---
title: "Salami — £108K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/salami"
last_updated: "2026-07-31T12:37:27.359Z"
locale: en
meta:
description: "Niche score 44/100 · £108K/yr market · 158K searches/yr · £2.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £108K/yr market · 158K searches/yr · £2.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Salami — £108K/yr Amazon UK Niche (2026) - Flapen"
---
# **salami**
**Skip it**
Prices mostly outside the sweet spot ($0.96–$3.48) — this niche doesn't clear our bar today.
Market size 26Growth 31Conversion 100Competition 38Returns 100Price range 0Avg price 7Brand share 13Review moat 82Quality gap 43
**Conversion**
**Incredible****27.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****351.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£108K**
£108K/yr · 158K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£2.48**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.96–£3.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, salami is a £108K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **salami market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£99K–£124K**
- units × avg price
- **Conversion rate**
- **27.4%**
- **Avg BSR**
- **#5**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**3%**
- Morrisons60% - by Amazon14% - Montorsi10% - M MID-TIER7% - Golfera2% - Wurstwaren2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.
13K8KSpike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/salami/trend)
## **Top salami search terms**
- **salami**151K/yr+4.3%24.8% conv. - **german salami**5K/yr+41.6%29.9% conv. - **italian salami**3K/yr-24.6%7.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/salami/search-terms)
## **Top salami products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£32K40%£43K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons German Salami 140g**Morrisons**£1.88**4.7★99 rev](https://www.amazon.co.uk/dp/B0FND8DPS4) [2**Morrisons Italian Salami 53g**Morrisons**£1.17**4.3★48 rev](https://www.amazon.co.uk/dp/B0FQW6R7CK) [3**by Amazon Italian Salami Milano 100g**by Amazon**£2.46**4.6★295 rev](https://www.amazon.co.uk/dp/B085Y32LV3) [4**Morrisons Italian Salami Selection 120g**Morrisons**£3.23**4.6★848 rev](https://www.amazon.co.uk/dp/B01C5YJCBQ) [5**Montorsi Milano Salami 120g**Montorsi**£2.64**4.5★31 rev](https://www.amazon.co.uk/dp/B0FQJSSDRL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Italian Salami 53g**Morrisons**£1.17**48 rev10mo ago](https://www.amazon.co.uk/dp/B0FQW6R7CK) [**Morrisons The Best Milano Salami 100g**Morrisons**£3.48**9 rev10mo ago](https://www.amazon.co.uk/dp/B0FQWG7XRF) [**Wurstwaren Peppered Salami 120g**Wurstwaren**£2.63**15 rev10mo ago](https://www.amazon.co.uk/dp/B0FM4CR44N) [**Morrisons German Black Peppered Salami 140g**Morrisons**£1.87**40 rev11mo ago](https://www.amazon.co.uk/dp/B0FND94DRQ) [**Morrisons The Best Mortadella 130g**Morrisons**£3.47**32 rev11mo ago](https://www.amazon.co.uk/dp/B0FND9PFGW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Deli Speciale Italian Style Salami 50g**Deli Speciale**£0.96**4.6★**▲ 40%**](https://www.amazon.co.uk/dp/B0F9PHQNZ3) [**Morrisons German Salami and Cheese Selection 120g**M MID-TIER**£2.83**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B0CKXZ1M6N) [**by Amazon Spanish Meat Selection 105g**by Amazon**£2.58**4.3★**▲ 18%**](https://www.amazon.co.uk/dp/B08JL5BPLL) [**Morrisons German Black Peppered Salami 140g**Morrisons**£1.87**4.6★**▲ 15%**](https://www.amazon.co.uk/dp/B0FND94DRQ) [**Morrisons The Best Mortadella 130g**Morrisons**£3.47**4.5★**▲ 13%**](https://www.amazon.co.uk/dp/B0FND9PFGW)
**~~View all trending →~~**
## **What buyers say about salami**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**53%
*“It tasted lovely”*
**Flavor**14%
*“Great flavour”*
**Quality-Overall**13%
*“Good quality”*
**Baking**3%
*“Great for sandwiches”*
**Vegan/Organic**2%
*“It is Halal, meeting cultural and dietary needs”*
**Value For Money**2%
*“Well worth the money”*
**Freshness**2%
*“Value for money, great quality and freshness”*
**Spiciness**2%
*“spicy salami that`s nice on Morrisons own cheese-filled rolls as an example”*
**Sour**1%
*“I enjoyed it with a sourdough baguette and salad”*
**Cooking Instructions**1%
*“Great for sandwiches or pasta topping”*
### **What buyers complain about **
**Taste-Overall**40%
*“Tasted very processed”*
**Oily/Greasy**10%
*“Sent one that was full of fat”*
**Allergies**5%
*“Not for nut allergy sufferers”*
**Flavor**5%
*“not much flavour strangely”*
**Quality-Overall**5%
*“avarage quality cheap”*
**Moist/Dry**5%
*“it tended to dry out too quickly”*
**Spiciness**5%
*“as I dont like things too spicy”*
**Value For Money**3%
*“not the best value”*
## **Common questions**
- **Is salami profitable to sell on Amazon United Kingdom?**
- The niche generates £108K/yr across 20 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the salami niche?**
- 8 brands and 11 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in salami?**
- Top complaints mined from reviews: Taste-Overall, Oily/Greasy, Allergies. The return rate is 0.0%.
- **When does demand for salami peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the salami niche?**
- Listings span £0.96–£3.48; the average listing price is £2.48 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.
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