---
title: "Rhubarb and Custard Sweets — £115K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/rhubarb-and-custard-sweets"
last_updated: "2026-07-31T16:20:31.522Z"
locale: en
meta:
description: "Niche score 41/100 · £115K/yr market · 223K searches/yr · £9.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £115K/yr market · 223K searches/yr · £9.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rhubarb and Custard Sweets — £115K/yr Amazon UK Niche (2026) - Flapen"
---
# **rhubarb and custard sweets**
**Skip it**
Prices mostly outside the sweet spot ($1.40–$16.58) — this niche doesn't clear our bar today.
Market size 27Growth 23Conversion 64Competition 15Returns 100Price range 10Avg price 25Brand share 19Review moat 59Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,142.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£115K**
£115K/yr · 223K searches
**Avg price**
**Okay****£9.01**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£1.40–£16.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rhubarb and custard sweets is a £115K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rhubarb and custard sweets market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£180K–£225K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**4%**
- HARIBO69% - Berrymans8% - MyCandyShop7% - Bonds of London5% - Sweetzone4% - Krazy Kandi4% - Open — no brand owns it (1 brand, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/rhubarb-and-custard-sweets/trend)
## **Top rhubarb and custard sweets search terms**
- **rhubarb and custard sweets**139K/yr-11.7%7.0% conv. - **haribo rhubarb and custard sweets**50K/yr+9.5%8.3% conv. - **rhubarb and custard**16K/yr+50.4%4.3% conv. - **rhubarb and custard haribo**8K/yr-31.7%6.1% conv. - **haribo rhubarb and custard**7K/yr-18.9%5.1% conv. - **rhubarb and custard sweets haribo**4K/yr-1.3%6.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/rhubarb-and-custard-sweets/search-terms)
## **Top rhubarb and custard sweets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£17K30%£35K45%£52K60%£69K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HARIBO sweets 810g tub RHUBARB AND CUSTARD**HARIBO**£6.20**4.6★10,263 rev](https://www.amazon.co.uk/dp/B003T3J8FS) [2**Rhubarb and Custard Sweets 500g - Rhubarb and Custard Pencil Sweets In Bulk Cheap with Classic Pudding Flavours - Perfect for Sharing Parties Get-togethers**MyCandyShop**£6.61**4.5★186 rev](https://www.amazon.co.uk/dp/B0DYK6QCY5) [3**HARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats**HARIBO**£1.40**3.2★2 rev](https://www.amazon.co.uk/dp/B0GLQBRHZ4) [4**Original Rhubarb and Custard Sweets Retro Boiled Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.**Berrymans**£10.16**4.5★579 rev](https://www.amazon.co.uk/dp/B07YZSJ5HS) [5**Bonds of London Rhubarb & Custard Bags 130 g (Pack of 12)**Bonds of London**£10.63**4.5★21 rev](https://www.amazon.co.uk/dp/B0F941WZHG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats**HARIBO**£1.40**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GLQBRHZ4) [**Bonds of London Rhubarb & Custard Bags 130 g (Pack of 12)**Bonds of London**£10.63**21 rev1y ago](https://www.amazon.co.uk/dp/B0F941WZHG) [**1kg Rhubarb & Custard Retro Sweets Pink & Yellow Bulk Sweets Party Gift Sharing Candy Buffet Perfect for Haribo Lovers**Krazy Kandi**£9.30**43 rev1y ago](https://www.amazon.co.uk/dp/B0F6K6ZWYH) [**Rhubarb and Custard Sweets 500g - Rhubarb and Custard Pencil Sweets In Bulk Cheap with Classic Pudding Flavours - Perfect for Sharing Parties Get-togethers**MyCandyShop**£6.61**186 rev1y ago](https://www.amazon.co.uk/dp/B0DYK6QCY5) [**Sweetzone Rhubarb and Custard Pencils 700g 350pcs Retro Sweets Rhubarb and Custard Sweets Sugar Sticks Sweet Box Sweet Tub Rhubarb and Custard Box of Candy Candy Pencils Sweeties for Kids**Sweetzone**£8.40**53 rev1y ago](https://www.amazon.co.uk/dp/B0DDWKNQC4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats**HARIBO**£1.40**3.2★**▲ 343%**](https://www.amazon.co.uk/dp/B0GLQBRHZ4) [**Bonds of London Rhubarb & Custard Bags 130 g (Pack of 12)**Bonds of London**£10.63**4.5★**▲ 43%**](https://www.amazon.co.uk/dp/B0F941WZHG) [**1kg Rhubarb & Custard Retro Sweets Pink & Yellow Bulk Sweets Party Gift Sharing Candy Buffet Perfect for Haribo Lovers**Krazy Kandi**£9.30**4.8★**▲ 36%**](https://www.amazon.co.uk/dp/B0F6K6ZWYH) [**Haribo Tub Rhubarb & Custard (Pack of 2)**HARIBO**£16.58**4.4★**— 10%**](https://www.amazon.co.uk/dp/B00OCFMK6G) [**BG Pick & Mix Sweets Candy Pick n Mix Choose Your Sweetie Pouch 800g (- Rhubarb & Custards)**Bargain Gateway**£8.53**4.4★**— 5%**](https://www.amazon.co.uk/dp/B0CJZP6CBW)
**~~View all trending →~~**
## **What buyers say about rhubarb and custard sweets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**37%
*“Perfect sweet treat”*
**Taste-Overall**27%
*“Really strong taste very will order again and again”*
**Value For Money**13%
*“Excellent value”*
**Advertised Vs Actual Product**9%
*“As described”*
**Quality-Overall**4%
*“Excellent product”*
**Flavor**3%
*“the flavour is amazing”*
**Health Benefits-Overall**1%
*“Good enough to eat”*
**Ease Of Chewing/Swallowing**1%
*“easy to chew”*
**Texture/Consistency-Overall**1%
*“A nice soft texture”*
**Gifting Purpose**1%
*“Good present”*
### **What buyers complain about **
**Taste-Overall**29%
*“Some taste stale”*
**Moist/Dry**14%
*“Very greasy and look wet also dont taste like they used to”*
**Advertised Vs Actual Product**9%
*“doesnt come in tub as described”*
**Value For Money**7%
*“Why so expensive”*
**Hard Feel**7%
*“Stale and hard”*
**Size-Overall**7%
*“Fit only for the bin”*
**Sweetness**7%
*“The sweets didn't last long”*
**Flavor**4%
*“No flavour”*
**Stale/Rotten/Spoiled**4%
*“at least not stale”*
**Quality-Overall**2%
*“Inconsistent quality”*
## **Common questions**
- **Is rhubarb and custard sweets profitable to sell on Amazon United Kingdom?**
- The niche generates £115K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the rhubarb and custard sweets niche?**
- 7 brands and 32 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in rhubarb and custard sweets?**
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for rhubarb and custard sweets peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the rhubarb and custard sweets niche?**
- Listings span £1.40–£16.58; the average listing price is £9.01 (sweet spot $15–$100). The average incumbent carries 1,143 reviews — the moat a new listing must climb.
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