---
title: "Rub — £84K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rub"
last_updated: "2026-07-31T15:55:34.083Z"
locale: en
meta:
description: "Niche score 54/100 · £84K/yr market · 208K searches/yr. Pricing outside the sweet spot ($5.24 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £84K/yr market · 208K searches/yr. Pricing outside the sweet spot ($5.24 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rub — £84K/yr Amazon UK Niche (2026) - Flapen"
---
# **rub**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($5.24 avg) keeps it on the watch list.
Market size 21Growth 29Conversion 78Competition 88Returns 100Price range 44Avg price 15Brand share 52Review moat 79Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Review moat**
**Great****426.41**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£0.63–£26.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£84K**
£84K/yr · 208K searches
**Avg price**
**Bad****£5.24**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rub is a £84K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rub market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **£79K–£105K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#259**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **42%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**119**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 62%
**Open market**
**22%**
- Schwartz36% - Just Spices17% - Angus & Oink11% - Dunn's River5% - Morrisons5% - Cape Herb & Spice5%
## **Demand**
Weekly Amazon search volume, last 42 weeks — +3.3% search growth over the last 90 days.
5K4KOct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/rub/trend)
## **Top rub search terms**
- **chicken seasoning**100K/yr+0.8%9.6% conv. - **rub**59K/yr+8.9%1.3% conv. - **just spices**21K/yr+10.0%2.0% conv. - **just spices uk**9K/yr+51.4%1.9% conv. - **air fryer seasoning**9K/yr-34.9%3.3% conv. - **american seasoning**6K/yr-24.6%1.1% conv. - **chicken spice**4K/yr+3.3%10.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/rub/search-terms)
## **Top rub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£5K9%£8K12%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwartz Chicken Seasoning Artificial Colours and Flavours Free 720g**Schwartz**£7.20**4.4★789 rev](https://www.amazon.co.uk/dp/B004ITBXDC) [2**Schwartz Chicken Seasoning Paprika and Onion 50g**Schwartz**£2.01**4.6★327 rev](https://www.amazon.co.uk/dp/B014G3F3PI) [3**Just Spices Sandwich Seasoning 50g I Makes All Types of Sandwiches Taste Extra Special**Just Spices**£4.85**4.5★78 rev](https://www.amazon.co.uk/dp/B0B25C6GX8) [4**Morrisons Chicken Seasoning 50 g**Morrisons**£1.19**4.5★264 rev](https://www.amazon.co.uk/dp/B079VRD8XK) [5**Angus & Oink | Winner Winner Chicken Dinner Rub | MVP of Poultry Seasoning | Perfect for Roast Chicken & Wings | Gluten-Free | 220g**Angus & Oink**£9.69**4.6★96 rev](https://www.amazon.co.uk/dp/B0DKFLRS4W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwartz Air-Fry Bangin Chicken Seasoning 120g**Schwartz**£2.22**3 rev9mo ago](https://www.amazon.co.uk/dp/B0FWKFDW1R) [**Angus & Oink | Australian Chicken Salt Cluckin Good | Savoury Umami BBQ Salt | Perfect for Chips Chicken Popcorn & Roast Potatoes | Vegan Friendly | Aussie-Inspired Flavour | 250g**Angus & Oink**£9.34**34 rev9mo ago](https://www.amazon.co.uk/dp/B0FV8SNZHS) [**Schwartz Air Fryer Charred Turkish BBQ Seasoning Drum 115g**Schwartz**£2.25**15 rev1y ago](https://www.amazon.co.uk/dp/B0F1V97MTX) [**Schwartz Air Fryer Sweet & Sticky Chinese BBQ Seasoning Drum 125g**Schwartz**£2.32**39 rev1y ago](https://www.amazon.co.uk/dp/B0F1VDB686) [**Angus & Oink | Winner Winner Chicken Dinner Rub | MVP of Poultry Seasoning | Perfect for Roast Chicken & Wings | Gluten-Free | 220g**Angus & Oink**£9.69**96 rev1y ago](https://www.amazon.co.uk/dp/B0DKFLRS4W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Angus & Oink | Australian Chicken Salt Cluckin Good | Savoury Umami BBQ Salt | Perfect for Chips Chicken Popcorn & Roast Potatoes | Vegan Friendly | Aussie-Inspired Flavour | 250g**Angus & Oink**£9.34**4.6★**▲ 290%**](https://www.amazon.co.uk/dp/B0FV8SNZHS) [**Just Spices Soup & Stew Allrounder 50g I Takes hearty home-cooked meals to a whole new level**Just Spices**£3.99**3.6★**▲ 147%**](https://www.amazon.co.uk/dp/B0DGQP4FHR) [**Just Spices Chips Seasoning 85g I Cheer up your chips for a taste of bliss**Just Spices**£4.55**4.2★**▲ 123%**](https://www.amazon.co.uk/dp/B0B25B3H15) [**Schwartz Air-Fry Bangin Chicken Seasoning 120g**Schwartz**£2.22**5.0★**▲ 94%**](https://www.amazon.co.uk/dp/B0FWKFDW1R) [**Just Spices Sandwich Seasoning 50g I Makes All Types of Sandwiches Taste Extra Special**Just Spices**£4.85**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B0B25C6GX8)
**~~View all trending →~~**
## **What buyers say about rub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Absolutely delicious”*
**Flavor**20%
*“Fantastic flavour”*
**Value For Money**8%
*“Good value for money”*
**Spiciness**7%
*“Nice spice”*
**Quality-Overall**6%
*“Pretty good on all sorts”*
**Salt Content**3%
*“A versatile salt with a burst of flavour”*
**Cooking Instructions**3%
*“everyone loves my cooking”*
**Ease Of Use**2%
*“Easy to use”*
**Smell**2%
*“During cooking, it releases a familiar roasted garlic aroma and forms a light crust without excessive burning, provided the heat is kept moderate”*
**Advertised Vs Actual Product**2%
*“Does the job”*
### **What buyers complain about **
**Salt Content**26%
*“Incredibly salty”*
**Taste-Overall**8%
*“Bland”*
**Flavor**8%
*“Don't particularly like the flavour”*
**Value For Money**6%
*“a little expensive”*
**Spiciness**6%
*“Really spiced up bland pizzas etc”*
**Sweetness**4%
*“the sugar kicks in and ruins it”*
**Smell**3%
*“Thats all you can smell and taste and its disgusting”*
**Ease Of Use**3%
*“Could not use”*
**Size-Overall**3%
*“Bigger than I expected”*
**Natural Resource Wastage**2%
*“shame and a waste”*
## **Common questions**
- **Is rub profitable to sell on Amazon United Kingdom?**
- The niche generates £84K/yr across 64 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the rub niche?**
- 21 brands and 119 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in rub?**
- Top complaints mined from reviews: Salt Content, Taste-Overall, Flavor. The return rate is 0.0%.
- **What does it cost to enter the rub niche?**
- Listings span £0.63–£26.33; the average listing price is £5.24 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.
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