---
title: "Rice Vinegar — £112K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rice-vinegar"
last_updated: "2026-07-31T16:59:09.707Z"
locale: en
meta:
description: "Niche score 40/100 · £112K/yr market · 123K searches/yr · £5.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £112K/yr market · 123K searches/yr · £5.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rice Vinegar — £112K/yr Amazon UK Niche (2026) - Flapen"
---
# **rice vinegar**
**Skip it**
Prices mostly outside the sweet spot ($1.72–$11.95) — this niche doesn't clear our bar today.
Market size 27Growth 18Conversion 99Competition 27Returns 100Price range 0Avg price 14Brand share 22Review moat 83Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****332**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£112K**
£112K/yr · 123K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.00**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.72–£11.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rice vinegar is a £112K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice vinegar market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£100K–£125K**
- units × avg price
- **Conversion rate**
- **18.2%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**4%**
- Yutaka60% - Emma Basic9% - Eat Wholesome9% - Morrisons7% - Blue Dragon6% - タマノイ5% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/rice-vinegar/trend)
## **Top rice vinegar search terms**
- **rice vinegar**56K/yr-15.3%19.5% conv. - **rice wine vinegar**31K/yr-16.4%18.1% conv. - **sushi vinegar**8K/yr+12.0%11.6% conv. - **rice vinegar for cooking**7K/yr-19.9%17.0% conv. - **sushi seasoning**6K/yr-24.1%6.3% conv. - **sushi rice seasoning**3K/yr+20.8%8.9% conv. - **rice vinegar for sushi**3K/yr-11.3%17.6% conv. - **sushi vinegar for rice**3K/yr-15.8%13.7% conv. - **white rice vinegar**3K/yr-14.7%14.8% conv. - **sushi rice vinegar**2K/yr-9.5%13.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/rice-vinegar/search-terms)
## **Top rice vinegar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£34K40%£45K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yutaka Japanese Rice Vinegar 1L Canister| Authentic Sushi Vinegar | Vegetarian & Gluten-Free**Yutaka**£6.68**4.7★356 rev](https://www.amazon.co.uk/dp/B07X8QZ8JH) [2**Yutaka - Japanese Rice Vinegar 150ml - Mellow & Flavourful - Perfect for Sushi Salad Dressings Marinades & Pickling - Vegetarian-Friendly - Rice Vinegar for Japanese Cooking**Yutaka**£2.23**4.7★427 rev](https://www.amazon.co.uk/dp/B008K0Y1F2) [3**Emma Basic - Sushi Vinegar 1000 ml |Sushi Seasoning | Gluten Free | Pickling | No Additives**Emma Basic**£4.74**4.7★460 rev](https://www.amazon.co.uk/dp/B08NLKD11X) [4**Rice Vinegar**Yutaka**£1.98**4.7★121 rev](https://www.amazon.co.uk/dp/B007BMNY3A) [5**Blue Dragon White Rice Vinegar 150ml | Authentic Flavour | Perfect For Stir Fries & Dressings**Blue Dragon**£2.35**4.7★383 rev](https://www.amazon.co.uk/dp/B000YBN4C6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yutaka Rice Vinegar 1L (Pack of 2) | Authentic Japanese Vinegar | Ideal for Sushi Rice Dressings Marinades & Pickling | Gluten-Free & Vegan-Friendly**Yutaka**£10.45**356 rev1y ago](https://www.amazon.co.uk/dp/B0FCSHVBQ8) [**Eat Wholesome Organic Rice Vinegar 500 ml**Eat Wholesome**£6.06**930 rev4y ago](https://www.amazon.co.uk/dp/B09SM8FR85) [**Eat Wholesome Sushi Rice Seasoning 500 ml**Eat Wholesome**£5.49**523 rev4y ago](https://www.amazon.co.uk/dp/B09SM8NV32) [**Emma Basic - Sushi Vinegar 1000 ml |Sushi Seasoning | Gluten Free | Pickling | No Additives**Emma Basic**£4.74**460 rev5y ago](https://www.amazon.co.uk/dp/B08NLKD11X) [**Mizkan Rice Vinegar 568ml | Premium Japanese Rice Vinegar for Cooking & Sushi**Mizkan**£6.72**185 rev5y ago](https://www.amazon.co.uk/dp/B08K94FR7G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rice Vinegar 5 Litre**The Chefs Kitchen**£11.95**4.6★**▲ 45%**](https://www.amazon.co.uk/dp/B084Z3Z84Z) [**Rice Vinegar**Yutaka**£1.98**4.7★**▲ 43%**](https://www.amazon.co.uk/dp/B007BMNY3A) [**Yutaka Rice Vinegar 1L (Pack of 2) | Authentic Japanese Vinegar | Ideal for Sushi Rice Dressings Marinades & Pickling | Gluten-Free & Vegan-Friendly**Yutaka**£10.45**4.7★**▲ 40%**](https://www.amazon.co.uk/dp/B0FCSHVBQ8) [**Yutaka Japanese Rice Vinegar 1L Canister| Authentic Sushi Vinegar | Vegetarian & Gluten-Free**Yutaka**£6.68**4.7★**▲ 29%**](https://www.amazon.co.uk/dp/B07X8QZ8JH) [**Yutaka Japanese Rice Vinegar 150ml (Pack of 6) | Mellow & Flavourful | Perfect for Sushi Salad Dressings Marinades & Pickling | Authentic Japanese Cooking Essential | Vegetarian-Friendly**Yutaka**£2.08**4.7★**▲ 15%**](https://www.amazon.co.uk/dp/B074RQMX7N)
**~~View all trending →~~**
## **What buyers say about rice vinegar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“Good value”*
**Taste-Overall**21%
*“This sushi vinegar is tasty”*
**Quality-Overall**16%
*“Good Quality Product”*
**Spiciness**6%
*“Perfect for my sushi and my inari”*
**Cooking Instructions**5%
*“crisp flavour that completely elevates Asian cooking”*
**Flavor**5%
*“balanced flavour that works perfectly for sushi rice”*
**Durability**3%
*“it lasts for a long time”*
**Ease Of Use**2%
*“really convenient, will definitely buy it again”*
**Size-Overall**2%
*“The 500 ml bottle is a decent size”*
**Salt Content**2%
*“Salty, tangy and tasty”*
### **What buyers complain about **
**Taste-Overall**33%
*“This has a very strange fishy overtone - almost cod like”*
**Sweetness**33%
*“it was a bit to sweet”*
**Advertised Vs Actual Product**17%
*“False advertising”*
**Size-Overall**4%
*“The 150ml bottle is small”*
## **Common questions**
- **Is rice vinegar profitable to sell on Amazon United Kingdom?**
- The niche generates £112K/yr across 14 tracked products. 90-day search growth is -13.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the rice vinegar niche?**
- 8 brands and 45 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in rice vinegar?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for rice vinegar peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the rice vinegar niche?**
- Listings span £1.72–£11.95; the average listing price is £5.00 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.
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