---
title: "Roast Dinner — £346K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/roast-dinner"
last_updated: "2026-07-31T16:49:45.945Z"
locale: en
meta:
description: "Niche score 39/100 · £346K/yr market · 304K searches/yr · £5.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £346K/yr market · 304K searches/yr · £5.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Roast Dinner — £346K/yr Amazon UK Niche (2026) - Flapen"
---
# **roast dinner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 10Conversion 100Competition 15Returns 100Price range 0Avg price 15Brand share 0Review moat 61Quality gap 37
**Conversion**
**Incredible****21.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,076.64**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£346K**
£346K/yr · 304K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.25**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-29.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.95–£7.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, roast dinner is a £346K/yr Amazon United Kingdom market (304K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **roast dinner market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£263K–£315K**
- units × avg price
- **Conversion rate**
- **21.7%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **19.4%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Morrisons99% - Bernard Matthews1%
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — -29.1% search growth over the last 90 days.
23K18KSpike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/roast-dinner/trend)
## **Top roast dinner search terms**
- **whole chicken**119K/yr-26.7%22.8% conv. - **chicken crown**24K/yr-12.0%23.9% conv. - **joint**25K/yr-31.8%1.1% conv. - **chicken whole**14K/yr-29.5%20.1% conv. - **bernard matthews**10K/yr+18.5%2.8% conv. - **large chicken**7K/yr-36.9%28.8% conv. - **chicken joint**7K/yr-35.3%12.5% conv. - **joints**5K/yr-25.4%0.7% conv. - **small chicken**5K/yr-36.8%12.5% conv. - **roasting joint**4K/yr-0.9%3.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/roast-dinner/search-terms)
## **Top roast dinner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£35K20%£69K30%£104K40%£139K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Medium Whole Chicken 1.45kg**Morrisons**£5.14**4.5★793 rev](https://www.amazon.co.uk/dp/B01M5DDDB0) [2**Morrisons Extra Large Whole Chicken 2kg**Morrisons**£7.12**4.6★1,557 rev](https://www.amazon.co.uk/dp/B06XJWQCTN) [3**British Extra Tasty Whole Chicken 1.6kg**Morrisons**£6.49**4.6★1,848 rev](https://www.amazon.co.uk/dp/B07D3GG47V) [4**Morrisons Whole Chicken Large 1.7-1.9Kg**Morrisons**£5.96**4.5★3,482 rev](https://www.amazon.co.uk/dp/B01IT3KKNQ) [5**Morrisons Plain Chicken Crown 700g**Morrisons**£4.59**4.5★36 rev](https://www.amazon.co.uk/dp/B0FQWG3RVY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bernard Matthews 7 Pack Chicken Dinosaurs**Bernard Matthews**£1.95**15 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWXHD8K) [**Morrisons Plain Chicken Crown 700g**Morrisons**£4.59**36 rev12mo ago](https://www.amazon.co.uk/dp/B0FQWG3RVY) [**Morrisons Roast in the Bag Garlic & Herb Whole Chicken 1.6kg**Morrisons**£6.75**117 rev2y ago](https://www.amazon.co.uk/dp/B0D35VRRVZ) [**Morrisons Salt & Pepper Chicken Crown 700g**Morrisons**£5.13**293 rev4y ago](https://www.amazon.co.uk/dp/B0B29N2PC9) [**Morrisons British Chicken Thighs 1kg**Morrisons**£3.63**2,402 rev4y ago](https://www.amazon.co.uk/dp/B09XBS6WCX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bernard Matthews 7 Pack Chicken Dinosaurs**Bernard Matthews**£1.95**4.4★**▲ 182%**](https://www.amazon.co.uk/dp/B0FZWXHD8K) [**Morrisons Plain Chicken Crown 700g**Morrisons**£4.59**4.5★**▲ 58%**](https://www.amazon.co.uk/dp/B0FQWG3RVY) [**Morrisons Medium Whole Chicken 1.45kg**Morrisons**£5.14**4.5★**▲ 28%**](https://www.amazon.co.uk/dp/B01M5DDDB0) [**Morrisons Roast in the Bag Garlic & Herb Whole Chicken 1.6kg**Morrisons**£6.75**4.5★**▲ 16%**](https://www.amazon.co.uk/dp/B0D35VRRVZ) [**Morrisons Extra Large Whole Chicken 2kg**Morrisons**£7.12**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B06XJWQCTN)
**~~View all trending →~~**
## **What buyers say about roast dinner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**47%
*“Chicken nice”*
**Value For Money**10%
*“Affordable price”*
**Quality-Overall**10%
*“Good quality chicken”*
**Cooking Instructions**8%
*“easy to cook”*
**Smell**3%
*“Smells and tastes incredible pity it's not bigger”*
**Freshness**3%
*“arrived very fresh and fleshy”*
**Size-Overall**3%
*“Morrisons crown of chicken 🐔 This crown of chicken is a nice size”*
**Flavor**2%
*“Versatile Family Favourite”*
**Baking**2%
*“Cook in a bag chicken 👍 How great to get a chicken all prepared with stuffing in a bag”*
**Crispiness**2%
*“tasty chicken thighs”*
### **What buyers complain about **
**Size-Overall**37%
*“found the tray far too small”*
**Moist/Dry**12%
*“Small fresh Morrisons chicken was dry and tasteless”*
**Advertised Vs Actual Product**7%
*“Misleading Placement”*
**Stale/Rotten/Spoiled**7%
*“Didnt taste fresh”*
**Dilute/Watery**7%
*“Full of water”*
**Value For Money**7%
*“Price is high”*
**Taste-Overall**3%
*“Didnt taste fresh”*
**Quality-Overall**3%
*“Cheap and best”*
**Instructions/User Manual/Troubleshooting**2%
*“Only negative is that the instructions are at the bottom so you either have to hold it above your head to read it or turn it over”*
## **Common questions**
- **Is roast dinner profitable to sell on Amazon United Kingdom?**
- The niche generates £346K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the roast dinner niche?**
- 2 brands and 6 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in roast dinner?**
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for roast dinner peak?**
- Demand peaks in Jan–Dec; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the roast dinner niche?**
- Listings span £1.95–£7.12; the average listing price is £5.25 (sweet spot $15–$100). The average incumbent carries 1,077 reviews — the moat a new listing must climb.
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