---
title: "Reeses — £250K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/reeses"
last_updated: "2026-07-31T15:55:42.473Z"
locale: en
meta:
description: "Niche score 46/100 · £250K/yr market · 560K searches/yr · £8.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £250K/yr market · 560K searches/yr · £8.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Reeses — £250K/yr Amazon UK Niche (2026) - Flapen"
---
# **reeses**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 46Growth 10Conversion 58Competition 74Returns 100Price range 41Avg price 25Brand share 4Review moat 67Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****811.65**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£250K**
£250K/yr · 560K searches
**Price range**
**Okay****£0.93–£24.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£8.91**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-30.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, reeses is a £250K/yr Amazon United Kingdom market (560K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reeses market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **£356K–£446K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#525**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **29%**
- **Out of stock**
- **17.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**111**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 85%
**Open market**
**1%**
- Reese's68% - Reese's Puffs13% - BENERRY9% - Hershey's5% - Dolci Di Lechlade4% - Montezuma1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.1% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/reeses/trend)
## **Top reeses search terms**
- **reeses**272K/yr-27.8%5.6% conv. - **reeses chocolate**115K/yr-41.1%5.7% conv. - **reeces**47K/yr-29.8%10.0% conv. - **reese**22K/yr-6.3%3.8% conv. - **reeses peanut butter cups**34K/yr-29.7%4.6% conv. - **peanut butter chocolate**20K/yr-15.3%2.7% conv. - **peanut butter cups**12K/yr-16.4%2.4% conv. - **reeses peanut butter**15K/yr-37.7%5.5% conv. - **chocolate peanut butter**8K/yr-20.8%0.9% conv. - **reeses cups**9K/yr-8.1%4.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/reeses/search-terms)
## **Top reeses products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£10K8%£20K12%£30K16%£40K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Reeses Giant Peanut Butter Bar Milk Chocolate Coated Peanut Butter 208g Bar**Reese's Puffs**£2.63**4.6★198 rev](https://www.amazon.co.uk/dp/B09ZWP1ZMZ) [2**Reeses Cups Snack Sizes 297g**Reese's**£3.75**4.6★72 rev](https://www.amazon.co.uk/dp/B0779FY95D) [3**Reeses Milk Peanut Butter 2 Cups 42g x 3 Multipack 126g**Reese's**£2.15**4.4★4 rev](https://www.amazon.co.uk/dp/B0GHN25GM7) [4**Reeses Popped Milk Chocolate Peanut Butter Snack Mix 113g**Reese's**£2.59**4.5★165 rev](https://www.amazon.co.uk/dp/B0DBJ1FRNT) [5**Reeses Peanut Butter Cup American Candy Snack Size 5 pack 77g**Hershey's**£1.20**4.5★122 rev](https://www.amazon.co.uk/dp/B01NCSA9JE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Reeses Peanut Butter White 2 Cup 3pk 118g**Reese's**£2.07**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GSZT8W6D) [**Reeses Milk Peanut Butter 2 Cups 42g x 3 Multipack 126g**Reese's**£2.15**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GHN25GM7) [**Benerry Chocolate Gift Box Hamper - 22 Treats Gift for Any Occasion - Peanut Butter Sweet Box of Chocolates**BENERRY**£19.15**630 rev8mo ago](https://www.amazon.co.uk/dp/B0FCCMBTJB) [**Reeses Peanut Butter Cup White 4 Cup King Size 79g**Reese's**£1.42**26 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWMBYGK) [**Milk Chocolate & White Creme Cups Filled With Peanut Butter & Cookies Pieces Miniatures Stand Up Bag 9oz (255g)**Reese's**£13.84**1,138 rev9mo ago](https://www.amazon.co.uk/dp/B0FG8HHYB4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Reeses Peanut Butter White 2 Cup 3pk 118g**Reese's**£2.07**5.0★**▲ 540%**](https://www.amazon.co.uk/dp/B0GSZT8W6D) [**Reeses Milk Peanut Butter 2 Cups 42g x 3 Multipack 126g**Reese's**£2.15**4.4★**▲ 530%**](https://www.amazon.co.uk/dp/B0GHN25GM7) [**Reeses Filled Pretzels 510g - Peanut Butter Cream Filled Pretzels Reeses PRETZEL Peanut Butter 1 Pack the Hershey Company**Reese's**£19.72**4.4★**▲ 251%**](https://www.amazon.co.uk/dp/B0DL2B49T9) [**Reeses Minis More to Share Pouch 185g**Reese's**£2.43**4.4★**▲ 231%**](https://www.amazon.co.uk/dp/B09QJ2QZPL) [**Reeses Big Cup Caramel KS 79g**Reese's**£1.56**4.6★**▲ 159%**](https://www.amazon.co.uk/dp/B0CQ3K7SB2)
**~~View all trending →~~**
## **What buyers say about reeses**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“Absolutely delicious”*
**Value For Money**9%
*“Worth buying”*
**Gifting Purpose**8%
*“Gift”*
**Sweetness**7%
*“Great chocolate”*
**Quality-Overall**7%
*“Nice variety”*
**Flavor**5%
*“The ingredients work well together, with the creamy peanut butter, caramel, peanuts and milk chocolate creating a balanced flavour and a satisfying mix of textures”*
**Size-Overall**4%
*“just the right size”*
**Baking**2%
*“Each cup brings a delicious buttery bite of happiness”*
**Advertised Vs Actual Product**2%
*“as advertised”*
**Crispiness**2%
*“Crunchy nutty scrumptiousness”*
### **What buyers complain about **
**Taste-Overall**15%
*“they did taste a little stale”*
**Value For Money**13%
*“Bit pricey”*
**Size-Overall**11%
*“It takes forever to arrive the bar is quite small”*
**Sweetness**10%
*“More like a cheap strawberry sugar”*
**Quality-Overall**7%
*“I read some bad reviews”*
**Storage Temperature**5%
*“Arrived melted”*
**Ingredients-Overall**5%
*“More wax than chocolate, contains palm oil and Shea, not good”*
**Blend/Ratio**3%
*“it was definitely infused with peanut butter”*
**Salt Content**3%
*“maybe it will work if peanut butter was not too salty”*
**Smell**3%
*“and the box stinks of it”*
## **Common questions**
- **Is reeses profitable to sell on Amazon United Kingdom?**
- The niche generates £250K/yr across 34 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -30.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the reeses niche?**
- 7 brands and 111 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in reeses?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- **When does demand for reeses peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the reeses niche?**
- Listings span £0.93–£24.76; the average listing price is £8.91 (sweet spot $15–$100). The average incumbent carries 812 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)