---
title: "Rice Flour — £134K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rice-flour"
last_updated: "2026-07-31T16:06:41.811Z"
locale: en
meta:
description: "Niche score 41/100 · £134K/yr market · 151K searches/yr · £5.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £134K/yr market · 151K searches/yr · £5.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rice Flour — £134K/yr Amazon UK Niche (2026) - Flapen"
---
# **rice flour**
**Skip it**
Prices mostly outside the sweet spot ($2.55–$7.22) — this niche doesn't clear our bar today.
Market size 30Growth 14Conversion 98Competition 14Returns 100Price range 0Avg price 14Brand share 36Review moat 86Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****286.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£134K**
£134K/yr · 151K searches
**Growth**
**Bad****-22.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.14**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.55–£7.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rice flour is a £134K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice flour market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£129K–£154K**
- units × avg price
- **Conversion rate**
- **17.2%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **67%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**11%**
- Natco34% - Veggy Duck18% - Doves Farm16% - Puregro8% - AMZGROCERY7% - Old India6% - Open — no brand owns it (3 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/rice-flour/trend)
## **Top rice flour search terms**
- **rice flour**119K/yr-22.4%15.2% conv. - **rice flour for sourdough bread**9K/yr-24.1%19.8% conv. - **rice powder**6K/yr-8.2%3.8% conv. - **rice flour for baking**10K/yr-46.3%15.5% conv. - **white rice flour**4K/yr-15.3%12.7% conv. - **rice flour gluten free**3K/yr-14.0%14.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/rice-flour/search-terms)
## **Top rice flour products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£27K30%£40K40%£53K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natco Rice Flour 500G**Natco**£3.56**4.6★854 rev](https://www.amazon.co.uk/dp/B003U6K3M6) [2**Veggy Duck - White Rice Flour (1Kg) - Gluten Free | GMO Free | Vegan**Veggy Duck**£5.97**4.7★274 rev](https://www.amazon.co.uk/dp/B09PFCY6DJ) [3**Doves Farm Rice Flour 1kg**Doves Farm**£5.12**4.6★595 rev](https://www.amazon.co.uk/dp/B00EAKEGW4) [4**Puregro Rice Flour 500g (Pack of 1) | 100% Pure Rice Flour | Smooth & Fine Texture | Premium Quality | No Additives or Preservatives | Ideal for Baking Cooking & Thickening**Puregro**£3.71**4.6★173 rev](https://www.amazon.co.uk/dp/B0DW4DZ2N2) [5**AMZGROCERY Foo Lung Ching Kee 450g Rice Flour**AMZGROCERY**£2.55**4.8★5 rev](https://www.amazon.co.uk/dp/B0B65VF3RR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Puregro Rice Flour 500g (Pack of 1) | 100% Pure Rice Flour | Smooth & Fine Texture | Premium Quality | No Additives or Preservatives | Ideal for Baking Cooking & Thickening**Puregro**£3.71**173 rev1y ago](https://www.amazon.co.uk/dp/B0DW4DZ2N2) [**Chiquo Rice Flour - 1kg | Ideal for Dumplings Tempura Rice Cakes & Indian Dishes**CHIQUO**£5.66**76 rev2y ago](https://www.amazon.co.uk/dp/B0CJRJMQ16) [**Organic White Rice Flour-Certified Organic Non-GMO Vegan No Additives No Preservatives Resealable Bag by Thames Organic 500g**Thames Organic**£7.22**59 rev3y ago](https://www.amazon.co.uk/dp/B0BYWR4DCN) [**AMZGROCERY Foo Lung Ching Kee 450g Rice Flour**AMZGROCERY**£2.55**5 rev4y ago](https://www.amazon.co.uk/dp/B0B65VF3RR) [**Veggy Duck - White Rice Flour (1Kg) - Gluten Free | GMO Free | Vegan**Veggy Duck**£5.97**274 rev4y ago](https://www.amazon.co.uk/dp/B09PFCY6DJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AMZGROCERY Foo Lung Ching Kee 450g Rice Flour**AMZGROCERY**£2.55**4.8★**▲ 186%**](https://www.amazon.co.uk/dp/B0B65VF3RR) [**Veggy Duck - White Rice Flour (1Kg) - Gluten Free | GMO Free | Vegan**Veggy Duck**£5.97**4.7★**▲ 120%**](https://www.amazon.co.uk/dp/B09PFCY6DJ) [**Chiquo Rice Flour - 1kg | Ideal for Dumplings Tempura Rice Cakes & Indian Dishes**CHIQUO**£5.66**4.3★**▲ 23%**](https://www.amazon.co.uk/dp/B0CJRJMQ16) [**Natco Rice Flour 500G**Natco**£3.56**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B003U6K3M6) [**Old India Rice Flour 2kg**Old India**£6.08**4.2★**— 3%**](https://www.amazon.co.uk/dp/B08P37X43V)
**~~View all trending →~~**
## **What buyers say about rice flour**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Value for money”*
**Quality-Overall**19%
*“Excellent product”*
**Sour**18%
*“perfect for dusting my sourdough”*
**Baking**7%
*“I use it when making bread”*
**Cooking Instructions**7%
*“Perfect for cooking my Thai pancakes”*
**Taste-Overall**5%
*“Excellent rice flour”*
**Ease Of Use**5%
*“easy to store”*
**Advertised Vs Actual Product**2%
*“As described”*
**Vegan/Organic**2%
*“Its gluten free and very fine”*
**Flavor**2%
*“Great flavour”*
### **What buyers complain about **
**Advertised Vs Actual Product**25%
*“so I spent nearly 4 pounds on the product wrongly described”*
**Ease Of Use**25%
*“I cannot use it”*
**Durability**25%
*“All product fell apart”*
**Quality-Overall**25%
*“Very bad quality”*
## **Common questions**
- **Is rice flour profitable to sell on Amazon United Kingdom?**
- The niche generates £134K/yr across 9 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the rice flour niche?**
- 9 brands and 34 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in rice flour?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Ease Of Use, Durability. The return rate is 0.0%.
- **When does demand for rice flour peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the rice flour niche?**
- Listings span £2.55–£7.22; the average listing price is £5.14 (sweet spot $15–$100). The average incumbent carries 287 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)