---
title: "Rice 5kg — £185K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rice-5kg"
last_updated: "2026-07-31T18:22:10.698Z"
locale: en
meta:
description: "Niche score 36/100 · £185K/yr market · 298K searches/yr · £8.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £185K/yr market · 298K searches/yr · £8.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rice 5kg — £185K/yr Amazon UK Niche (2026) - Flapen"
---
# **rice 5kg**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 11Conversion 74Competition 13Returns 100Price range 17Avg price 25Brand share 0Review moat 69Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****729.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£185K**
£185K/yr · 298K searches
**Avg price**
**Okay****£8.99**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.80–£17.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-28.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rice 5kg is a £185K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Mar. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice 5kg market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£225K–£270K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **62%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- LAILA81% - Salaam9% - Kohinoor8% - Mai Thai2%
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — -28.8% search growth over the last 90 days.
8K6KPrime Day '25Spike '25Black Friday '25 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Mar · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/rice-5kg/trend)
## **Top rice 5kg search terms**
- **laila basmati rice 10kg**98K/yr-48.0%4.3% conv. - **laila**44K/yr-8.4%2.6% conv. - **laila rice**23K/yr+4.9%6.4% conv. - **laila extra long basmati rice**20K/yr-16.6%8.7% conv. - **rice 5kg**23K/yr-25.3%5.2% conv. - **kohinoor basmati rice**14K/yr-4.0%3.9% conv. - **laila basmati rice**11K/yr+10.1%5.5% conv. - **laila gold basmati rice 10kg**16K/yr-47.8%3.0% conv. - **5kg rice**10K/yr-27.6%7.2% conv. - **laila basmati rice 5kg**7K/yr-25.0%7.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/rice-5kg/search-terms)
## **Top rice 5kg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£18K20%£37K30%£55K40%£74K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Laila Longer Basmati Rice 5Kg**LAILA**£7.35**4.5★1,389 rev](https://www.amazon.co.uk/dp/B091631LCC) [2**Laila Extra Long Grain Rice 5 Kg - 100% Gluten Free - Extra Long Grain White Basmati Rice with Aroma Fragrant Package May Vary**LAILA**£7.82**4.5★1,280 rev](https://www.amazon.co.uk/dp/B07T3ZCMZB) [3**Laila Basmati Rice 10Kg**LAILA**£12.33**4.5★1,452 rev](https://www.amazon.co.uk/dp/B0050O7O2S) [4**Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style**LAILA**£7.40**4.6★129 rev](https://www.amazon.co.uk/dp/B0F9FPV265) [5**Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals**Salaam**£5.93**4.5★869 rev](https://www.amazon.co.uk/dp/B071453VP3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style**LAILA**£7.40**129 rev1y ago](https://www.amazon.co.uk/dp/B0F9FPV265) [**Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals**Salaam**£5.93**869 rev1y ago](https://www.amazon.co.uk/dp/B071453VP3) [**Kohinoor Gold Basmati 10kg**Kohinoor**£17.54**29 rev3y ago](https://www.amazon.co.uk/dp/B0F5BYMX3Q) [**Kohinoor Gold Basmati Rice 5kg**Kohinoor**£9.86**176 rev4y ago](https://www.amazon.co.uk/dp/B00NXP9XVQ) [**Laila Longer Basmati Rice 5Kg**LAILA**£7.35**1,389 rev5y ago](https://www.amazon.co.uk/dp/B091631LCC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Laila Longer Basmati Rice 5Kg**LAILA**£7.35**4.5★**▲ 91%**](https://www.amazon.co.uk/dp/B091631LCC) [**Laila Basmati Rice 5Kg Aromatic Rice Basmati-Style**LAILA**£7.40**4.6★**▲ 69%**](https://www.amazon.co.uk/dp/B0F9FPV265) [**Salaam Premium Basmati Rice 5kg Aromatic Long Grain Aged Non-Sticky Ideal for Biryani Pilaf and Everyday Meals**Salaam**£5.93**4.5★**▲ 68%**](https://www.amazon.co.uk/dp/B071453VP3) [**Mai Thai AAA Jasmine Rice (Pack of 1) 5kg**Mai Thai**£6.46**4.7★**▲ 33%**](https://www.amazon.co.uk/dp/B01MZD1I8S) [**Laila Extra Long Grain Rice 5 Kg - 100% Gluten Free - Extra Long Grain White Basmati Rice with Aroma Fragrant Package May Vary**LAILA**£7.82**4.5★**▲ 20%**](https://www.amazon.co.uk/dp/B07T3ZCMZB)
**~~View all trending →~~**
## **What buyers say about rice 5kg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Best quality”*
**Value For Money**21%
*“Good value for money”*
**Taste-Overall**20%
*“Aromatic”*
**Cooking Instructions**11%
*“Easy cook”*
**Smell**3%
*“It has that authentic nutty aroma that fills the kitchen while it's cooking”*
**Flavor**2%
*“The rice absorbs flavours well”*
**Crispiness**2%
*“Lovely long grains and fluffy”*
**Ingredients-Overall**1%
*“Excellent basmati rice always buy it from amazon the best rice for the price”*
**Advertised Vs Actual Product**1%
*“Received as written in description”*
**Ease Of Use**1%
*“easy to follow instructions”*
### **What buyers complain about **
**Smell**19%
*“Chemical smell”*
**Quality-Overall**18%
*“I hope the quality control can be checked”*
**Taste-Overall**9%
*“I didnt like the taste also it was too thick”*
**Texture/Consistency-Overall**6%
*“also didnt soften completely despite my long experience of cooking basmati rice”*
**Cooking Instructions**4%
*“this definitely needs to be soaked for a while or more added when cooking to ensure it's cooked”*
**Value For Money**3%
*“Far too expensive”*
**Size-Overall**3%
*“Size issues”*
**Color**3%
*“The rice is half BLACK”*
**Flavor**3%
*“no basmati fragrance or flavour”*
**Stale/Rotten/Spoiled**3%
*“not that fragrant”*
## **Common questions**
- **Is rice 5kg profitable to sell on Amazon United Kingdom?**
- The niche generates £185K/yr across 13 tracked products. 90-day search growth is -28.8%. Flapen's verdict: Skip it (36/100).
- **How competitive is the rice 5kg niche?**
- 4 brands and 23 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rice 5kg?**
- Top complaints mined from reviews: Smell, Quality-Overall, Taste-Overall. The return rate is 0.1%.
- **When does demand for rice 5kg peak?**
- Demand peaks in Jan–Mar; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the rice 5kg niche?**
- Listings span £2.80–£17.54; the average listing price is £8.99 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.
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