---
title: "Rosemary — £87K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rosemary"
last_updated: "2026-07-31T16:49:59.053Z"
locale: en
meta:
description: "Niche score 42/100 · £87K/yr market · 122K searches/yr · £4.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £87K/yr market · 122K searches/yr · £4.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rosemary — £87K/yr Amazon UK Niche (2026) - Flapen"
---
# **rosemary**
**Skip it**
Prices mostly outside the sweet spot ($0.80–$11.44) — this niche doesn't clear our bar today.
Market size 22Growth 10Conversion 96Competition 31Returns 100Price range 0Avg price 14Brand share 43Review moat 77Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****461.28**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£87K**
£87K/yr · 122K searches
**Avg price**
**Bad****£4.98**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-30.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£0.80–£11.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rosemary is a £87K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rosemary market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£75K–£100K**
- units × avg price
- **Conversion rate**
- **14.3%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **50%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**17%**
- Morrisons42% - The Worldwide Mint13% - Old India12% - HESTIA6% - JustIngredients6% - Schwartz4% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -30.3% search growth over the last 90 days.
6K4KHoliday '24Spike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/rosemary/trend)
## **Top rosemary search terms**
- **rosemary**105K/yr-27.9%12.9% conv. - **fresh rosemary**10K/yr-50.7%7.6% conv. - **rosemar**3K/yr-44.4%0.2% conv. - **rosmary**2K/yr-29.5%8.1% conv. - **rosemary fresh**2K/yr-25.1%5.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/rosemary/search-terms)
## **Top rosemary products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£17K30%£26K40%£35K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MORRISONS FRESH ROSEMARY 20G**Morrisons**£0.80**4.6★471 rev](https://www.amazon.co.uk/dp/B08534Y5QF) [2**Morrisons Rosemary 20g**Morrisons**£1.12**4.6★411 rev](https://www.amazon.co.uk/dp/B01B1NQZL2) [3**Rosemary ( 100g/3.52oz) | Dried Rosemary | Non GMO | Vegan | 100% Natural | Premuim Quality | Authentic**The Worldwide Mint**£4.70**4.5★257 rev](https://www.amazon.co.uk/dp/B0CLKM692K) [4**Old India Rosemary Dried 500g**Old India**£5.69**4.6★527 rev](https://www.amazon.co.uk/dp/B08LVGNYH7) [5**Hestia Herbs Greek Dried Rosemary 45 g**HESTIA**£1.91**4.5★1,501 rev](https://www.amazon.co.uk/dp/B0FG3H71YY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hestia Herbs Greek Dried Rosemary 45 g**HESTIA**£1.91**1,501 rev1y ago](https://www.amazon.co.uk/dp/B0FG3H71YY) [**Apsogo Rosemary - Dried Organic Rosemary produced in Greece - Aromatic Flavor Premium Quality Herb & Excellent Taste (100g)**APSOGO**£10.01**162 rev1y ago](https://www.amazon.co.uk/dp/B0DP389VKL) [**Rosemary ( 100g/3.52oz) | Dried Rosemary | Non GMO | Vegan | 100% Natural | Premuim Quality | Authentic**The Worldwide Mint**£4.70**257 rev2y ago](https://www.amazon.co.uk/dp/B0CLKM692K) [**Organic Dried Rosemary 50g by Hatton Hill Organic | Aromatic Herb for Cooking Baking & Infusions**Hatton Hill**£4.09**64 rev3y ago](https://www.amazon.co.uk/dp/B0D1317CHM) [**Carbeth Plants Rosemary Bush in 14cm Pot - Hardy Fragrant Herb Plant**Carbeth Plants**£11.37**912 rev5y ago](https://www.amazon.co.uk/dp/B08XNQPV9J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bart Rosemary**BART**£2.31**4.5★**▲ 167%**](https://www.amazon.co.uk/dp/B00WUM1N20) [**Carbeth Plants Rosemary Herb Plant in 1.5L Pot - Fragrant Culinary Herb**Carbeth Plants**£11.44**4.3★**▲ 115%**](https://www.amazon.co.uk/dp/B07C19F4R8) [**Hestia Herbs Greek Dried Rosemary 45 g**HESTIA**£1.91**4.5★**▲ 114%**](https://www.amazon.co.uk/dp/B0FG3H71YY) [**Rosemary 500g**JustIngredients**£6.13**4.6★**▲ 100%**](https://www.amazon.co.uk/dp/B081P2F5SW) [**Old India Rosemary Dried 1 Kg**Old India**£8.41**4.6★**▲ 54%**](https://www.amazon.co.uk/dp/B00JEHBIQK)
**~~View all trending →~~**
## **What buyers say about rosemary**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Top notch, looks and tastes excellent, a pleasure to use”*
**Plant Growth**17%
*“Very healthy plant”*
**Value For Money**13%
*“This was the best deal that I found on Amazon”*
**Smell**10%
*“Smells fresh, easy to use, and works well for homemade hair oil and rinses”*
**Taste-Overall**8%
*“Gives most meat dishes a nice taste”*
**Size-Overall**8%
*“Perfect size”*
**Advertised Vs Actual Product**6%
*“As described”*
**Ease Of Use**3%
*“easy to use”*
**Vegan/Organic**3%
*“The Hatton Hill Organic Dried Rosemary 50g has truly impressed me”*
**Durability**2%
*“This is great should last me a while”*
### **What buyers complain about **
**Size-Overall**17%
*“First class, larger than I thought & they smell fantastic”*
**Value For Money**13%
*“Waste of money”*
**Plant Growth**12%
*“Hardly no seeds inside”*
**Flavor**10%
*“No flavor”*
**Quality-Overall**8%
*“However, the quality of this rosemary is not good”*
**Smell**5%
*“They actually smell like rosemary when you open the box”*
**Durability**5%
*“Died very quickly”*
**Cooking Instructions**4%
*“so many that it is impossible to manage to get them all out before cooking”*
**Advertised Vs Actual Product**3%
*“plant was not the same as advertised”*
**Dilute/Watery**2%
*“PALE & DUSTY”*
### **Top return reasons **
**Value For Money**20%
**Size-Overall**20%
**Plant Growth**20%
**Advertised Vs Actual Product**20%
**Water Resistance**20%
## **Common questions**
- **Is rosemary profitable to sell on Amazon United Kingdom?**
- The niche generates £87K/yr across 18 tracked products. 90-day search growth is -30.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the rosemary niche?**
- 13 brands and 48 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in rosemary?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Plant Growth. The return rate is 0.0%.
- **When does demand for rosemary peak?**
- Demand peaks in Oct–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the rosemary niche?**
- Listings span £0.80–£11.44; the average listing price is £4.98 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.
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