---
title: "Rum Liqueur — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rum-liqueur"
last_updated: "2026-07-31T13:21:10.685Z"
locale: en
meta:
description: "Niche score 31/100 · £30K/yr market · 30K searches/yr · £14.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £30K/yr market · 30K searches/yr · £14.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rum Liqueur — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **rum liqueur**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 20Conversion 75Competition 0Returns 98Price range 26Avg price 67Brand share 0Review moat 64Quality gap 17
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.00**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****922.67**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£8.33–£17.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£30K**
£30K/yr · 30K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rum liqueur is a £30K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rum liqueur market data**
- **Units sold / yr**
- **2K–2K**
- avg 250–500/product
- **Revenue / yr**
- **£21K–£28K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- RumChata84% - Bumbu10% - PALM BEACH7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/rum-liqueur/trend)
## **Top rum liqueur search terms**
- **rum chata**11K/yr-1.5%7.4% conv. - **rum liqueur**10K/yr-22.4%1.7% conv. - **flavored rum**3K/yr+10.0%0.1% conv. - **rumchata**5K/yr-20.8%7.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/rum-liqueur/search-terms)
## **Top rum liqueur products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%£7K50%£15K75%£22K100%£30K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rum Chata 70cl**RumChata**£17.29**4.8★936 rev](https://www.amazon.co.uk/dp/B01A11E292) [2**Bumbu Cream Rum Liqueur 70 cl**Bumbu**£16.39**4.7★815 rev](https://www.amazon.co.uk/dp/B0933NS8FK) [3**Palm Beach Banana & Butterscotch Rum Liqueur 50cl 20% abv**PALM BEACH**£8.33**4.7★1,017 rev](https://www.amazon.co.uk/dp/B08G5VX2K6)
### **Newest**
by launch date
[**Bumbu Cream Rum Liqueur 70 cl**Bumbu**£16.39**815 rev5y ago](https://www.amazon.co.uk/dp/B0933NS8FK) [**Palm Beach Banana & Butterscotch Rum Liqueur 50cl 20% abv**PALM BEACH**£8.33**1,017 rev5y ago](https://www.amazon.co.uk/dp/B08G5VX2K6) [**Rum Chata 70cl**RumChata**£17.29**936 rev10y ago](https://www.amazon.co.uk/dp/B01A11E292)
### **Trending**
90-day click momentum
[**Palm Beach Banana & Butterscotch Rum Liqueur 50cl 20% abv**PALM BEACH**£8.33**4.7★**▲ 21%**](https://www.amazon.co.uk/dp/B08G5VX2K6) [**Rum Chata 70cl**RumChata**£17.29**4.8★**— 0%**](https://www.amazon.co.uk/dp/B01A11E292) [**Bumbu Cream Rum Liqueur 70 cl**Bumbu**£16.39**4.7★**▼ 10%**](https://www.amazon.co.uk/dp/B0933NS8FK)
## **What buyers say about rum liqueur**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**32%
*“Great additional to cocktails and coffee”*
**Taste-Overall**22%
*“comment that it was good quality rum with smooth taste”*
**Flavor**18%
*“LOVELY FLAVOUR”*
**Value For Money**8%
*“It's as good value for money as any”*
**Gifting Purpose**6%
*“Makes a great gift”*
**Design-Overall**6%
*“I like the bottle design too”*
**Quality-Overall**4%
*“very good price and perfect quality”*
### **What buyers complain about **
**Value For Money**33%
*“Too expensive”*
**Ease Of Use**11%
*“Only downside not easy to get the stopper out”*
**Ingredients-Overall**8%
*“Only think which annoys me is It contains soy”*
## **Common questions**
- **Is rum liqueur profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 3 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (31/100).
- **How competitive is the rum liqueur niche?**
- 3 brands and 19 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rum liqueur?**
- Top complaints mined from reviews: Value For Money, Ease Of Use, Ingredients-Overall. The return rate is 0.3%.
- **When does demand for rum liqueur peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.9× the quietest.
- **What does it cost to enter the rum liqueur niche?**
- Listings span £8.33–£17.29; the average listing price is £14.00 (sweet spot $15–$100). The average incumbent carries 923 reviews — the moat a new listing must climb.
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