---
title: "Sake — £167K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sake"
last_updated: "2026-07-31T12:37:09.389Z"
locale: en
meta:
description: "Niche score 54/100 · £167K/yr market · 210K searches/yr · £15.16 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £167K/yr market · 210K searches/yr · £15.16 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sake — £167K/yr Amazon UK Niche (2026) - Flapen"
---
# **sake**
**Worth a look**
Shows low returns (0.3%), but soft demand (-13.7% this quarter) keeps it on the watch list.
Market size 35Growth 18Conversion 60Competition 46Returns 98Price range 65Avg price 75Brand share 64Review moat 89Quality gap 52
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****221.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£15.16**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.43–£34.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£167K**
£167K/yr · 210K searches
**Growth**
**Bad****-13.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, sake is a £167K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sake market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£190K–£227K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**33%**
- Akashi-Tai19% - 白鶴17% - Yutaka9% - 初孫8% - Sushi Sushi7% - Ozeki7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/sake/trend)
## **Top sake search terms**
- **sake**161K/yr-11.6%5.3% conv. - **japanese sake**24K/yr-17.2%3.1% conv. - **saki**12K/yr-11.4%2.9% conv. - **saki rice wine**7K/yr-12.2%6.5% conv. - **saki wine**3K/yr-65.0%1.8% conv. - **sake wine**3K/yr-74.1%2.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sake/search-terms)
## **Top sake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£7K8%£13K12%£20K16%£27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hakutsuru Junmai Sake 720ml**白鶴**£11.52**4.4★72 rev](https://www.amazon.co.uk/dp/B007OU58LA) [2**Akashi Tai Tokubetsu Honjozo Sake 72 cl**Akashi-Tai**£16.99**4.5★713 rev](https://www.amazon.co.uk/dp/B07FM8MLT1) [3**Yutaka - Cooking Sake 150ml 13.5% - Japanese Style Rice Wine - Essential for Teriyaki Sauce - Adds Authentic Umami Flavour to Stir-Fries Soups Marinades & Glazes - Vegan & Gluten Free**Yutaka**£4.50**4.7★109 rev](https://www.amazon.co.uk/dp/B0CBVQNVG8) [4**Hatsumago Densho Kimoto Honjozo Sake 720ml 15%**初孫**£15.14**4.4★13 rev](https://www.amazon.co.uk/dp/B07GQM9GFR) [5**Hakutsuru Sayuri Nigori Sake 720ml**Sushi Sushi**£16.51**4.4★39 rev](https://www.amazon.co.uk/dp/B01KW9PSJ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DUJUST 5 pcs Japanese Sake Set Traditional Sakura Design Sake Serving Set 1 Sake Bottle with 4 Sake Cups Japanese Style Sake Set for Home/Party Ideal Japanese Gifts for Sake Lovers - White**DUJUST**£14.33**11 rev8mo ago](https://www.amazon.co.uk/dp/B0G1RWKZ5D) [**Hatsumago Densho Kimoto Honjozo Sake 720ml 15%**初孫**£15.14**13 rev11mo ago](https://www.amazon.co.uk/dp/B07GQM9GFR) [**Nishinoseki Cube Seishu Honjozo - Sake 300ml 17%**Nishinoseki**£8.75**5 rev11mo ago](https://www.amazon.co.uk/dp/B01144AE60) [**DREAMSAKE Daiginjo No.1 Premium Japanese Sake from Hyōgo 75cl (15.5% ABV) | 100% Yamada Nishiki Rice Smooth & Umami-Rich | Notes of Melon & Honey | Vegan Gluten-Free No Preservatives**DREAMSAKE**£23.16**31 rev1y ago](https://www.amazon.co.uk/dp/B0DZ8RQNJG) [**Hakutsuru Josen Sake in Box 15.6% 300ml**白鶴**£8.15**16 rev1y ago](https://www.amazon.co.uk/dp/B00739W71G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DUJUST 5 pcs Japanese Sake Set Traditional Sakura Design Sake Serving Set 1 Sake Bottle with 4 Sake Cups Japanese Style Sake Set for Home/Party Ideal Japanese Gifts for Sake Lovers - White**DUJUST**£14.33**3.8★**▲ 377%**](https://www.amazon.co.uk/dp/B0G1RWKZ5D) [**Hatsumago Densho Kimoto Honjozo Sake 720ml 15%**初孫**£15.14**4.4★**▲ 99%**](https://www.amazon.co.uk/dp/B07GQM9GFR) [**Yutaka - Cooking Sake 150ml 13.5% - Japanese Style Rice Wine - Essential for Teriyaki Sauce - Adds Authentic Umami Flavour to Stir-Fries Soups Marinades & Glazes - Vegan & Gluten Free**Yutaka**£4.50**4.7★**▲ 88%**](https://www.amazon.co.uk/dp/B0CBVQNVG8) [**Hakutsuru Sayuri Nigori Sake 720ml**Sushi Sushi**£16.51**4.4★**▲ 82%**](https://www.amazon.co.uk/dp/B01KW9PSJ6) [**Hinode Ryourishu Junryou - Cooking Sake 400ml**MONRIKON**£6.29**4.6★**▲ 71%**](https://www.amazon.co.uk/dp/B08DYF9VNR)
**~~View all trending →~~**
## **What buyers say about sake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Really premium taste”*
**Value For Money**14%
*“And affordable”*
**Alcohol Flavor**11%
*“Also such a beautiful bottle - highly highly recommend”*
**Quality-Overall**11%
*“High quality & incredibly versatile for cocktails”*
**Flavor**10%
*“Incredible flavour”*
**Gifting Purpose**8%
*“Purchased for a gift - and was loved”*
**Freshness**7%
*“Fresh & clean drinking”*
**Weight Light**3%
*“It is very lightweight”*
**Sweetness**1%
*“A very sweet and fruity sake that's incredibly smooth and morish”*
**Nutritional Content**1%
*“Great paired with food”*
### **What buyers complain about **
**Taste-Overall**23%
*“Doesn't taste good”*
**Size-Overall**16%
*“The cups are much smaller than expected”*
**Quality-Overall**11%
*“The porcelain is not great quality”*
**Durability**11%
*“may break easily”*
**Value For Money**9%
*“Expensive for how much you get”*
**Flavor**5%
*“yeah faint flavour”*
**Bitter**5%
*“Not bad sake a little bitter for my taste”*
**Alcohol Content**5%
*“Wouldn't recommend as alcohol”*
**Display-Overall**3%
*“not something I would leave out on display when not in use”*
**Material Quality**2%
*“I didnt find the material its made from. says premium white porcelain”*
### **Top return reasons **
**Quality-Overall**100%
## **Common questions**
- **Is sake profitable to sell on Amazon United Kingdom?**
- The niche generates £167K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the sake niche?**
- 16 brands and 15 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in sake?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Quality-Overall. The return rate is 0.3%.
- **When does demand for sake peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the sake niche?**
- Listings span £4.43–£34.43; the average listing price is £15.16 (sweet spot $15–$100). The average incumbent carries 222 reviews — the moat a new listing must climb.
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