---
title: "Reviews — rum - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rum/reviews"
last_updated: "2026-07-31T08:42:06.154Z"
locale: en
meta:
  description: "Niche score 65/100 · £4.3M/yr market · 3.5M searches/yr · £18.58 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · £4.3M/yr market · 3.5M searches/yr · £18.58 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — rum - Flapen"
---

# **rum**

**Launch it**

A $4.3M/yr market growing +11.2% this quarter with returns at 0.3% — clears our launch bar.

Market size 97Growth 39Conversion 72Competition 67Returns 98Price range 78Avg price 84Brand share 65Review moat 27Quality gap 17

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£4.3M**

£4.3M/yr · 3.5M searches

**Avg price**

**Great****£18.58**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£9.86–£33.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+11.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,771.32**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality