---
title: "Rioja — £182K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rioja"
last_updated: "2026-07-31T15:56:00.334Z"
locale: en
meta:
description: "Niche score 50/100 · £182K/yr market · 130K searches/yr · £11.36 avg price. Soft demand (-8.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £182K/yr market · 130K searches/yr · £11.36 avg price. Soft demand (-8.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rioja — £182K/yr Amazon UK Niche (2026) - Flapen"
---
# **rioja**
**Worth a look**
Shows low returns (0.3%), but soft demand (-8.4% this quarter) keeps it on the watch list.
Market size 37Growth 21Conversion 95Competition 41Returns 99Price range 64Avg price 45Brand share 27Review moat 90Quality gap 37
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****199.16**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.41–£35.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.36**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£182K**
£182K/yr · 130K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-8.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, rioja is a £182K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rioja market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£170K–£227K**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#493**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **28%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 95%
**Open market**
**9%**
- Campo Viejo67% - Beronia11% - Laithwaites Wine5% - Siglo3% - Faustino3% - Morrisons3% - Open — no brand owns it (6 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — -8.4% search growth over the last 90 days.
3K2KSpike '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/rioja/trend)
## **Top rioja search terms**
- **rioja**41K/yr-3.8%6.6% conv. - **rioja red wine**29K/yr-8.6%6.4% conv. - **campo viejo rioja**18K/yr-17.7%5.4% conv. - **spanish red wine**9K/yr-16.1%3.3% conv. - **campo viejo**7K/yr-6.7%5.8% conv. - **spanish wine**6K/yr+16.8%2.0% conv. - **red wine rioja**6K/yr-10.9%8.4% conv. - **rioja gran reserva**4K/yr+13.8%5.0% conv. - **rioja wine**5K/yr+6.0%5.9% conv. - **campo**3K/yr-11.7%6.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/rioja/search-terms)
## **Top rioja products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£9K10%£18K15%£27K20%£36K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Campo Viejo Rioja Gran Reserva Tempranillo Red Wine 75 cl**Campo Viejo**£12.27**4.6★1,144 rev](https://www.amazon.co.uk/dp/B01ELMONV4) [2**Campo Viejo Tempranillo Rioja Wine 75cl**Campo Viejo**£5.97**4.7★691 rev](https://www.amazon.co.uk/dp/B01G6O3W9O) [3**Campo Viejo Rioja Reserva Red Wine 75cl**Campo Viejo**£6.47**4.6★795 rev](https://www.amazon.co.uk/dp/B01B8F4XV2) [4**Campo Viejo Tempranillo 750 ml**Campo Viejo**£8.68**4.7★240 rev](https://www.amazon.co.uk/dp/B002NF3642) [5**Campo Viejo Rioja Garnacha Red Wine 75 cl**Campo Viejo**£6.17**4.6★266 rev](https://www.amazon.co.uk/dp/B01G6O3T74)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hohnen X Bodegas La Eralta Rioja CVC | Award Winning Rioja | Red Wine**Hohnen**£7.87**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GWJQFM5V) [**Barón de Barbón Rioja Red Wine (Oak Aged) Tempranillo Spain 75cl 13.5% ABV**Laithwaites Wine**£12.94**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GNN2Z726) [**Siglo Saco Rioja Tempranillo Rioja DOCa Classic Tempranillo Red Wine 13.5% ABV 750ml**Siglo**£8.65**0 rev9mo ago](https://www.amazon.co.uk/dp/B01M9AR5R3) [**Laithwaites Red Wine Gift Set (Rioja Regional Duo) - Red Wine Selection Box in Wooden Box - Altos de la Guardia Crianza & Vina Bujanda Tinto Joven Rioja - 2 x 750ml Bottles**Laithwaites Wine**£35.71**18 rev11mo ago](https://www.amazon.co.uk/dp/B0FNX4W3L3) [**Morrisons The Best Rioja 75cl**Morrisons**£10.51**1 rev1y ago](https://www.amazon.co.uk/dp/B0FCFZ87ZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hohnen X Bodegas La Eralta Rioja CVC | Award Winning Rioja | Red Wine**Hohnen**£7.87**0.0★**▲ 543%**](https://www.amazon.co.uk/dp/B0GWJQFM5V) [**Campo Viejo Rioja Blanco White Wine 75cl**Campo Viejo**£6.14**4.4★**▲ 221%**](https://www.amazon.co.uk/dp/B01MQIVKUM) [**Barón de Barbón Rioja Red Wine (Oak Aged) Tempranillo Spain 75cl 13.5% ABV**Laithwaites Wine**£12.94**4.3★**▲ 175%**](https://www.amazon.co.uk/dp/B0GNN2Z726) [**Siglo Saco Rioja Tempranillo Rioja DOCa Classic Tempranillo Red Wine 13.5% ABV 750ml**Siglo**£8.65**0.0★**▲ 100%**](https://www.amazon.co.uk/dp/B01M9AR5R3) [**Campo Viejo Rioja Garnacha 75cl**Campo Viejo**£9.51**4.8★**▲ 67%**](https://www.amazon.co.uk/dp/B00ISCQYRA)
**~~View all trending →~~**
## **What buyers say about rioja**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**43%
*“Solid red wine at a decent price”*
**Alcohol Flavor**26%
*“My hubby loves this wine ty”*
**Flavor**8%
*“I found the flavor profile to be well balanced”*
**Taste-Overall**8%
*“As the oak taste is present but not overpowering, and the finish is pleasantly dry and fruity without any sharp acidity”*
**Color**8%
*“It has a lovely rich deep red colour”*
**Quality-Overall**8%
*“Great quality wine at a great price”*
### **What buyers complain about **
**Taste-Overall**50%
*“🤔🤔 This wine definitely doesn't taste the same as a shop bought one for some reason 🤔 usually rich n really fruity”*
**Quality-Overall**50%
*“The wine is not the best”*
## **Common questions**
- **Is rioja profitable to sell on Amazon United Kingdom?**
- The niche generates £182K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the rioja niche?**
- 12 brands and 45 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in rioja?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall. The return rate is 0.3%.
- **What does it cost to enter the rioja niche?**
- Listings span £3.41–£35.80; the average listing price is £11.36 (sweet spot $15–$100). The average incumbent carries 199 reviews — the moat a new listing must climb.
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