---
title: "Rye Flour — £64K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rye-flour"
last_updated: "2026-07-31T13:19:03.420Z"
locale: en
meta:
description: "Niche score 40/100 · £64K/yr market · 57K searches/yr · £8.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £64K/yr market · 57K searches/yr · £8.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rye Flour — £64K/yr Amazon UK Niche (2026) - Flapen"
---
# **rye flour**
**Skip it**
Soft demand (-31.5% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 9Conversion 96Competition 42Returns 100Price range 22Avg price 23Brand share 13Review moat 90Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****197.09**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.21**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.94–£18.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£64K**
£64K/yr · 57K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-31.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, rye flour is a £64K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rye flour market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£49K–£66K**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#273**
- **Page quality**
- **0%**
- **Prime**
- **43%**
- **Sponsored**
- **78%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 97%
**Open market**
**2%**
- Wholefood Earth37% - Doves Farm35% - MATTHEWS COTSWOLD FLOUR12% - Buy Whole Foods Online9% - Marriage's3% - W & H Marriage3% - Open — no brand owns it (2 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 26 weeks — -31.5% search growth over the last 90 days.
2K1KJan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/rye-flour/trend)
## **Top rye flour search terms**
- **rye flour**41K/yr-29.8%9.6% conv. - **rye flour for bread making**5K/yr-50.6%12.2% conv. - **dark rye flour**4K/yr-25.2%11.6% conv. - **rye bread flour**3K/yr-20.5%8.1% conv. - **organic rye flour**4K/yr-33.3%11.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/rye-flour/search-terms)
## **Top rye flour products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£10K20%£13K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Doves Farm | Rye Flour Wholegrain Organic | 2 X 1Kg**Doves Farm**£6.91**4.6★328 rev](https://www.amazon.co.uk/dp/B01EE2QVQG) [2**100% Wholemeal Rye Flour (Stoneground) 1kg High Fibre**Wholefood Earth**£5.26**4.5★613 rev](https://www.amazon.co.uk/dp/B08GDFPRXL) [3**Matthews Cotswold Stoneground Wholegrain Dark Rye Flour - 1.5kg Bag (Single Bag)**MATTHEWS COTSWOLD FLOUR**£7.44**4.7★112 rev](https://www.amazon.co.uk/dp/B07NGNF7HW) [4**100percent Wholemeal Rye Flour Stoneground 500g - High Fibre - Made in UK**Wholefood Earth**£3.61**4.5★613 rev](https://www.amazon.co.uk/dp/B08GDH9R31) [5**Doves Farm Rye Flour Wholegrain Organic - 2 X 1Kg**Doves Farm**£7.32**4.7★136 rev](https://www.amazon.co.uk/dp/B017J01PNY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Matthews Cotswold Organic Stoneground Wholegrain Dark Rye Flour - 1.5kg Bag (Single Bag)**MATTHEWS COTSWOLD FLOUR**£6.08**9 rev2y ago](https://www.amazon.co.uk/dp/B0CNPXKLSH) [**Maven Wholefoods Stoneground Rye Flour 1kg | Wholegrain Rye Baking Flour | High Fibre Flour | Vegan & GMO Free | Ideal for Bread Sourdough & Baking Recipes**Maven wholefoods**£7.84**3 rev2y ago](https://www.amazon.co.uk/dp/B0CK5PLFXM) [**Allinson Very Strong Wholemeal Bread Flour 1kg**Allinson's**£1.94**167 rev3y ago](https://www.amazon.co.uk/dp/B00N1UBF0K) [**Organic Dark Wholemeal Rye Flour 5kg (BWFO)**Buy Whole Foods Online**£10.69**34 rev3y ago](https://www.amazon.co.uk/dp/B0BH4GGX2K) [**Organic Dark Wholemeal Rye Flour 2.5kg (BWFO)**Buy Whole Foods Online**£5.79**19 rev3y ago](https://www.amazon.co.uk/dp/B0BH4FF4H4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Doves Farm | Rye Flour Wholegrain Organic | 6 X 1Kg**Doves Farm**£14.17**0.0★**▲ 113%**](https://www.amazon.co.uk/dp/B017RN7BPY) [**100% Wholemeal Rye Flour (Stoneground) 1kg High Fibre**Wholefood Earth**£5.26**4.5★**▲ 94%**](https://www.amazon.co.uk/dp/B08GDFPRXL) [**Organic Dark Wholemeal Rye Flour 2.5kg (BWFO)**Buy Whole Foods Online**£5.79**4.2★**▲ 80%**](https://www.amazon.co.uk/dp/B0BH4FF4H4) [**Doves Farm Rye Flour Wholegrain Organic - 2 X 1Kg**Doves Farm**£7.32**4.7★**▲ 67%**](https://www.amazon.co.uk/dp/B017J01PNY) [**Maven Wholefoods Stoneground Rye Flour 1kg | Wholegrain Rye Baking Flour | High Fibre Flour | Vegan & GMO Free | Ideal for Bread Sourdough & Baking Recipes**Maven wholefoods**£7.84**5.0★**▲ 52%**](https://www.amazon.co.uk/dp/B0CK5PLFXM)
**~~View all trending →~~**
## **What buyers say about rye flour**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**30%
*“Baking”*
**Quality-Overall**21%
*“Good quality flour”*
**Advertised Vs Actual Product**13%
*“As described”*
**Taste-Overall**13%
*“a customer said it added a lovely taste to the chocolate cake”*
**Sour**7%
*“Great flour for sourdough starter”*
**Flavor**5%
*“Nice flavour”*
**Cooking Instructions**4%
*“Makes a nice loaf”*
**Freshness**4%
*“Arrived promptly, fresh and ready to use”*
**Blend/Ratio**2%
*“Delicious mixed with a 50% mix of wholemeal”*
**Crispiness**2%
*“Good quality flour”*
### **What buyers complain about **
**Value For Money**50%
*“ridiculously overpriced”*
**Cooking Instructions**50%
*“Having difficulty with recipe”*
## **Common questions**
- **Is rye flour profitable to sell on Amazon United Kingdom?**
- The niche generates £64K/yr across 23 tracked products. 90-day search growth is -31.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the rye flour niche?**
- 8 brands and 38 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in rye flour?**
- Top complaints mined from reviews: Value For Money, Cooking Instructions. The return rate is 0.0%.
- **What does it cost to enter the rye flour niche?**
- Listings span £1.94–£18.61; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)