---
title: "Reeses Pieces — £22K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/reeses-pieces"
last_updated: "2026-07-31T15:57:38.847Z"
locale: en
meta:
description: "Niche score 36/100 · £22K/yr market · 63K searches/yr · £12.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £22K/yr market · 63K searches/yr · £12.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Reeses Pieces — £22K/yr Amazon UK Niche (2026) - Flapen"
---
# **reeses pieces**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 9Conversion 36Competition 47Returns 100Price range 46Avg price 52Brand share 0Review moat 68Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****770.15**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.29**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£2.59–£25.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-31.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£22K**
£22K/yr · 63K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, reeses pieces is a £22K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reeses pieces market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£31K–£37K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#491**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **50%**
- **Out of stock**
- **19.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**0%**
- Reese's76% - Dolci Di Lechlade11% - BENERRY9% - Betty Crocker3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/reeses-pieces/trend)
## **Top reeses pieces search terms**
- **reeses pieces**48K/yr-36.6%3.5% conv. - **reece**11K/yr-6.6%0.7% conv. - **reeces pieces**4K/yr-37.7%6.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/reeses-pieces/search-terms)
## **Top reeses pieces products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8968%£2K12%£3K16%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Reeses Pieces Peanut Butter In a Crunchy Shell 90g Pouch x 10**Reese's**£15.82**4.5★95 rev](https://www.amazon.co.uk/dp/B0BN5Z7T9V) [2**Reeses Pieces Peanut Butter Theatre Box 113g .**Reese's**£4.86**4.7★1,047 rev](https://www.amazon.co.uk/dp/B0044FQVQO) [3**Reeses Pieces Peanut Butter in a Crunchy Shell 185g**Reese's**£3.30**5.0★2 rev](https://www.amazon.co.uk/dp/B0D849XNJM) [4**Reeses Popped Milk Chocolate Peanut Butter Snack Mix 113g**Reese's**£2.59**4.5★165 rev](https://www.amazon.co.uk/dp/B0DBJ1FRNT) [5**Peanut Butter Chocolate Gift Box by Dolci Di Lechlade**Dolci Di Lechlade**£7.91**4.5★3,295 rev](https://www.amazon.co.uk/dp/B00IAQ94GM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**American Chocolate Peanut Butter Gift Box by Dolci Di Lechlade**Dolci Di Lechlade**£16.15**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GDQSVK4D) [**Benerry Chocolate Gift Box Hamper - 22 Treats Gift for Any Occasion - Peanut Butter Sweet Box of Chocolates**BENERRY**£19.15**630 rev8mo ago](https://www.amazon.co.uk/dp/B0FCCMBTJB) [**Milk Chocolate & White Creme Cups Filled With Peanut Butter & Cookies Pieces Miniatures Stand Up Bag 9oz (255g)**Reese's**£13.84**1,138 rev9mo ago](https://www.amazon.co.uk/dp/B0FG8HHYB4) [**Luxury Chocolate Letterbox Gift 10 American Peanut Assorted Chocolates Gift for Birthdays Fathers Day Mothers Day Christmas Thank You Him Her Kids**BENERRY**£10.04**116 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ2WDWMC) [**Benerry Chocolate Gift Box Hamper - 10 Treats Birthday Gift - Peanut Butter Sweet Box of Chocolates**BENERRY**£9.98**116 rev11mo ago](https://www.amazon.co.uk/dp/B0F151Z2PW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Reeses Pieces Peanut Butter in a Crunchy Shell 185g**Reese's**£3.30**5.0★**▲ 482%**](https://www.amazon.co.uk/dp/B0D849XNJM) [**American Chocolate Peanut Butter Gift Box by Dolci Di Lechlade**Dolci Di Lechlade**£16.15**4.8★**▲ 181%**](https://www.amazon.co.uk/dp/B0GDQSVK4D) [**REESES Pieces Peanut Butter Candy 1.5 Ounce (Pack of 18)**Reese's**£23.04**4.7★**▲ 98%**](https://www.amazon.co.uk/dp/B00R0OB56M) [**Reeses Peanut Butter Pieces More to Share 185g**Reese's**£8.11**3.2★**▲ 86%**](https://www.amazon.co.uk/dp/B0BSNXZ1RW) [**Reeses Pieces Peanut Butter Theatre Box 113g .**Reese's**£4.86**4.7★**▲ 84%**](https://www.amazon.co.uk/dp/B0044FQVQO)
**~~View all trending →~~**
## **What buyers say about reeses pieces**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Love the taste its nice and creamy”*
**Quality-Overall**15%
*“That said, the product itself looked great, and customer service handled the issue very well and provided a refund, which I appreciated”*
**Gifting Purpose**13%
*“Gift”*
**Sweetness**9%
*“Great chocolate”*
**Crispiness**5%
*“Crunchy nutty scrumptiousness”*
**Flavor**5%
*“full of flavour”*
**Value For Money**4%
*“Great price too”*
**Texture/Consistency-Overall**4%
*“still hold a good texture with milk poured over”*
**Baking**2%
*“Peanut butter cups are great”*
**Size-Overall**2%
*“Great variety and size of product”*
### **What buyers complain about **
**Value For Money**44%
*“Too expensive”*
**Storage Temperature**8%
*“they came all slightly melted”*
**Blend/Ratio**8%
*“it was definitely infused with peanut butter”*
**Size-Overall**6%
*“The picture of the box makes it look a lot bigger than it really is”*
**Salt Content**4%
*“the pretzels are salty”*
## **Common questions**
- **Is reeses pieces profitable to sell on Amazon United Kingdom?**
- The niche generates £22K/yr across 20 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the reeses pieces niche?**
- 4 brands and 65 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in reeses pieces?**
- Top complaints mined from reviews: Value For Money, Storage Temperature, Blend/Ratio. The return rate is 0.0%.
- **When does demand for reeses pieces peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the reeses pieces niche?**
- Listings span £2.59–£25.71; the average listing price is £12.29 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.
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