---
title: "Trend — rice pudding - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rice-pudding/trend"
last_updated: "2026-07-31T17:55:55.166Z"
locale: en
meta:
  description: "Niche score 46/100 · £86K/yr market · 132K searches/yr · £3.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £86K/yr market · 132K searches/yr · £3.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — rice pudding - Flapen"
---

# **rice pudding**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 21Growth 17Conversion 100Competition 65Returns 100Price range 6Avg price 9Brand share 0Review moat 80Quality gap 62

**Conversion**

**Incredible****20.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****397.92**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£86K**

£86K/yr · 132K searches

**Growth**

**Bad****-16.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£3.18**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.35–£15.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand