---
title: "Trend — rum gift set - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rum-gift-set/trend"
last_updated: "2026-07-31T14:10:23.550Z"
locale: en
meta:
  description: "Niche score 55/100 · £344K/yr market · 412K searches/yr · £23.08 avg price. Soft demand (-1.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £344K/yr market · 412K searches/yr · £23.08 avg price. Soft demand (-1.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — rum gift set - Flapen"
---

# **rum gift set**

**Worth a look**

Shows low returns (0.5%), but soft demand (-1.2% this quarter) keeps it on the watch list.

Market size 53Growth 24Conversion 45Competition 69Returns 98Price range 84Avg price 95Brand share 50Review moat 47Quality gap 24

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£23.08**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£9.41–£51.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£344K**

£344K/yr · 412K searches

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,767**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-1.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality