{"love":462,"hate":530,"returnReasons":587},[463,470,476,483,490,497,504,511,518,525],{"topic":464,"percentOfMentions":465,"verbatims":466},"Taste-Overall",0.19329999999999997,[467,468,469],"Its delicious","They do mostly taste fruity","very tasty on the whole",{"topic":471,"percentOfMentions":188,"verbatims":472},"Flavor",[473,474,475],"Great variety of flavours","the flavours are quite enjoyable","Great flavour",{"topic":477,"percentOfMentions":478,"verbatims":479},"Sweetness",0.1319,[480,481,482],"These are really interesting sweets","I absolutely loved these sweets","Unique sweet treat",{"topic":484,"percentOfMentions":485,"verbatims":486},"Salt Content",0.0621,[487,488,489],"Interesting tastes some of them are amazing with the added sea salt taste some of them i was not sure","The salt was quite nice","I really enjoyed this pack of salt water taffy",{"topic":491,"percentOfMentions":492,"verbatims":493},"Ease Of Chewing\u002FSwallowing",0.0571,[494,495,496],"consistent chew that doesn't overstay its welcome","there are certainly similar soft chews available","They are nice and chewy and soft",{"topic":498,"percentOfMentions":499,"verbatims":500},"Texture\u002FConsistency-Overall",0.048600000000000004,[501,502,503],"The texture is spot on","The texture & flavour is excellent & was a revelation...will be buying this again","The texture is soft",{"topic":505,"percentOfMentions":506,"verbatims":507},"Advertised Vs Actual Product",0.0362,[508,509,510],"Does the product work\u002Fperform as advertised: Yes","The good news is that my expectations have been met","Just what we needed",{"topic":512,"percentOfMentions":513,"verbatims":514},"Value For Money",0.0277,[515,516,517],"I think it's great value","I found the size of the bag at 500g great value for money","At the current £9.99 they represent good value",{"topic":519,"percentOfMentions":520,"verbatims":521},"Soft Feel",0.0245,[522,523,524],"They're soft, chewy and easy to eat, with a good variety of flavours that keeps things interesting from one sweet to the next","The texture feels really smooth","Soft and chewy without being rock hard",{"topic":526,"percentOfMentions":527,"verbatims":528},"Blend\u002FRatio",0.0213,[529],"Good mix",[531,537,543,549,555,561,567,572,578,583],{"topic":512,"percentOfMentions":532,"verbatims":533},0.1231,[534,535,536],"The value for money is not great as it is £10 for this pack which seems steep to me","disappointing as they cost a lot of money","pricey",{"topic":471,"percentOfMentions":538,"verbatims":539},0.1186,[540,541,542],"strange flavours","but some flavours are not the best","I found there is also a ginger\u002Fcinnamon flavour type which I didnt like at all, unfortunately",{"topic":484,"percentOfMentions":544,"verbatims":545},0.09939999999999999,[546,547,548],"maybe that's not what salt water taffy means","Salt content is not given","they do taste salty",{"topic":477,"percentOfMentions":550,"verbatims":551},0.0378,[552,553,554],"These are obviously sugary sweets","aren't nearly as sweet or sickly as you might expect from sugary sweets","none of the sweets have strong tastes",{"topic":491,"percentOfMentions":556,"verbatims":557},0.0333,[558,559,560],"Not as chewy as our toffee","found it chewier than most toffees","it does stick to your teeth quite badly",{"topic":498,"percentOfMentions":562,"verbatims":563},0.023700000000000002,[564,565,566],"texture might not be for everyone","The texture is like a slimy toffee","The texture I will admit is a little bit weird",{"topic":464,"percentOfMentions":568,"verbatims":569},0.020499999999999997,[559,570,571],"not my favourite sweets I have tried","it had a horrible almost spicy taste",{"topic":573,"percentOfMentions":574,"verbatims":575},"Smell",0.0167,[576,577],"some more perfumed than others","Its disgusting and doesnt even smell nice",{"topic":579,"percentOfMentions":580,"verbatims":581},"Recycle\u002FReuse",0.0077,[582],"One small thing is that the packaging isn't recyclable",{"topic":584,"percentOfMentions":580,"verbatims":585},"Ingredients-Overall",[586],"Here is the missing ingredients list",[],[589,593,598,603,608],{"term":163,"volume":590,"growthQoq":591,"conversionRate":592},75553,-0.2068,0.0458,{"term":594,"volume":595,"growthQoq":596,"conversionRate":597},"taffy",18452,-0.0524,0.0251,{"term":599,"volume":600,"growthQoq":601,"conversionRate":602},"saltwater taffy sweets",16026,-0.2857,0.0546,{"term":604,"volume":605,"growthQoq":606,"conversionRate":607},"saltwater taffy",22561,-0.3089,0.0304,{"term":609,"volume":610,"growthQoq":611,"conversionRate":612},"taffy town",4986,0.0791,0.0332,[614,621,626,632,637,643],{"title":615,"href":616,"score":617,"verdict":618,"marketSize":619,"growth90":620},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":622,"href":623,"score":617,"verdict":618,"marketSize":624,"growth90":625},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":627,"href":628,"score":617,"verdict":629,"marketSize":630,"growth90":631},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":633,"href":634,"score":617,"verdict":629,"marketSize":635,"growth90":636},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":638,"href":639,"score":640,"verdict":629,"marketSize":641,"growth90":642},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":644,"href":645,"score":640,"verdict":629,"marketSize":646,"growth90":647},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]