---
title: "Salt and Vinegar Crisps — £408K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/salt-and-vinegar-crisps"
last_updated: "2026-07-31T14:21:31.385Z"
locale: en
meta:
description: "Niche score 47/100 · £408K/yr market · 394K searches/yr · £4.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £408K/yr market · 394K searches/yr · £4.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Salt and Vinegar Crisps — £408K/yr Amazon UK Niche (2026) - Flapen"
---
# **salt and vinegar crisps**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 23Conversion 100Competition 39Returns 100Price range 32Avg price 14Brand share 10Review moat 57Quality gap 35
**Conversion**
**Incredible****21.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,213.05**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£408K**
£408K/yr · 394K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.11–£21.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.91**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, salt and vinegar crisps is a £408K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **salt and vinegar crisps market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£393K–£491K**
- units × avg price
- **Conversion rate**
- **21.1%**
- **Avg BSR**
- **#205**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **20%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**2%**
- McCoys60% - Walkers17% - Smiths10% - Morrisons6% - by Amazon3% - Tyrrells2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.
8K6KSpike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/salt-and-vinegar-crisps/trend)
## **Top salt and vinegar crisps search terms**
- **salt and vinegar crisps**123K/yr-5.6%17.5% conv. - **mccoys crisps**105K/yr-4.5%17.1% conv. - **mccoys**46K/yr+3.9%20.7% conv. - **salt and vinegar**23K/yr-3.8%7.6% conv. - **walkers salt and vinegar crisps**17K/yr-7.2%5.7% conv. - **chipsticks**15K/yr+3.2%15.5% conv. - **chipsticks crisps**14K/yr-10.6%10.5% conv. - **mccoys salt and vinegar crisps**7K/yr-26.2%18.4% conv. - **mccoys crisps multipack**6K/yr+11.7%9.1% conv. - **crisps salt and vinegar**7K/yr-8.0%15.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/salt-and-vinegar-crisps/search-terms)
## **Top salt and vinegar crisps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£41K20%£82K30%£122K40%£163K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**McCoys SALT & MALT VINEGAR Multipack Crisps 6 Pack Bag - Fully loaded with flavour iconic ridged crisp unmistakable crunch**McCoys**£1.69**4.6★1,305 rev](https://www.amazon.co.uk/dp/B07NHTSLWD) [2**McCoys Flame Grilled Steak Flavour Ridge Cut Potato Crisps 6 x 25g 701288**McCoys**£1.65**4.6★2,160 rev](https://www.amazon.co.uk/dp/B07NHTZMF5) [3**Chipsticks Salt & Vinegar Multipack Crisps 6 x 17g**Smiths**£1.11**4.7★581 rev](https://www.amazon.co.uk/dp/B0D5RH531M) [4**McCoys Cheddar & Onion Multipack Crisps 6 Pack**McCoys**£1.64**4.6★1,814 rev](https://www.amazon.co.uk/dp/B07S3W6XHD) [5**Walkers Salt & Vinegar 150G**Walkers**£1.15**4.4★167 rev](https://www.amazon.co.uk/dp/B09YYWMZN3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Our Selection Hand Cooked Sea Salt & Vinegar Crisps 150g**by Amazon**£1.12**228 rev10mo ago](https://www.amazon.co.uk/dp/B0F2FD677H) [**Chipsticks Salt & Vinegar Multipack Crisps 6 x 17g**Smiths**£1.11**581 rev2y ago](https://www.amazon.co.uk/dp/B0D5RH531M) [**McCoys SALT & MALT VINEGAR Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch**McCoys**£17.10**1,305 rev3y ago](https://www.amazon.co.uk/dp/B0CV5TB9TD) [**McCoys FLAME GRILLED STEAK Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch**McCoys**£17.72**2,160 rev3y ago](https://www.amazon.co.uk/dp/B0CV5TDQYW) [**Pringles Salt & Vinegar Sharing Crisps 185g (Package may vary)**Pringles**£1.60**1,192 rev3y ago](https://www.amazon.co.uk/dp/B09RR53LY5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**McCoys FLAME GRILLED STEAK Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch**McCoys**£17.72**4.6★**▲ 252%**](https://www.amazon.co.uk/dp/B0CV5TDQYW) [**McCoys SALT & MALT VINEGAR Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch**McCoys**£17.10**4.6★**▲ 81%**](https://www.amazon.co.uk/dp/B0CV5TB9TD) [**McCoys Cheddar & Onion Multipack Crisps 6 Pack**McCoys**£1.64**4.6★**▲ 30%**](https://www.amazon.co.uk/dp/B07S3W6XHD) [**McCoys SALT & MALT VINEGAR Multipack Crisps 6 Pack Bag - Fully loaded with flavour iconic ridged crisp unmistakable crunch**McCoys**£1.69**4.6★**▲ 18%**](https://www.amazon.co.uk/dp/B07NHTSLWD) [**by Amazon Our Selection Hand Cooked Sea Salt & Vinegar Crisps 150g**by Amazon**£1.12**4.4★**▲ 14%**](https://www.amazon.co.uk/dp/B0F2FD677H)
**~~View all trending →~~**
## **What buyers say about salt and vinegar crisps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Crispiness**33%
*“Tasty crisps”*
**Taste-Overall**22%
*“Absolutely delicious”*
**Value For Money**14%
*“But I think this was the cheapest price at the time”*
**Flavor**8%
*“Strong flavour”*
**Salt Content**7%
*“The salt tasting is good”*
**Quality-Overall**4%
*“Great Quality and value”*
**Freshness**2%
*“Fresh”*
**Nutritional Content**1%
*“Great snack for my food drawer at my desk at work”*
**Advertised Vs Actual Product**1%
*“Exactly as advertised”*
**Soft Feel**1%
*“Soft”*
### **What buyers complain about **
**Flavor**16%
*“If you dont like strong flavours these crisps arnt for you”*
**Taste-Overall**14%
*“however might not be everyones taste”*
**Size-Overall**8%
*“Very much smaller than they use to be so won't be buying pringles again”*
**Salt Content**5%
*“Far too must salt”*
**Value For Money**5%
*“Too expensive for what they are”*
**Crispiness**5%
*“Barely any crisps per packet”*
**Stale/Rotten/Spoiled**5%
*“Stale”*
**Allergies**3%
*“Did give me a blister in mouth”*
**Chunk/Clump/Collection**3%
*“Out of 3 tubes I'll be lucky if I can get 1 full one of whole tub out them all and a huge pile of crumbs,NOT GOOD,these are perfectly shaped for sitting perfectly on the tounge and melting not stabbing the inside of you're mouth with the shards of crisps”*
**Ease Of Use**3%
*“making it difficult to get them out of the tube”*
## **Common questions**
- **Is salt and vinegar crisps profitable to sell on Amazon United Kingdom?**
- The niche generates £408K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the salt and vinegar crisps niche?**
- 8 brands and 84 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in salt and vinegar crisps?**
- Top complaints mined from reviews: Flavor, Taste-Overall, Size-Overall. The return rate is 0.0%.
- **When does demand for salt and vinegar crisps peak?**
- Demand peaks in Feb; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the salt and vinegar crisps niche?**
- Listings span £1.11–£21.62; the average listing price is £4.91 (sweet spot $15–$100). The average incumbent carries 1,213 reviews — the moat a new listing must climb.
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