---
title: "Search terms — regina - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/regina/search-terms"
last_updated: "2026-07-31T17:09:38.488Z"
locale: en
meta:
  description: "Niche score 37/100 · £125K/yr market · 95K searches/yr · £8.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · £125K/yr market · 95K searches/yr · £8.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — regina - Flapen"
---

# **regina**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 14Conversion 97Competition 38Returns 100Price range 14Avg price 25Brand share 0Review moat 20Quality gap 23

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£125K**

£125K/yr · 95K searches

**Avg price**

**Okay****£8.89**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****13,789.21**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-21.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.30–£17.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand