---
title: "Trend — rhubarb and custard sweets - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rhubarb-and-custard-sweets/trend"
last_updated: "2026-07-31T21:08:47.028Z"
locale: en
meta:
  description: "Niche score 41/100 · £115K/yr market · 223K searches/yr · £9.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £115K/yr market · 223K searches/yr · £9.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — rhubarb and custard sweets - Flapen"
---

# **rhubarb and custard sweets**

**Skip it**

Prices mostly outside the sweet spot ($1.40–$16.58) — this niche doesn't clear our bar today.

Market size 27Growth 23Conversion 64Competition 15Returns 100Price range 10Avg price 25Brand share 19Review moat 59Quality gap 80

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,142.5**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£115K**

£115K/yr · 223K searches

**Avg price**

**Okay****£9.01**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-4.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****£1.40–£16.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100