---
title: "Rose Wine — £518K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rose-wine"
last_updated: "2026-07-31T07:19:01.965Z"
locale: en
meta:
description: "Niche score 76/100 · £518K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 76/100 · £518K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rose Wine — £518K/yr Amazon UK Niche (2026) - Flapen"
---
# **rose wine**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 61Growth 50Conversion 85Competition 90Returns 99Price range 77Avg price 53Brand share 95Review moat 93Quality gap 68
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****149.97**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****£3.68–£53.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£518K**
£518K/yr · 438K searches
**Avg price**
**Good****£12.32**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+20.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, rose wine is a £518K/yr Amazon United Kingdom market (438K searches/yr). The top 5 brands hold 39% of demand. Verdict: Worth a look — 76/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose wine market data**
- **Units sold / yr**
- **50K–60K**
- avg 500–750/product
- **Revenue / yr**
- **£616K–£739K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **34%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**45 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**39%**
Top 20: 85%
**Top-5 click share**
**25%**
Top 20: 67%
**Open market**
**56%**
- by Amazon14% - La Vieille Ferme7% - Chateau d'Esclans7% - Blue Tree6% - Morrisons5% - Jam Shed5%
## **Demand**
Weekly Amazon search volume, last 46 weeks — +20.1% search growth over the last 90 days.
40K30KSpike '25Holiday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/rose-wine/trend)
## **Top rose wine search terms**
- **rose wine**329K/yr+25.3%8.1% conv. - **rosé wine**31K/yr-8.2%2.4% conv. - **rose wine case of 6**21K/yr+6.2%4.3% conv. - **wine rose**17K/yr+18.3%8.2% conv. - **blush wine**11K/yr+16.6%3.2% conv. - **pinot grigio blush**8K/yr+21.0%4.7% conv. - **rose wine box**6K/yr+35.1%6.9% conv. - **rose wine sweet**5K/yr-17.9%7.4% conv. - **rose wine dry**3K/yr-6.5%7.2% conv. - **pink wine**4K/yr+5.3%5.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/rose-wine/search-terms)
## **Top rose wine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£10K4%£21K6%£31K8%£41K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**La Vieille Ferme Rose 750ml**La Vieille Ferme**£7.98**4.6★115 rev](https://www.amazon.co.uk/dp/B00SEIBZEU) [2**Kylie Minogue Rose Wine 75cl**Blue Tree**£6.52**4.5★654 rev](https://www.amazon.co.uk/dp/B08MBJF9QN) [3**Whispering Angel by Caves dEsclans Côtes de Provence Rosé 2025 Vintage Bottle 75cl**Chateau d'Esclans**£15.22**4.7★1,331 rev](https://www.amazon.co.uk/dp/B0CX5S23XF) [4**Jam Shed Rose Wine 75cl**Jam Shed**£5.52**4.3★67 rev](https://www.amazon.co.uk/dp/B0964R1YL2) [5**Freixenet Italian Rose 750ml**Freixenet**£6.87**4.5★295 rev](https://www.amazon.co.uk/dp/B08ZPVXS7P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Grenache Rose Wine 3L Bag in a Box 1 Pack**by Amazon**£15.11**45 rev4mo ago](https://www.amazon.co.uk/dp/B0FZ53SPP5) [**By Amazon Grenache Cinsault Pays dOc IGP Rose Wine 75cl x 6**by Amazon**£28.68**50 rev6mo ago](https://www.amazon.co.uk/dp/B0FVLXKDN3) [**By Amazon Californian Zinfandel Rose Wine 75cl**by Amazon**£5.39**65 rev6mo ago](https://www.amazon.co.uk/dp/B0FVM26718) [**By Amazon Grenache Cinsault Pays dOc IGP Rose Wine 75cl**by Amazon**£5.21**50 rev6mo ago](https://www.amazon.co.uk/dp/B0FVM1BY4X) [**By Amazon Californian Zinfandel Rose Wine 75cl x 6**by Amazon**£26.68**65 rev6mo ago](https://www.amazon.co.uk/dp/B0FVM2RTV9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Grenache Rose Wine 3L Bag in a Box 1 Pack**by Amazon**£15.11**3.0★**▲ 250%**](https://www.amazon.co.uk/dp/B0FZ53SPP5) [**By Amazon Grenache Cinsault Pays dOc IGP Rose Wine 75cl x 6**by Amazon**£28.68**4.6★**▲ 176%**](https://www.amazon.co.uk/dp/B0FVLXKDN3) [**Echo Falls White Zinfandel Rose Wine 75cl (alcohol percentage may vary)**Echo Falls**£5.79**4.6★**▲ 168%**](https://www.amazon.co.uk/dp/B0043XD7DW) [**La Ptite Pierre 75cl**La P'tite Pierre**£8.01**0.0★**▲ 127%**](https://www.amazon.co.uk/dp/B0DJGS8TH7) [**By Amazon Grenache Cinsault Pays dOc IGP Rose Wine 75cl**by Amazon**£5.21**4.6★**▲ 113%**](https://www.amazon.co.uk/dp/B0FVM1BY4X)
**~~View all trending →~~**
## **What buyers say about rose wine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**19%
*“Lovely taste”*
**Value For Money**16%
*“Good value”*
**Flavor**11%
*“The flavour is amazing”*
**Freshness**9%
*“the feel of something very fresh”*
**Alcohol Flavor**9%
*“Easy to drink”*
**Sweetness**8%
*“for me it has the prefect levels of sweetness”*
**Ease Of Use**4%
*“A good option if youre looking for a straightforward”*
**Color**4%
*“The colour is nice”*
**Quality-Overall**4%
*“Overall it was a very nice bottle”*
**Gifting Purpose**2%
*“Housewarming gift”*
### **What buyers complain about **
**Taste-Overall**12%
*“Tasteless”*
**Alcohol Content**6%
*“Not the advertised alcohol percentage”*
**Sweetness**6%
*“It does not feel overly sweet or heavy”*
**Sour**5%
*“more sour than I usually like”*
**Flavor**3%
*“Slightly underwhelming flavour”*
**Advertised Vs Actual Product**3%
*“only 9.5% so misleading information”*
**Value For Money**2%
*“Considering this is priced to be competitive with similar brands”*
**Instructions/User Manual/Troubleshooting**2%
*“followed instructions and the clips would not fold in”*
**Dilute/Watery**2%
*“More like a diluted ice tea”*
**Gifting Purpose**2%
*“Dissatisfaction from a present receiptant”*
## **Common questions**
- **Is rose wine profitable to sell on Amazon United Kingdom?**
- The niche generates £518K/yr across 68 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Worth a look (76/100).
- **How competitive is the rose wine niche?**
- 45 brands and 64 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in rose wine?**
- Top complaints mined from reviews: Taste-Overall, Alcohol Content, Sweetness. The return rate is 0.2%.
- **What does it cost to enter the rose wine niche?**
- Listings span £3.68–£53.13; the average listing price is £12.32 (sweet spot $15–$100). The average incumbent carries 150 reviews — the moat a new listing must climb.
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