---
title: "Rice Pudding — £86K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rice-pudding"
last_updated: "2026-07-31T15:56:36.855Z"
locale: en
meta:
description: "Niche score 46/100 · £86K/yr market · 132K searches/yr · £3.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £86K/yr market · 132K searches/yr · £3.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rice Pudding — £86K/yr Amazon UK Niche (2026) - Flapen"
---
# **rice pudding**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 17Conversion 100Competition 65Returns 100Price range 6Avg price 9Brand share 0Review moat 80Quality gap 62
**Conversion**
**Incredible****20.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****397.92**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£86K**
£86K/yr · 132K searches
**Growth**
**Bad****-16.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.18**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.35–£15.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rice pudding is a £86K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice pudding market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£127K–£159K**
- units × avg price
- **Conversion rate**
- **20.5%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **21%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 94%
**Open market**
**0%**
- Ambrosia46% - Morrisons22% - Müller19% - by Amazon13%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.
5K3KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/rice-pudding/trend)
## **Top rice pudding products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£7K12%£10K16%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**M CREAMED RICE PUDDING 400G**Morrisons**£1.01**4.4★2,783 rev](https://www.amazon.co.uk/dp/B01B4073LS) [2**Ambrosia Rice Pudding Original Recipe Creamy Ready-to-Eat Dessert 6 x 120 g Pot (Pack of 1)**Ambrosia**£3.74**4.6★735 rev](https://www.amazon.co.uk/dp/B07ZJM7KSG) [3**by Amazon Rice Pudding 400g**by Amazon**£1.03**4.1★119 rev](https://www.amazon.co.uk/dp/B0FJYL1SMT) [4**Ambrosia Devon Original Rice Pudding Ready-to-Eat Creamy & Classic Dessert in 400 g Can (Pack of 1)**Ambrosia**£1.26**4.6★735 rev](https://www.amazon.co.uk/dp/B017A0FE6M) [5**Ambrosia Rice Pudding Dessert Pots Original Recipe Creamy Ready-to-Eat Dessert 4 Pots x 120 g (Pack of 1)**Ambrosia**£2.91**4.8★31 rev](https://www.amazon.co.uk/dp/B0DLL8ZWVS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Rice Pudding 400g**by Amazon**£1.03**119 rev6mo ago](https://www.amazon.co.uk/dp/B0FJYL1SMT) [**by Amazon Rice Pudding 12 x 400g**by Amazon**£13.70**47 rev6mo ago](https://www.amazon.co.uk/dp/B0FQ6ZRQ9N) [**Ambrosia Deluxe Cream Rice Pudding Can 400g**Ambrosia**£1.77**240 rev1y ago](https://www.amazon.co.uk/dp/B0CNLS2NJ5) [**Ambrosia Rice Pudding Dessert Pots Original Recipe Creamy Ready-to-Eat Dessert 4 Pots x 120 g (Pack of 1)**Ambrosia**£2.91**31 rev1y ago](https://www.amazon.co.uk/dp/B0DLL8ZWVS) [**Ambrosia Deluxe Rice Pudding Pots Madagascan Vanilla 16 Pots**Ambrosia**£9.45**184 rev2y ago](https://www.amazon.co.uk/dp/B0D47TMZTX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Savers Creamed Rice Pudding 400g**Morrisons**£0.35**2.0★**▲ 300%**](https://www.amazon.co.uk/dp/B01BNLQ49A) [**by Amazon Rice Pudding 400g**by Amazon**£1.03**4.1★**▲ 128%**](https://www.amazon.co.uk/dp/B0FJYL1SMT) [**Ambrosia My Mini Rice Pudding Pots With Added Calcium & Vitamin D Ready-to-Eat 6 x 55 g Pots (Total 330 g)**Ambrosia**£1.95**4.2★**▲ 76%**](https://www.amazon.co.uk/dp/B013QX6KZQ) [**Ambrosia Rice Pudding Original Recipe Creamy Ready-to-Eat Dessert 6 x 120 g Pot (Pack of 1)**Ambrosia**£3.74**4.6★**▲ 25%**](https://www.amazon.co.uk/dp/B07ZJM7KSG) [**Müller Rice - Strawberry Sauce with Low Fat Creamy Dairy Rice Pudding 170g (Pack of 1)**Müller**£0.83**4.4★**▲ 23%**](https://www.amazon.co.uk/dp/B09WZGP7BC)
**~~View all trending →~~**
## **What buyers say about rice pudding**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Absolutely Delicious”*
**Value For Money**12%
*“GREAT PRICE”*
**Baking**10%
*“This rice pudding is excellent”*
**Quality-Overall**9%
*“Beautifully made”*
**Flavor**8%
*“Great flavour”*
**Texture/Consistency-Overall**6%
*“The texture is good”*
**Soft Feel**5%
*“Nice and creamy”*
**Sweetness**3%
*“Creamy really nice not two sweet”*
**Thickness**3%
*“the thickness is actually very good”*
**Ease Of Use**2%
*“handy as easy to store”*
### **What buyers complain about **
**Taste-Overall**11%
*“not that the taste”*
**Sweetness**9%
*“Unfortunately, the sugar content is horrific”*
**Texture/Consistency-Overall**8%
*“Where this rice pudding fails on the taste test is really the bitty texture aftertaste”*
**Value For Money**7%
*“I do think that they are slightly overpriced for the quality that they are”*
**Flavor**5%
*“creamy milk flavour you expect from a proper rice pudding”*
**Powdered/Crumbled**4%
*“dented plus one was busted open with the rice spilling out over other tins”*
**Comfort-Overall**4%
*“Unpleasant”*
**Quality-Overall**4%
*“Ok not good some brands”*
**Hard Feel**3%
*“Hard and and tasteless”*
**Thickness**3%
*“Thick”*
## **Common questions**
- **Is rice pudding profitable to sell on Amazon United Kingdom?**
- The niche generates £86K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the rice pudding niche?**
- 4 brands and 57 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rice pudding?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Texture/Consistency-Overall. The return rate is 0.0%.
- **When does demand for rice pudding peak?**
- Demand peaks in Jan–Feb–Oct; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the rice pudding niche?**
- Listings span £0.35–£15.92; the average listing price is £3.18 (sweet spot $15–$100). The average incumbent carries 398 reviews — the moat a new listing must climb.
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