---
title: "Products — rice cakes - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rice-cakes/products"
last_updated: "2026-07-31T16:21:28.553Z"
locale: en
meta:
  description: "Niche score 54/100 · £467K/yr market · 628K searches/yr. Prices mostly outside the sweet spot ($0.97–$14.27) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £467K/yr market · 628K searches/yr. Prices mostly outside the sweet spot ($0.97–$14.27) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — rice cakes - Flapen"
---

# **rice cakes**

**Worth a look**

Shows low returns (0.0%), but prices mostly outside the sweet spot ($0.97–$14.27) keeps it on the watch list.

Market size 58Growth 23Conversion 98Competition 77Returns 100Price range 0Avg price 12Brand share 25Review moat 77Quality gap 38

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Review moat**

**Great****450.78**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£467K**

£467K/yr · 628K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-4.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.32**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.97–£14.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100