---
title: "Salt and Vinegar Crisp — £265K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/salt-and-vinegar-crisp"
last_updated: "2026-07-31T14:21:20.658Z"
locale: en
meta:
description: "Niche score 44/100 · £265K/yr market · 231K searches/yr · £4.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £265K/yr market · 231K searches/yr · £4.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Salt and Vinegar Crisp — £265K/yr Amazon UK Niche (2026) - Flapen"
---
# **salt and vinegar crisp**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 49Growth 25Conversion 100Competition 26Returns 100Price range 34Avg price 13Brand share 0Review moat 54Quality gap 45
**Conversion**
**Incredible****24.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,337.94**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£265K**
£265K/yr · 231K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.21–£22.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.73**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, salt and vinegar crisp is a £265K/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **salt and vinegar crisp market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£237K–£284K**
- units × avg price
- **Conversion rate**
- **24.3%**
- **Avg BSR**
- **#868**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **6%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- McCoys76% - Morrisons23% - Morrisons The Best2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.
5K3K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/salt-and-vinegar-crisp/trend)
## **Top salt and vinegar crisp search terms**
- **mccoys crisps**105K/yr-4.5%17.1% conv. - **morrisons crisps**52K/yr+3.6%20.0% conv. - **mccoys**46K/yr+3.9%20.7% conv. - **mccoys crisps multipack**6K/yr+11.7%9.1% conv. - **crisps morrisons**11K/yr+0.9%19.4% conv. - **crisps mccoys**4K/yr+4.9%17.8% conv. - **mcoys**3K/yr+1.2%29.8% conv. - **mccoys crisps box**2K/yr-2.8%3.9% conv. - **salt and vinegar crisp**786/yr-21.8%5.2% conv. - **crisps salt vinegar**320/yr-6.0%11.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/salt-and-vinegar-crisp/search-terms)
## **Top salt and vinegar crisp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£27K20%£53K30%£80K40%£106K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**McCoys Flame Grilled Steak Flavour Ridge Cut Potato Crisps 6 x 25g 701288**McCoys**£1.65**4.6★2,160 rev](https://www.amazon.co.uk/dp/B07NHTZMF5) [2**McCoys SALT & MALT VINEGAR Multipack Crisps 6 Pack Bag - Fully loaded with flavour iconic ridged crisp unmistakable crunch**McCoys**£1.69**4.6★1,305 rev](https://www.amazon.co.uk/dp/B07NHTSLWD) [3**McCoys Cheddar & Onion Multipack Crisps 6 Pack**McCoys**£1.64**4.6★1,814 rev](https://www.amazon.co.uk/dp/B07S3W6XHD) [4**McCoys Classic Variety Multipack Crisps 6x 25 g**McCoys**£1.94**4.6★1,012 rev](https://www.amazon.co.uk/dp/B07NHWFK66) [5**McCoys Mighty Meaty Ridge Cut Crisps 6 x 25g**McCoys**£1.92**4.5★988 rev](https://www.amazon.co.uk/dp/B07NHVH3YS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**McCoys FLAME GRILLED STEAK Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch**McCoys**£17.72**2,160 rev3y ago](https://www.amazon.co.uk/dp/B0CV5TDQYW) [**Morrisons The Best Mature Cheddar & Onion Crisps 125g**Morrisons**£1.34**432 rev4y ago](https://www.amazon.co.uk/dp/B0B1D3DZXJ) [**Morrisons The Best Hand Cooked Sea Salted Crisps 125g**Morrisons The Best**£1.33**589 rev4y ago](https://www.amazon.co.uk/dp/B09ZLK8QLH) [**Morrisons The Best Sea Salt & Vinegar Crisps 125g**Morrisons**£1.32**421 rev4y ago](https://www.amazon.co.uk/dp/B0B1D3L8J3) [**Morrisons The Best Beef Ale & Roasted Onion Crisps 125g**Morrisons**£1.40**436 rev4y ago](https://www.amazon.co.uk/dp/B0B1D4665T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**McCoys FLAME GRILLED STEAK Grab Bag Crisps 45g (Multipack BOX of 36) - Fully loaded with flavour iconic ridged crisp unmistakable crunch**McCoys**£17.72**4.6★**▲ 174%**](https://www.amazon.co.uk/dp/B0CV5TDQYW) [**McCoys Cheddar & Onion Multipack Crisps 6 Pack**McCoys**£1.64**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B07S3W6XHD) [**McCoys SALT & MALT VINEGAR Multipack Crisps 6 Pack Bag - Fully loaded with flavour iconic ridged crisp unmistakable crunch**McCoys**£1.69**4.6★**▲ 19%**](https://www.amazon.co.uk/dp/B07NHTSLWD) [**Morrisons The Best Sea Salt & Vinegar Crisps 125g**Morrisons**£1.32**4.4★**— 8%**](https://www.amazon.co.uk/dp/B0B1D3L8J3) [**Morrisons The Best Beef Ale & Roasted Onion Crisps 125g**Morrisons**£1.40**4.3★**— 6%**](https://www.amazon.co.uk/dp/B0B1D4665T)
**~~View all trending →~~**
## **What buyers say about salt and vinegar crisp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Crispiness**41%
*“Lovely crisps”*
**Taste-Overall**22%
*“Very tasty Chip”*
**Value For Money**11%
*“cost-effective”*
**Flavor**11%
*“well flavoured”*
**Quality-Overall**4%
*“Acceptable quality”*
**Freshness**2%
*“Fresh as anything”*
**Advertised Vs Actual Product**2%
*“Exactly as advertised”*
**Spiciness**1%
*“Perfect level of crunch and spice”*
**Texture/Consistency-Overall**0%
*“The texture holds up well”*
**Salt Content**0%
*“It feels hearty and full, not artificial or overly salty”*
### **What buyers complain about **
**Crispiness**25%
*“Crisps can be a disappointment”*
**Size-Overall**17%
*“bags are so much smaller”*
**Flavor**13%
*“If you dont like strong flavours these crisps arnt for you”*
**Value For Money**8%
*“Price Little expensive”*
## **Common questions**
- **Is salt and vinegar crisp profitable to sell on Amazon United Kingdom?**
- The niche generates £265K/yr across 18 tracked products. 90-day search growth is -0.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the salt and vinegar crisp niche?**
- 3 brands and 48 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in salt and vinegar crisp?**
- Top complaints mined from reviews: Crispiness, Size-Overall, Flavor. The return rate is 0.0%.
- **When does demand for salt and vinegar crisp peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the salt and vinegar crisp niche?**
- Listings span £1.21–£22.23; the average listing price is £4.73 (sweet spot $15–$100). The average incumbent carries 1,338 reviews — the moat a new listing must climb.
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