---
title: "Search terms — rub - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rub/search-terms"
last_updated: "2026-07-31T16:50:14.059Z"
locale: en
meta:
  description: "Niche score 54/100 · £84K/yr market · 208K searches/yr. Pricing outside the sweet spot ($5.24 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £84K/yr market · 208K searches/yr. Pricing outside the sweet spot ($5.24 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — rub - Flapen"
---

# **rub**

**Worth a look**

Shows low returns (0.0%), but pricing outside the sweet spot ($5.24 avg) keeps it on the watch list.

Market size 21Growth 29Conversion 78Competition 88Returns 100Price range 44Avg price 15Brand share 52Review moat 79Quality gap 37

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Review moat**

**Great****426.41**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£0.63–£26.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+3.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£84K**

£84K/yr · 208K searches

**Avg price**

**Bad****£5.24**

avg listing price — sweet spot $15–$100