---
title: "Salad Cream — £103K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/salad-cream"
last_updated: "2026-07-31T18:21:50.724Z"
locale: en
meta:
description: "Niche score 42/100 · £103K/yr market · 171K searches/yr · £2.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £103K/yr market · 171K searches/yr · £2.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Salad Cream — £103K/yr Amazon UK Niche (2026) - Flapen"
---
# **salad cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 55Conversion 100Competition 19Returns 100Price range 0Avg price 7Brand share 0Review moat 65Quality gap 33
**Conversion**
**Incredible****24.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****892.69**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+28.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£103K**
£103K/yr · 171K searches
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£2.44**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.92–£4.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, salad cream is a £103K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **salad cream market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£98K–£122K**
- units × avg price
- **Conversion rate**
- **24.7%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **23%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- HEINZ71% - Morrisons24% - CO OP4% - by Amazon2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 51 weeks — +28.1% search growth over the last 90 days.
5K3KSpike '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/grocery/salad-cream/trend)
## **Top salad cream search terms**
- **salad cream**147K/yr+28.7%24.9% conv. - **heinz salad cream**18K/yr+21.7%12.3% conv. - **vegan salad cream**6K/yr+32.5%1.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/salad-cream/search-terms)
## **Top salad cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£21K30%£31K40%£41K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Heinz Salad Cream Original 425g**HEINZ**£2.92**4.7★2,705 rev](https://www.amazon.co.uk/dp/B00M3I2X6G) [2**Heinz Salad Cream 570 ml**HEINZ**£3.09**4.7★2,705 rev](https://www.amazon.co.uk/dp/B07F8RJW1D) [3**Heinz Salad Cream Extra Light 415g**HEINZ**£2.68**4.6★879 rev](https://www.amazon.co.uk/dp/B015O5FGBI) [4**Morrisons Salad Cream 420G 1 x 1 g**Morrisons**£1.76**4.5★1,005 rev](https://www.amazon.co.uk/dp/B096YCZ8YK) [5**Morrisons Savers Salad Cream 420g**Morrisons**£0.92**4.5★22 rev](https://www.amazon.co.uk/dp/B0GQJ9CGD4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Savers Salad Cream 420g**Morrisons**£0.92**22 rev4mo ago](https://www.amazon.co.uk/dp/B0GQJ9CGD4) [**by Amazon Mayo 500ml**by Amazon**£1.07**1,123 rev1y ago](https://www.amazon.co.uk/dp/B0D4VC33N2) [**Co-op Salad Cream 450g**CO OP**£1.48**20 rev2y ago](https://www.amazon.co.uk/dp/B0D9MJF7G1) [**Heinz Salad Cream Original 875 ml**HEINZ**£4.93**76 rev2y ago](https://www.amazon.co.uk/dp/B0CL9YCZJ9) [**Morrisons Salad Cream 420G 1 x 1 g**Morrisons**£1.76**1,005 rev5y ago](https://www.amazon.co.uk/dp/B096YCZ8YK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Savers Salad Cream 420g**Morrisons**£0.92**4.5★**▲ 118%**](https://www.amazon.co.uk/dp/B0GQJ9CGD4) [**Co-op Salad Cream 450g**CO OP**£1.48**4.2★**▲ 37%**](https://www.amazon.co.uk/dp/B0D9MJF7G1) [**Heinz Salad Cream Original 425g**HEINZ**£2.92**4.7★**— 10%**](https://www.amazon.co.uk/dp/B00M3I2X6G) [**Heinz Salad Cream Extra Light 415g**HEINZ**£2.68**4.6★**— 8%**](https://www.amazon.co.uk/dp/B015O5FGBI) [**Heinz Salad Cream 30% Less Fat 415g**HEINZ**£2.94**4.7★**— 5%**](https://www.amazon.co.uk/dp/B00ZQUW7DW)
**~~View all trending →~~**
## **What buyers say about salad cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**43%
*“Creamy taste, as good as big brands”*
**Quality-Overall**16%
*“This salad cream is just as good as named brands”*
**Value For Money**15%
*“Amazing price”*
**Flavor**5%
*“taste is very good”*
**Nutritional Content**3%
*“is 70% fat free so it's a better option for me”*
**Texture/Consistency-Overall**3%
*“Very creamy and good value for money”*
**Advertised Vs Actual Product**2%
*“As described”*
**Ease Of Use**2%
*“Easy to use”*
**Sour**1%
*“Good taste not acidic good quality right to end of bottle”*
**Spiciness**1%
*“Love this salad cream”*
### **What buyers complain about **
**Taste-Overall**32%
*“Didnt like the taste”*
**Quality-Overall**14%
*“Cheap”*
**Value For Money**12%
*“can be bought cheaper”*
**Flammable**6%
*“Not nice drizzle”*
**Ingredients-Overall**6%
*“This is not mayonnaise its salad cream”*
**Flavor**3%
*“Changed recipe, no longer any good”*
**Texture/Consistency-Overall**3%
*“Honestly I found this mayo to be almost tasteless, very bland consistency is iffy and generally crap”*
**Nutritional Content**3%
*“Incorrect Nutritional Information”*
**Color**3%
*“Very strange colour and not tasty”*
**Advertised Vs Actual Product**3%
*“NUTRITIONAL VALUES SHOWN ARE WRONG”*
## **Common questions**
- **Is salad cream profitable to sell on Amazon United Kingdom?**
- The niche generates £103K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the salad cream niche?**
- 4 brands and 49 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in salad cream?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the salad cream niche?**
- Listings span £0.92–£4.93; the average listing price is £2.44 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.
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