[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-royal-icing":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":182,"baselines":220,"demand":225,"seasonality":536,"brandShare":549,"products":563,"feedback":638,"searchTerms":679,"related":699,"lastUpdated":166},"ccf22ffb-18ed-4ef9-be8c-41a6d7268eb7","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":151,"amazonNicheId":138,"title":162,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":168,"sellerCount":169,"signals":170,"avgBsr":172,"pageQuality":161,"unitsSoldMin":173,"unitsSoldAvgMin":174,"unitsSoldAvgMax":175,"revenueMin":176,"revenueMax":177,"avgBrandAgeMonths":178,"avgSellerAgeDays":179,"top20ClickShare":151,"top20BrandShare":151,"primePct":180,"oosRate":181},64811,86313,1.9536,0.0349,0.076,0.8893,1,4.49,675,9.88,2.23,27.64,8,8000,0.125,0.0008,0,"royal icing","royal-icing","\u002Fresearch\u002Fuk\u002Fgrocery\u002Froyal-icing","Baking Supplies","2026-07-24T02:25:06.784092+00:00",4,7,9,[171],"low_review_barrier",118,6000,250,500,59280,79040,70,190,0.75,0.0721,{"score":183,"verdict":184,"components":185},38,"skip",[186,191,194,198,200,202,205,210,213,216],{"key":187,"score":188,"weight":189,"raw":190},"marketSize",16,0.15,64810.71,{"key":192,"score":193,"weight":189,"raw":148},"growth",29,{"key":195,"score":196,"weight":197,"raw":149},"conversion",77,0.1,{"key":199,"score":169,"weight":189,"raw":150},"competition",{"key":201,"score":161,"weight":197,"raw":151},"brandShare",{"key":203,"score":204,"weight":197,"raw":152},"qualityGap",43,{"key":206,"score":207,"weight":208,"raw":209},"reviewMoat",71,0.05,674.5,{"key":211,"score":212,"weight":197,"raw":160},"returns",100,{"key":214,"score":215,"weight":208,"raw":154},"avgPrice",32,{"key":217,"score":218,"weight":208,"raw":219},"priceRange",50,0.49744195198740654,{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.36,12.12,0.0064,27606,{"points":226,"droppedPartialWeek":535},[227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,384,387,390,393,396,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,452,455,457,460,463,466,469,472,475,478,481,484,487,490,493,496,499,502,505,508,511,514,517,520,523,526,529,532],{"week":228,"volume":229},"2024-07-28",521,{"week":231,"volume":232},"2024-08-04",466,{"week":234,"volume":235},"2024-08-11",507,{"week":237,"volume":238},"2024-08-18",506,{"week":240,"volume":241},"2024-08-25",479,{"week":243,"volume":244},"2024-09-01",475,{"week":246,"volume":247},"2024-09-08",485,{"week":249,"volume":250},"2024-09-15",582,{"week":252,"volume":253},"2024-09-22",728,{"week":255,"volume":256},"2024-09-29",778,{"week":258,"volume":259},"2024-10-06",933,{"week":261,"volume":262},"2024-10-13",1043,{"week":264,"volume":265},"2024-10-20",1154,{"week":267,"volume":268},"2024-10-27",1330,{"week":270,"volume":271},"2024-11-03",1455,{"week":273,"volume":274},"2024-11-10",1567,{"week":276,"volume":277},"2024-11-17",2151,{"week":279,"volume":280},"2024-11-24",2499,{"week":282,"volume":283},"2024-12-01",3303,{"week":285,"volume":286},"2024-12-08",4230,{"week":288,"volume":289},"2024-12-15",6038,{"week":291,"volume":292},"2024-12-22",7079,{"week":294,"volume":295},"2024-12-29",1805,{"week":297,"volume":298},"2025-01-05",508,{"week":300,"volume":301},"2025-01-12",600,{"week":303,"volume":304},"2025-01-19",491,{"week":306,"volume":307},"2025-01-26",495,{"week":309,"volume":310},"2025-02-02",490,{"week":312,"volume":313},"2025-02-09",563,{"week":315,"volume":316},"2025-02-16",641,{"week":318,"volume":319},"2025-02-23",402,{"week":321,"volume":322},"2025-03-02",416,{"week":324,"volume":325},"2025-03-09",410,{"week":327,"volume":328},"2025-03-16",360,{"week":330,"volume":304},"2025-03-23",{"week":332,"volume":333},"2025-03-30",510,{"week":335,"volume":336},"2025-04-06",391,{"week":338,"volume":339},"2025-04-13",405,{"week":341,"volume":342},"2025-04-20",585,{"week":344,"volume":345},"2025-04-27",408,{"week":347,"volume":348},"2025-05-04",439,{"week":350,"volume":351},"2025-05-11",464,{"week":353,"volume":354},"2025-05-18",454,{"week":356,"volume":357},"2025-05-25",427,{"week":359,"volume":360},"2025-06-01",437,{"week":362,"volume":363},"2025-06-08",468,{"week":365,"volume":366},"2025-06-15",385,{"week":368,"volume":369},"2025-06-22",587,{"week":371,"volume":372},"2025-06-29",576,{"week":374,"volume":375},"2025-07-06",480,{"week":377,"volume":378},"2025-07-13",699,{"week":380,"volume":381},"2025-07-20",572,{"week":383,"volume":363},"2025-07-27",{"week":385,"volume":386},"2025-08-03",366,{"week":388,"volume":389},"2025-08-10",527,{"week":391,"volume":392},"2025-08-17",658,{"week":394,"volume":395},"2025-08-24",574,{"week":397,"volume":304},"2025-08-31",{"week":399,"volume":400},"2025-09-07",545,{"week":402,"volume":403},"2025-09-14",499,{"week":405,"volume":406},"2025-09-21",670,{"week":408,"volume":409},"2025-09-28",714,{"week":411,"volume":412},"2025-10-05",911,{"week":414,"volume":415},"2025-10-12",1082,{"week":417,"volume":418},"2025-10-19",1272,{"week":420,"volume":421},"2025-10-26",1304,{"week":423,"volume":424},"2025-11-02",1645,{"week":426,"volume":427},"2025-11-09",1700,{"week":429,"volume":430},"2025-11-16",2293,{"week":432,"volume":433},"2025-11-23",3231,{"week":435,"volume":436},"2025-11-30",4287,{"week":438,"volume":439},"2025-12-07",5420,{"week":441,"volume":442},"2025-12-14",6202,{"week":444,"volume":445},"2025-12-21",13973,{"week":447,"volume":448},"2025-12-28",5386,{"week":450,"volume":451},"2026-01-04",715,{"week":453,"volume":454},"2026-01-11",577,{"week":456,"volume":93},"2026-01-18",{"week":458,"volume":459},"2026-01-25",567,{"week":461,"volume":462},"2026-02-01",914,{"week":464,"volume":465},"2026-02-08",1079,{"week":467,"volume":468},"2026-02-15",1075,{"week":470,"volume":471},"2026-02-22",958,{"week":473,"volume":474},"2026-03-01",867,{"week":476,"volume":477},"2026-03-08",993,{"week":479,"volume":480},"2026-03-15",1130,{"week":482,"volume":483},"2026-03-22",1107,{"week":485,"volume":486},"2026-03-29",970,{"week":488,"volume":489},"2026-04-05",1103,{"week":491,"volume":492},"2026-04-12",653,{"week":494,"volume":495},"2026-04-19",844,{"week":497,"volume":498},"2026-04-26",706,{"week":500,"volume":501},"2026-05-03",657,{"week":503,"volume":504},"2026-05-10",897,{"week":506,"volume":507},"2026-05-17",849,{"week":509,"volume":510},"2026-05-24",902,{"week":512,"volume":513},"2026-05-31",904,{"week":515,"volume":516},"2026-06-07",967,{"week":518,"volume":519},"2026-06-14",931,{"week":521,"volume":522},"2026-06-21",1151,{"week":524,"volume":525},"2026-06-28",1405,{"week":527,"volume":528},"2026-07-05",1143,{"week":530,"volume":531},"2026-07-12",1334,{"week":533,"volume":534},"2026-07-19",1197,false,[537,538,539,540,541,542,543,544,545,546,547,548],0.4397541980120691,0.5864027881136761,0.5558661646490175,0.48803041578555695,0.5102634446499345,0.588084367127832,0.6143723428554587,0.3894451853543801,0.4662443889376007,0.8648531156286151,1.7733634281943658,4.549714237996645,{"top":550,"otherBrandCount":161,"otherClickShare":161},[551,554,557,560],{"brand":552,"clickShare":553},"Renshaw",0.4076,{"brand":555,"clickShare":556},"Squires Kitchen",0.2863,{"brand":558,"clickShare":559},"FunCakes",0.2374,{"brand":561,"clickShare":562},"PME",0.0687,[564,573,584,594,603,611,619,629],{"asin":565,"title":566,"brand":552,"imageUrl":567,"price":155,"rating":568,"reviews":569,"clickShare90":553,"clickShare360":570,"launchDate":571,"amazonUrl":572},"B01IP7SAOC","Renshaw White Royal Icing Soft Icing for Cakes 400 g (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41FIgVI-9JL.jpg",4.2,155,0.4476,"2020-05-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01IP7SAOC",{"asin":574,"title":575,"brand":555,"imageUrl":576,"price":577,"rating":578,"reviews":579,"clickShare90":580,"clickShare360":581,"launchDate":582,"amazonUrl":583},"B008D4K9CE","Squires Kitchen Royal Icing Instant Mix - 500g - White","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Oo72EdPhL.jpg",7.22,4.6,922,0.1603,0.1814,"2013-04-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB008D4K9CE",{"asin":585,"title":586,"brand":558,"imageUrl":587,"price":588,"rating":578,"reviews":589,"clickShare90":590,"clickShare360":591,"launchDate":592,"amazonUrl":593},"B08YGGRL5T","FunCakes Mix for Royal Icing Easy to Use for Cake and Cookie Decorating Beautiful Glaze Only Add Water Halal 900 g.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F311fRpO4u4L.jpg",6.89,1233,0.1523,0.1164,"2021-03-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08YGGRL5T",{"asin":595,"title":596,"brand":555,"imageUrl":597,"price":598,"rating":578,"reviews":579,"clickShare90":599,"clickShare360":600,"launchDate":601,"amazonUrl":602},"B00CJKUR5M","Squires Kitchen Professional White Royal Icing 2 kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414lhPlx81S.jpg",16.86,0.1004,0.0867,"2013-01-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00CJKUR5M",{"asin":604,"title":605,"brand":561,"imageUrl":606,"price":607,"rating":568,"reviews":168,"clickShare90":562,"clickShare360":608,"launchDate":609,"amazonUrl":610},"B0FJMS6H5D","PME Glossy Royal Icing Mix (450g) No-fuss Frosting for Quick & Easy Cookie Decorating","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41L8OhW3hcL.jpg",4.75,0.0338,"2025-07-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FJMS6H5D",{"asin":612,"title":613,"brand":558,"imageUrl":614,"price":615,"rating":578,"reviews":589,"clickShare90":616,"clickShare360":617,"launchDate":592,"amazonUrl":618},"B08YGGV5BS","FunCakes Mix for Royal Icing Easy to Use for Cake and Cookie Decorating Beautiful Glaze Only Add Water Halal 450 g.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413PVSA5Y9L.jpg",6.05,0.058,0.0915,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08YGGV5BS",{"asin":620,"title":621,"brand":558,"imageUrl":622,"price":156,"rating":623,"reviews":624,"clickShare90":625,"clickShare360":626,"launchDate":627,"amazonUrl":628},"B0FWCFCVZL","FunCakes Mix for Royal Icing Easy to Use for Cake and Cookie Decorating Beautiful Glaze Only Add Water Halal 4 kg.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41aL4y7LP-L.jpg",4.5,2,0.0271,0.0086,"2025-11-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FWCFCVZL",{"asin":630,"title":631,"brand":555,"imageUrl":632,"price":633,"rating":578,"reviews":579,"clickShare90":634,"clickShare360":635,"launchDate":636,"amazonUrl":637},"B00SRLS58S","Squires Kitchen Professional Royal Icing Tuxedo Black 500g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41EL6VdIj+L.jpg",7.4,0.0256,0.034,"2015-01-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00SRLS58S",{"love":639,"hate":662,"returnReasons":678},[640,645,649,654,658],{"topic":641,"percentOfMentions":642,"verbatims":643},"Ease Of Use",0.3333,[644],"Easy to use",{"topic":646,"percentOfMentions":642,"verbatims":647},"Baking",[648],"Royal Icing, Lovely to have a Christmas cake with Royal Icing this year",{"topic":650,"percentOfMentions":651,"verbatims":652},"Taste-Overall",0.11109999999999999,[653],"lovely taste",{"topic":655,"percentOfMentions":651,"verbatims":656},"Quality-Overall",[657],"Good value and quality",{"topic":659,"percentOfMentions":651,"verbatims":660},"Value For Money",[661],"Great value",[663,669,674],{"topic":650,"percentOfMentions":664,"verbatims":665},0.5,[666,667,668],"tasted awful, it had a horrible synthetic, chemical taste","Horrible taste","I gave up after icing two and tasting",{"topic":670,"percentOfMentions":671,"verbatims":672},"Moist\u002FDry",0.25,[673],"doesnt dry with a great finish",{"topic":675,"percentOfMentions":671,"verbatims":676},"Texture\u002FConsistency-Overall",[677],"it has a slightly grainy texture",[],[680,685,689,694],{"term":681,"volume":682,"growthQoq":683,"conversionRate":684},"royal icing sugar",33439,0.3059,0.0316,{"term":162,"volume":686,"growthQoq":687,"conversionRate":688},39167,-0.1569,0.0776,{"term":690,"volume":691,"growthQoq":692,"conversionRate":693},"royal icing ready made",8786,-0.2142,0.0846,{"term":695,"volume":696,"growthQoq":697,"conversionRate":698},"royal icing mix",4921,0.0224,0.0945,[700,707,712,718,723,728],{"title":701,"href":702,"score":703,"verdict":704,"marketSize":705,"growth90":706},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":708,"href":709,"score":703,"verdict":704,"marketSize":710,"growth90":711},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":713,"href":714,"score":703,"verdict":715,"marketSize":716,"growth90":717},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":719,"href":720,"score":703,"verdict":715,"marketSize":721,"growth90":722},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":724,"href":725,"score":178,"verdict":715,"marketSize":726,"growth90":727},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",513756.37,0.324,{"title":729,"href":730,"score":178,"verdict":715,"marketSize":731,"growth90":732},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]