---
title: "Rice Cakes — £467K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rice-cakes"
last_updated: "2026-07-31T14:11:15.570Z"
locale: en
meta:
description: "Niche score 54/100 · £467K/yr market · 628K searches/yr. Prices mostly outside the sweet spot ($0.97–$14.27) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £467K/yr market · 628K searches/yr. Prices mostly outside the sweet spot ($0.97–$14.27) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rice Cakes — £467K/yr Amazon UK Niche (2026) - Flapen"
---
# **rice cakes**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($0.97–$14.27) keeps it on the watch list.
Market size 58Growth 23Conversion 98Competition 77Returns 100Price range 0Avg price 12Brand share 25Review moat 77Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Great****450.78**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£467K**
£467K/yr · 628K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.32**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.97–£14.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rice cakes is a £467K/yr Amazon United Kingdom market (628K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice cakes market data**
- **Units sold / yr**
- **125K–150K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£540K–£648K**
- units × avg price
- **Conversion rate**
- **17.2%**
- **Avg BSR**
- **#330**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **15%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 84%
**Open market**
**6%**
- Kallo34% - Snack a Jacks27% - Morrisons19% - Walkers5% - Organix4% - Snack Jack4% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
18K13KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/rice-cakes/trend)
## **Top rice cakes search terms**
- **rice cakes**338K/yr-0.3%16.7% conv. - **snack a jacks**157K/yr-6.6%16.1% conv. - **rice cake**35K/yr+2.4%12.3% conv. - **corn cakes**15K/yr-18.2%16.9% conv. - **snack a jack**9K/yr+22.1%13.0% conv. - **snack a jacks caramel**11K/yr-22.0%1.3% conv. - **organix rice cakes**20K/yr-40.0%13.7% conv. - **snackajacks**8K/yr+6.3%5.9% conv. - **caramel snack a jacks**6K/yr-17.1%2.8% conv. - **corn thins**6K/yr-8.5%8.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/rice-cakes/search-terms)
## **Top rice cakes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£14K6%£28K9%£42K12%£56K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kallo Blueberry & Vanilla Corn & Rice Cakes Wholegrain Low Fat Healthy Snacks for Adults & Children Vegan Friendly Gluten Free No Artificial Flavours or Preservatives Single Pack 1 x 131g**Kallo**£1.56**4.4★4,374 rev](https://www.amazon.co.uk/dp/B015PR9LPC) [2**Snack A Jacks Salt&Vinegar 5 x 19g**Snack a Jacks**£1.34**4.7★977 rev](https://www.amazon.co.uk/dp/B0973QXPWZ) [3**Snack a Jacks Sour Cream & Chive Multipack Rice Cakes Crisps 5x19g**Snack a Jacks**£1.32**4.6★585 rev](https://www.amazon.co.uk/dp/B0973SD4RD) [4**Snack a Jacks Sweet Chilli Multipack Rice Cakes Crisps 5 x 19g**Snack a Jacks**£1.46**4.6★937 rev](https://www.amazon.co.uk/dp/B0973Q4ZDF) [5**Kallo Apple & Cinnamon Corn & Rice Cakes Vegan Gluten Free 1 x 127g**Kallo**£1.82**4.1★1,324 rev](https://www.amazon.co.uk/dp/B08YGFH186)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Milk Chocolate Rice Cakes 100g**Morrisons**£1.68**9 rev3mo ago](https://www.amazon.co.uk/dp/B0GVGLN5D9) [**Morrisons Dark Chocolate Rice Cakes 100g**Morrisons**£1.68**12 rev3mo ago](https://www.amazon.co.uk/dp/B0GVGG7DNX) [**Morrisons Salt & Vinegar Rice Cakes 129g**Morrisons**£1.32**8 rev4mo ago](https://www.amazon.co.uk/dp/B0C6MQNML5) [**Morrisons Caramel Rice Cake 140g**Morrisons**£1.38**12 rev4mo ago](https://www.amazon.co.uk/dp/B0GT5ZLZPX) [**SAJ Jumbo Choc Chip 180g**Walkers**£2.15**179 rev2y ago](https://www.amazon.co.uk/dp/B0D5M6VNNS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Caramel Rice Cake 140g**Morrisons**£1.38**4.3★**▲ 182%**](https://www.amazon.co.uk/dp/B0GT5ZLZPX) [**Morrisons Dark Chocolate Rice Cakes 100g**Morrisons**£1.68**4.1★**▲ 181%**](https://www.amazon.co.uk/dp/B0GVGG7DNX) [**Morrisons Milk Chocolate Rice Cakes 100g**Morrisons**£1.68**4.3★**▲ 180%**](https://www.amazon.co.uk/dp/B0GVGLN5D9) [**Morrisons Salt & Vinegar Rice Cakes 129g**Morrisons**£1.32**4.3★**▲ 177%**](https://www.amazon.co.uk/dp/B0C6MQNML5) [**Snack a Jacks Sour Cream & Chive Multipack Rice Cakes Crisps 5x19g**Snack a Jacks**£1.32**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B0973SD4RD)
**~~View all trending →~~**
## **What buyers say about rice cakes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**38%
*“Great tasty snack”*
**Flavor**9%
*“Great flavour”*
**Value For Money**9%
*“Good price”*
**Nutritional Content**8%
*“Excellent healthy snack”*
**Health Benefits-Overall**7%
*“healthy snacks”*
**Crispiness**6%
*“Very nice and crunchy”*
**Baking**3%
*“Loving rice cakes”*
**Sweetness**3%
*“DELICIOUS & SWEET”*
**Quality-Overall**2%
*“Good quality”*
**Salt Content**2%
*“Nice, slightly salted expanded rice snacks”*
### **What buyers complain about **
**Taste-Overall**26%
*“Artificial taste”*
**Flavor**10%
*“Did not have any real flavour”*
**Salt Content**8%
*“the lightly salted ones are a bit plain by themselves”*
**Value For Money**5%
*“over priced”*
**Size-Overall**3%
*“A lot smaller than they used to be”*
**Nutritional Content**3%
*“which defeats the object of trying to eat healthy”*
**Stale/Rotten/Spoiled**2%
*“weirdly chewy and almost stale in texture, I don't like them at all”*
**Smell**2%
*“strong smelling items as well as not being packed securely they too were smashed”*
**Moist/Dry**2%
*“they are dry”*
**Sweetness**2%
*“rice so doubtless less sugar”*
### **Top return reasons **
**Flavor**100%
## **Common questions**
- **Is rice cakes profitable to sell on Amazon United Kingdom?**
- The niche generates £467K/yr across 40 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the rice cakes niche?**
- 11 brands and 59 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in rice cakes?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Salt Content. The return rate is 0.0%.
- **When does demand for rice cakes peak?**
- Demand peaks in May; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the rice cakes niche?**
- Listings span £0.97–£14.27; the average listing price is £4.32 (sweet spot $15–$100). The average incumbent carries 451 reviews — the moat a new listing must climb.
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