---
title: "Roast Potatoes — £97K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/roast-potatoes"
last_updated: "2026-07-31T15:57:45.383Z"
locale: en
meta:
description: "Niche score 39/100 · £97K/yr market · 176K searches/yr · £2.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £97K/yr market · 176K searches/yr · £2.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Roast Potatoes — £97K/yr Amazon UK Niche (2026) - Flapen"
---
# **roast potatoes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 13Conversion 100Competition 38Returns 100Price range 0Avg price 7Brand share 0Review moat 72Quality gap 38
**Conversion**
**Incredible****20.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****610.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£97K**
£97K/yr · 176K searches
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£2.66**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.10–£6.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, roast potatoes is a £97K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **roast potatoes market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£106K–£133K**
- units × avg price
- **Conversion rate**
- **20.7%**
- **Avg BSR**
- **#956**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Aunt Bessies46% - Morrisons40% - McCain7% - Iceland4% - Schwartz2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.
8K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/roast-potatoes/trend)
## **Top roast potatoes search terms**
- **roast potatoes**104K/yr-31.2%28.6% conv. - **roast**36K/yr+0.7%2.0% conv. - **frozen roast potatoes**10K/yr+2.1%7.7% conv. - **aunt bessies**17K/yr-54.8%8.1% conv. - **aunt bessie**5K/yr-5.9%9.4% conv. - **roadt**3K/yr-24.1%0.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/roast-potatoes/search-terms)
## **Top roast potatoes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£10K15%£15K20%£19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aunt Bessies Roast Potatoes 600g**Aunt Bessies**£2.43**4.6★163 rev](https://www.amazon.co.uk/dp/B0C69W9R3V) [2**Morrisons Roast Potatoes 800g**Morrisons**£1.36**4.4★400 rev](https://www.amazon.co.uk/dp/B0CV7M4Y1P) [3**Aunt Bessies Crispy & Fluffy Roasties 1.1kg**Aunt Bessies**£3.70**4.8★52 rev](https://www.amazon.co.uk/dp/B0F2J7J6B9) [4**Aunt Bessies 700g Mini Rst Potatoes**Aunt Bessies**£3.01**4.6★571 rev](https://www.amazon.co.uk/dp/B018ME7NJG) [5**Morrisons Roast Potatoes 450g**Morrisons**£2.74**4.2★25 rev](https://www.amazon.co.uk/dp/B0FND941LD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwartz Roast Potato Seasoning 60g**Schwartz**£2.07**23 rev10mo ago](https://www.amazon.co.uk/dp/B0FPMW66LX) [**Morrisons Roast Potatoes 450g**Morrisons**£2.74**25 rev12mo ago](https://www.amazon.co.uk/dp/B0FND941LD) [**The Best Roasting Potatoes 1.5kg**Morrisons**£2.33**14 rev1y ago](https://www.amazon.co.uk/dp/B0G731N615) [**Aunt Bessies Crispy & Fluffy Roasties 1.1kg**Aunt Bessies**£3.70**52 rev1y ago](https://www.amazon.co.uk/dp/B0F2J7J6B9) [**Morrisons Roast Potatoes 800g**Morrisons**£1.36**400 rev2y ago](https://www.amazon.co.uk/dp/B0CV7M4Y1P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Best Roasting Potatoes 1.5kg**Morrisons**£2.33**4.4★**▲ 450%**](https://www.amazon.co.uk/dp/B0G731N615) [**Morrisons Roast Potatoes 450g**Morrisons**£2.74**4.2★**▲ 56%**](https://www.amazon.co.uk/dp/B0FND941LD) [**Morrisons Maris Piper Potatoes 2kg**Morrisons**£2.08**4.6★**▲ 44%**](https://www.amazon.co.uk/dp/B0CQKCFPHV) [**Aunt Bessies Crispy & Fluffy Roasties 1.1kg**Aunt Bessies**£3.70**4.8★**▲ 43%**](https://www.amazon.co.uk/dp/B0F2J7J6B9) [**MORRISONS Morrisons The Greengrocers On Market Street Mashed Potato 400g**Morrisons**£1.10**4.4★**▲ 42%**](https://www.amazon.co.uk/dp/B0BN8RVYY6)
**~~View all trending →~~**
## **What buyers say about roast potatoes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Taste great”*
**Crispiness**11%
*“Crispy”*
**Ease Of Use**10%
*“convenient roasties”*
**Flavor**8%
*“Useful, when time is short - taste Ok”*
**Value For Money**7%
*“Value for money”*
**Cooking Instructions**5%
*“Great easy to cook roast potatoes”*
**Vegan/Organic**5%
*“vegan versions work grate”*
**Baking**5%
*“Ideal for boiled potatoes”*
**Quality-Overall**5%
*“Good product”*
**Freshness**5%
*“Good spuds, feel fresher than some”*
### **What buyers complain about **
**Dilute/Watery**25%
*“Too watery and tastes like its been made from powder”*
**Stale/Rotten/Spoiled**13%
*“It's no longer edible”*
**Flavor**13%
*“It's no longer edible”*
**Advertised Vs Actual Product**8%
*“which I assumed was just aggressive marketing”*
**Value For Money**6%
*“Pricey,”*
## **Common questions**
- **Is roast potatoes profitable to sell on Amazon United Kingdom?**
- The niche generates £97K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the roast potatoes niche?**
- 5 brands and 38 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in roast potatoes?**
- Top complaints mined from reviews: Dilute/Watery, Stale/Rotten/Spoiled, Flavor. The return rate is 0.0%.
- **When does demand for roast potatoes peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the roast potatoes niche?**
- Listings span £1.10–£6.49; the average listing price is £2.66 (sweet spot $15–$100). The average incumbent carries 611 reviews — the moat a new listing must climb.
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