---
title: "Products — roast dinner - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/roast-dinner/products"
last_updated: "2026-07-31T17:57:11.073Z"
locale: en
meta:
  description: "Niche score 39/100 · £346K/yr market · 304K searches/yr · £5.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £346K/yr market · 304K searches/yr · £5.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — roast dinner - Flapen"
---

# **roast dinner**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 53Growth 10Conversion 100Competition 15Returns 100Price range 0Avg price 15Brand share 0Review moat 61Quality gap 37

**Conversion**

**Incredible****21.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,076.64**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£346K**

£346K/yr · 304K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£5.25**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-29.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.95–£7.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100