---
title: "Rice Noodles — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rice-noodles"
last_updated: "2026-07-31T16:16:16.871Z"
locale: en
meta:
description: "Niche score 48/100 · £61K/yr market · 121K searches/yr · £4.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £61K/yr market · 121K searches/yr · £4.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rice Noodles — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **rice noodles**
**Skip it**
Prices mostly outside the sweet spot ($0.98–$11.96) — this niche doesn't clear our bar today.
Market size 15Growth 15Conversion 95Competition 55Returns 100Price range 0Avg price 11Brand share 67Review moat 90Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****206.46**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£61K**
£61K/yr · 121K searches
**Growth**
**Bad****-19.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.00**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.98–£11.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rice noodles is a £61K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice noodles market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£60K–£80K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **46%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**65**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**29%**
- Bamboo Tree26% - Thai14% - THAI DRAGON11% - MAMA7% - Itsu7% - Emma Basic6%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -19.4% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/rice-noodles/trend)
## **Top rice noodles search terms**
- **rice noodles**87K/yr-19.5%12.3% conv. - **rice noodles thick**6K/yr-0.2%7.5% conv. - **pad thai noodles**7K/yr-38.2%11.8% conv. - **rice noodle**6K/yr-12.8%8.3% conv. - **flat rice noodles**4K/yr-3.0%6.7% conv. - **wide rice noodles**4K/yr-24.6%5.7% conv. - **flat noodles**3K/yr-5.1%4.2% conv. - **rice noodles gluten free**3K/yr-35.8%4.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/rice-noodles/search-terms)
## **Top rice noodles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bamboo Tree Rice Noodle (Medium- 3MM) 400g - Pack of 3**Bamboo Tree**£7.61**4.6★271 rev](https://www.amazon.co.uk/dp/B08PCD4RCS) [2**Thai Dragon Pad Thai Rice Noodles 200g**Thai**£1.17**4.5★145 rev](https://www.amazon.co.uk/dp/B097YVNBKK) [3**Thai Dragon Rice Stick Noodles 400g**THAI DRAGON**£1.87**4.4★161 rev](https://www.amazon.co.uk/dp/B094DMBBWX) [4**Bamboo Tree Rice Noodle (Extra Large-10MM) 400g - Pack of 3**Bamboo Tree**£8.62**4.7★1,686 rev](https://www.amazon.co.uk/dp/B08PDSLV6C) [5**itsu Rice Noodles 180g | Restaurant Quality | Vegan | Ideal for Soups & Stir-Fries | Pack of 6**Itsu**£1.55**4.2★29 rev](https://www.amazon.co.uk/dp/B0D98NCPB3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lee Kum Kee Knife-Cut Noodles 360 g Pack of 1 Ready in 5 Minutes Handmade-Style Semi-Dried Asian Wheat Noodles Thick and Chewy Texture Great for Stir Fry and Soup**Lee Kum Kee**£2.15**20 rev10mo ago](https://www.amazon.co.uk/dp/B0FRSCHLFS) [**Longkou Vermicelli 250g | Premium Chinese Cellophane Noodles | Authentic Mung Bean Glass Noodles for Stir-Fries Soups Hot Pots & Asian Dishes**Lungkow**£0.98**33 rev1y ago](https://www.amazon.co.uk/dp/B0BVWLJB5H) [**Blue Dragon Pad Thai Rice Noodles 200g | 4 Nests | Perfect For Pad Thai Stir Fries & Other Noodle Based Dishes**Blue Dragon**£1.72**14 rev1y ago](https://www.amazon.co.uk/dp/B0F7LH6MV9) [**So Thai Rice Noodles 400g | Flat Rice Noodles | Rice Sticks | Premium Quality Noodles | Product of Thailand.**Puregro**£5.40**4 rev1y ago](https://www.amazon.co.uk/dp/B0DZD4PRD9) [**Emma Basic - Udon Noodles 250g | source of protein | quick cooking time | Vegan**Emma Basic**£1.45**21 rev1y ago](https://www.amazon.co.uk/dp/B0DMXMRDYZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Longkou Vermicelli 250g | Premium Chinese Cellophane Noodles | Authentic Mung Bean Glass Noodles for Stir-Fries Soups Hot Pots & Asian Dishes**Lungkow**£0.98**4.6★**▲ 148%**](https://www.amazon.co.uk/dp/B0BVWLJB5H) [**Emma Basic - Udon Noodles 250g | source of protein | quick cooking time | Vegan**Emma Basic**£1.45**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0DMXMRDYZ) [**Morrisons Vermicelli 500g**Morrisons**£1.39**4.5★**▲ 45%**](https://www.amazon.co.uk/dp/B07XRYT985) [**Lee Kum Kee Knife-Cut Noodles 360 g Pack of 1 Ready in 5 Minutes Handmade-Style Semi-Dried Asian Wheat Noodles Thick and Chewy Texture Great for Stir Fry and Soup**Lee Kum Kee**£2.15**3.5★**▲ 44%**](https://www.amazon.co.uk/dp/B0FRSCHLFS) [**Mama Instant Rice Vermicelli Noodles 225g**MAMA**£1.91**4.4★**▲ 35%**](https://www.amazon.co.uk/dp/B00O0VOX7G)
**~~View all trending →~~**
## **What buyers say about rice noodles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**18%
*“Yummy noodles”*
**Value For Money**15%
*“cheaper compared to others”*
**Quality-Overall**15%
*“quality is consistent”*
**Cooking Instructions**9%
*“Great product, cooks easily without sticking”*
**Texture/Consistency-Overall**8%
*“Great texture”*
**Ease Of Use**6%
*“So easy”*
**Advertised Vs Actual Product**6%
*“The product was as described”*
**Size-Overall**4%
*“Goods size”*
**Thickness**2%
*“Great for home made ramen, thick and chewy”*
**Baking**2%
*“Very nice noodles”*
### **What buyers complain about **
**Ingredients-Overall**14%
*“ingredients incorrect on listing”*
**Smell**14%
*“The smell, the texture and taste everything is off”*
**Taste-Overall**14%
*“Horrible taste”*
**Advertised Vs Actual Product**14%
*“False advertisement”*
**Texture/Consistency-Overall**14%
*“Not very nice, sloppy and slimy when cooked”*
**Strength**14%
*“Incredibly starchy”*
**Size-Overall**7%
*“Really small portion”*
**Value For Money**7%
*“not good value of money”*
## **Common questions**
- **Is rice noodles profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the rice noodles niche?**
- 17 brands and 65 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in rice noodles?**
- Top complaints mined from reviews: Ingredients-Overall, Smell, Taste-Overall. The return rate is 0.0%.
- **When does demand for rice noodles peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the rice noodles niche?**
- Listings span £0.98–£11.96; the average listing price is £4.00 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.
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