---
title: "Regina — £125K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/regina"
last_updated: "2026-07-31T14:59:19.531Z"
locale: en
meta:
description: "Niche score 37/100 · £125K/yr market · 95K searches/yr · £8.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £125K/yr market · 95K searches/yr · £8.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Regina — £125K/yr Amazon UK Niche (2026) - Flapen"
---
# **regina**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 14Conversion 97Competition 38Returns 100Price range 14Avg price 25Brand share 0Review moat 20Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£125K**
£125K/yr · 95K searches
**Avg price**
**Okay****£8.89**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,789.21**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.30–£17.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, regina is a £125K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **regina market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£111K–£133K**
- units × avg price
- **Conversion rate**
- **14.8%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**109**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Regina90% - UINCLU5% - by Amazon3% - PLENTY2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/regina/trend)
## **Top regina search terms**
- **regina**39K/yr-10.8%8.6% conv. - **regina kitchen roll**33K/yr-33.8%13.2% conv. - **kitchen roll regina**13K/yr-3.1%15.0% conv. - **regina kitchen rolls**9K/yr-32.7%10.9% conv. - **regina xxl**989/yr-27.7%6.9% conv. - **regina xxl kitchen roll**158/yr-52.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/regina/search-terms)
## **Top regina products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£19K20%£25K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Regina Blitz 12 Rolls of Household Towel 3-Ply**Regina**£15.62**4.8★47,328 rev](https://www.amazon.co.uk/dp/B07T2SBZV8) [2**Regina Absorb 8 Rolls of Kitchen Towel 2-Ply**Regina**£8.04**4.6★4,278 rev](https://www.amazon.co.uk/dp/B0C9MTTRMP) [3**Regina Blitz 8 Rolls of Household Towel 3-Ply**Regina**£10.82**4.8★47,328 rev](https://www.amazon.co.uk/dp/B01JS6YLQK) [4**Regina Blitz Plus 8 Rolls of Household Towel 3-Ply**Regina**£13.04**4.8★696 rev](https://www.amazon.co.uk/dp/B0DBQJYQKG) [5**Regina Blitz Giant 1 Roll of Household Towel 3-Ply**Regina**£3.47**4.7★498 rev](https://www.amazon.co.uk/dp/B0CC5RNF58)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Plenty Kitchen Roll 6 Rolls 2-Ply Tissue**PLENTY**£6.35**12,383 rev1y ago](https://www.amazon.co.uk/dp/B0FHBLML5L) [**Regina Absorb Plus 8 Rolls of Kitchen Towel 2-Ply**Regina**£10.91**121 rev1y ago](https://www.amazon.co.uk/dp/B0FF5882TR) [**Regina Blitz Plus 8 Rolls of Household Towel 3-Ply**Regina**£13.04**696 rev1y ago](https://www.amazon.co.uk/dp/B0DBQJYQKG) [**Regina Gentle Soft 45 Rolls of Toilet Tissue 3-Ply**Regina**£14.40**588 rev2y ago](https://www.amazon.co.uk/dp/B0D986KBXQ) [**by Amazon Super Absorbent Kitchen Towel 3-ply 3 Rolls (1 Pack of 3) 80 Sheets per Roll FSC Certified**by Amazon**£2.44**11,133 rev2y ago](https://www.amazon.co.uk/dp/B0CR6BLD1L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Plenty Kitchen Roll 6 Rolls 2-Ply Tissue**PLENTY**£6.35**4.7★**▲ 56%**](https://www.amazon.co.uk/dp/B0FHBLML5L) [**Regina Absorb Plus 8 Rolls of Kitchen Towel 2-Ply**Regina**£10.91**4.6★**▲ 43%**](https://www.amazon.co.uk/dp/B0FF5882TR) [**Regina Blitz Giant 1 Roll of Household Towel 3-Ply**Regina**£3.47**4.7★**▲ 39%**](https://www.amazon.co.uk/dp/B0CC5RNF58) [**Regina Soft Bamboo 20 Rolls of Toilet Tissue 3-Ply**Regina**£7.68**4.5★**▲ 35%**](https://www.amazon.co.uk/dp/B0C94XHL5D) [**Regina Soft Bamboo - 45 Rolls of Toilet Tissue 3 Ply 160 Sheets Naturally Soft for your Skin Toilet Tissue Made with Bamboo Fibers Paper Packaging FSC Certificated**Regina**£16.50**4.5★**▲ 30%**](https://www.amazon.co.uk/dp/B0C94Y6CYH)
**~~View all trending →~~**
## **What buyers say about regina**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Amazing value”*
**Quality-Overall**24%
*“Brilliant quality”*
**Absorbency**9%
*“Absorbent enough”*
**Thickness**5%
*“these sheets are incredibly thick”*
**Advertised Vs Actual Product**4%
*“As described”*
**Strength**3%
*“Strong and long”*
**Soft Feel**3%
*“Silky soft”*
**Ease Of Cleaning**3%
*“absorbing helps cleaning”*
**Durability**3%
*“Super durable and great at cleaning spills”*
**Size-Overall**2%
*“Nice and big”*
### **What buyers complain about **
**Size-Overall**16%
*“Small in size”*
**Thickness**15%
*“THINNER THAN I EXPECTED”*
**Quality-Overall**14%
*“Reduced quality”*
**Value For Money**10%
*“Expensive”*
**Absorbency**5%
*“aren't as absorbent”*
**Advertised Vs Actual Product**3%
*“Not as indicated”*
**Strength**3%
*“These are so flimsy”*
**Durability**2%
*“keeps falling apart”*
**Leak-Proof**2%
*“the contents spilled out”*
**Smell**2%
*“Awful and stinks”*
### **Top return reasons **
**Quality-Overall**23%
**Value For Money**12%
**Thin**9%
**Advertised Vs Actual Product**8%
**Leak-Proof**7%
**Smell**7%
**Thickness**6%
**Size-Overall**6%
**Moist/Dry**4%
**Contamination**3%
## **Common questions**
- **Is regina profitable to sell on Amazon United Kingdom?**
- The niche generates £125K/yr across 19 tracked products. 90-day search growth is -21.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the regina niche?**
- 4 brands and 109 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in regina?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.1%.
- **When does demand for regina peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the regina niche?**
- Listings span £2.30–£17.11; the average listing price is £8.89 (sweet spot $15–$100). The average incumbent carries 13,789 reviews — the moat a new listing must climb.
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