---
title: "Products — running - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/running/products"
last_updated: "2026-07-31T07:18:22.691Z"
locale: en
meta:
  description: "Niche score 63/100 · £2.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £2.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — running - Flapen"
---

# **running**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 14Conversion 73Competition 81Returns 98Price range 70Avg price 69Brand share 43Review moat 24Quality gap 45

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£2.4M**

£2.4M/yr · 2.5M searches

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£4.33–£39.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£14.27**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,034.25**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-21.9%**

90-day search growth — must beat 0% to launch