---
title: "Rizla Menthol Cards — £64K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rizla-menthol-cards"
last_updated: "2026-07-31T17:09:37.066Z"
locale: en
meta:
description: "Niche score 41/100 · £64K/yr market · 30K searches/yr · £7.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £64K/yr market · 30K searches/yr · £7.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rizla Menthol Cards — £64K/yr Amazon UK Niche (2026) - Flapen"
---
# **rizla menthol cards**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 74Conversion 100Competition 0Returns 100Price range 0Avg price 22Brand share 0Review moat 66Quality gap 32
**Conversion**
**Incredible****27.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+58.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****845**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.91**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£64K**
£64K/yr · 30K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£6.62–£8.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rizla menthol cards is a £64K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rizla menthol cards market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£79K–£99K**
- units × avg price
- **Conversion rate**
- **27.1%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **20%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Rizla77% - Rolling King10% - Cards7% - Ksp partners ltd e-commerce6%
## **Demand & seasonality**
Weekly Amazon search volume, last 64 weeks — +58.1% search growth over the last 90 days.
1K600Spike '25Spike '26Prime Day '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/rizla-menthol-cards/trend)
## **Top rizla menthol cards products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£10K30%£19K45%£29K60%£39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rizla Menthol Extreme Flavour Cards The Iconic Brand Since 1796-25 Packs**Rizla**£8.36**4.7★2,993 rev](https://www.amazon.co.uk/dp/B089YWBQ68) [2**Rizla Extreme Mint Flavour Cards The Iconic Brand Since 1796-25 Packs**Rizla**£8.53**4.7★1,091 rev](https://www.amazon.co.uk/dp/B089QVHR74) [3**ROLLING KING Menthol Infusion Flavour Cards 25 Cards per Box**Rolling King**£6.62**4.0★30 rev](https://www.amazon.co.uk/dp/B094H6CSHF) [4**RIZLA Flavour Cards Menthol CHILL Cool Fresh Mint New ICE Infusion Insert Rolling Smoking Tobacco Cig Full Pack Infuse UK Free P&P (Menthol Chill 5 x Flavour CARDS)**Cards**£7.97**4.7★3 rev](https://www.amazon.co.uk/dp/B08RQLS8H4) [5**Swan Menthol Flavour Cards Infusions - Box of 25**Ksp partners ltd e-commerce**£8.08**4.7★108 rev](https://www.amazon.co.uk/dp/B08LL6W31Q)
### **Newest**
by launch date
[**RIZLA Flavour Cards Menthol CHILL Cool Fresh Mint New ICE Infusion Insert Rolling Smoking Tobacco Cig Full Pack Infuse UK Free P&P (Menthol Chill 5 x Flavour CARDS)**Cards**£7.97**3 rev4y ago](https://www.amazon.co.uk/dp/B08RQLS8H4) [**ROLLING KING Menthol Infusion Flavour Cards 25 Cards per Box**Rolling King**£6.62**30 rev5y ago](https://www.amazon.co.uk/dp/B094H6CSHF) [**Swan Menthol Flavour Cards Infusions - Box of 25**Ksp partners ltd e-commerce**£8.08**108 rev5y ago](https://www.amazon.co.uk/dp/B08LL6W31Q) [**Rizla Menthol Extreme Flavour Cards The Iconic Brand Since 1796-25 Packs**Rizla**£8.36**2,993 rev5y ago](https://www.amazon.co.uk/dp/B089YWBQ68) [**Rizla Extreme Mint Flavour Cards The Iconic Brand Since 1796-25 Packs**Rizla**£8.53**1,091 rev6y ago](https://www.amazon.co.uk/dp/B089QVHR74)
### **Trending**
90-day click momentum
[**RIZLA Flavour Cards Menthol CHILL Cool Fresh Mint New ICE Infusion Insert Rolling Smoking Tobacco Cig Full Pack Infuse UK Free P&P (Menthol Chill 5 x Flavour CARDS)**Cards**£7.97**4.7★**▲ 43%**](https://www.amazon.co.uk/dp/B08RQLS8H4) [**ROLLING KING Menthol Infusion Flavour Cards 25 Cards per Box**Rolling King**£6.62**4.0★**— 9%**](https://www.amazon.co.uk/dp/B094H6CSHF) [**Rizla Menthol Extreme Flavour Cards The Iconic Brand Since 1796-25 Packs**Rizla**£8.36**4.7★**— 0%**](https://www.amazon.co.uk/dp/B089YWBQ68) [**Rizla Extreme Mint Flavour Cards The Iconic Brand Since 1796-25 Packs**Rizla**£8.53**4.7★**— 7%**](https://www.amazon.co.uk/dp/B089QVHR74) [**Swan Menthol Flavour Cards Infusions - Box of 25**Ksp partners ltd e-commerce**£8.08**4.7★**▼ 15%**](https://www.amazon.co.uk/dp/B08LL6W31Q)
## **What buyers say about rizla menthol cards**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**36%
*“Do the job”*
**Quality-Overall**32%
*“Great product”*
**Value For Money**23%
*“Good value for money”*
**Flavor**9%
*“Rizla Flavour Cards”*
### **What buyers complain about **
**Taste-Overall**20%
*“Not worth the money was flakey with no menthol taste”*
**Value For Money**20%
*“Obviously it's more expensive”*
**Functionality-Overall**10%
*“It doesn't work as supposed to do”*
**Strength**10%
*“Not strong”*
**Quality-Overall**10%
*“I'm not gonna use I'm not going to buy it because I choose them because I thought the quality is different”*
**Smell**10%
*“It changes your first few cigarettes in full packet to smell”*
**Flavor**10%
*“hardly flavours cigarettes”*
**Advertised Vs Actual Product**10%
*“Lies. Advertised as 4 boxes and only 2 boxes delivered so works out very expensive”*
### **Top return reasons **
**Advertised Vs Actual Product**71%
**Ethical Trade/Fair Trade**7%
**Flavor**7%
**Taste-Overall**7%
**Size-Overall**4%
**Strength**4%
## **Common questions**
- **Is rizla menthol cards profitable to sell on Amazon United Kingdom?**
- The niche generates £64K/yr across 5 tracked products. 90-day search growth is +58.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the rizla menthol cards niche?**
- 4 brands and 27 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rizla menthol cards?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Functionality-Overall. The return rate is 0.1%.
- **When does demand for rizla menthol cards peak?**
- Demand peaks in Sep; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the rizla menthol cards niche?**
- Listings span £6.62–£8.53; the average listing price is £7.91 (sweet spot $15–$100). The average incumbent carries 845 reviews — the moat a new listing must climb.
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