---
title: "Reeses Chocolate Gift Set — £122K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/reeses-chocolate-gift-set"
last_updated: "2026-07-31T16:04:00.160Z"
locale: en
meta:
description: "Niche score 37/100 · £122K/yr market · 245K searches/yr · £12.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £122K/yr market · 245K searches/yr · £12.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Reeses Chocolate Gift Set — £122K/yr Amazon UK Niche (2026) - Flapen"
---
# **reeses chocolate gift set**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 12Conversion 48Competition 26Returns 100Price range 39Avg price 58Brand share 0Review moat 67Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****807.89**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.95**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.59–£23.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£122K**
£122K/yr · 245K searches
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-25.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, reeses chocolate gift set is a £122K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reeses chocolate gift set market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£130K–£162K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#254**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **63%**
- **Out of stock**
- **31.8%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**57**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- BENERRY44% - Dolci Di Lechlade31% - Reese's23% - Sweetie Bouquets2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.
25K15KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 8.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/reeses-chocolate-gift-set/trend)
## **Top reeses chocolate gift set search terms**
- **reeses chocolate gift set**121K/yr-15.8%4.3% conv. - **reeses pieces**48K/yr-36.6%3.3% conv. - **reece gift box**29K/yr-28.1%4.3% conv. - **reece**11K/yr-6.6%0.6% conv. - **reeses gift set**8K/yr-16.0%2.9% conv. - **reeses hamper**5K/yr-39.4%2.9% conv. - **reeces pieces**4K/yr-37.7%6.8% conv. - **reeses gift box**4K/yr-39.0%3.1% conv. - **reeses selection box**7K/yr-46.9%1.7% conv. - **reeses pieces gifts**10K/yr-83.2%2.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/reeses-chocolate-gift-set/search-terms)
## **Top reeses chocolate gift set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£18K20%£24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Peanut Butter Chocolate Gift Box by Dolci Di Lechlade**Dolci Di Lechlade**£7.91**4.5★3,295 rev](https://www.amazon.co.uk/dp/B00IAQ94GM) [2**Benerry Chocolate Gift Box Hamper - 22 Treats Gift for Any Occasion - Peanut Butter Sweet Box of Chocolates**BENERRY**£19.15**4.5★630 rev](https://www.amazon.co.uk/dp/B0FCCMBTJB) [3**American Chocolate Peanut Butter Gift Box by Dolci Di Lechlade**Dolci Di Lechlade**£16.15**4.8★12 rev](https://www.amazon.co.uk/dp/B0GDQSVK4D) [4**Luxury Chocolate Letterbox Gift 10 American Peanut Assorted Chocolates Gift for Birthdays Fathers Day Mothers Day Christmas Thank You Him Her Kids**BENERRY**£10.04**4.4★116 rev](https://www.amazon.co.uk/dp/B0FQ2WDWMC) [5**Benerry Chocolate Gift Box Hamper - 10 Treats Birthday Gift - Peanut Butter Sweet Box of Chocolates**BENERRY**£9.98**4.4★116 rev](https://www.amazon.co.uk/dp/B0F151Z2PW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**American Peanut Butter Chocolate Hamper Letterbox Gift Box with Full Size Peanut Butter Cups & Chocolate Bars Gift for Women or Men**Sweetie Bouquets**£14.12**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GRB3JG73) [**American Chocolate Peanut Butter Gift Box by Dolci Di Lechlade**Dolci Di Lechlade**£16.15**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GDQSVK4D) [**Benerry Chocolate Gift Box Hamper - 22 Treats Gift for Any Occasion - Peanut Butter Sweet Box of Chocolates**BENERRY**£19.15**630 rev8mo ago](https://www.amazon.co.uk/dp/B0FCCMBTJB) [**Milk Chocolate & White Creme Cups Filled With Peanut Butter & Cookies Pieces Miniatures Stand Up Bag 9oz (255g)**Reese's**£13.84**1,138 rev9mo ago](https://www.amazon.co.uk/dp/B0FG8HHYB4) [**Luxury Chocolate Gift Box Peanut Butter Chocolate Treat Assortment Gift for Him or Her Thank You Hamper (Birthday Kids - Purple)**BENERRY**£10.28**116 rev10mo ago](https://www.amazon.co.uk/dp/B0FR3Q9Q5H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Luxury Chocolate Gift Box Peanut Butter Chocolate Treat Assortment Gift for Him or Her Thank You Hamper (Birthday Kids - Purple)**BENERRY**£10.28**4.4★**▲ 555%**](https://www.amazon.co.uk/dp/B0FR3Q9Q5H) [**American Peanut Butter Chocolate Hamper Letterbox Gift Box with Full Size Peanut Butter Cups & Chocolate Bars Gift for Women or Men**Sweetie Bouquets**£14.12**3.5★**▲ 511%**](https://www.amazon.co.uk/dp/B0GRB3JG73) [**Reeses Pieces Peanut Butter in a Crunchy Shell 185g**Reese's**£3.30**5.0★**▲ 436%**](https://www.amazon.co.uk/dp/B0D849XNJM) [**American Chocolate Peanut Butter Gift Box by Dolci Di Lechlade**Dolci Di Lechlade**£16.15**4.8★**▲ 187%**](https://www.amazon.co.uk/dp/B0GDQSVK4D) [**Milk Chocolate & White Creme Cups Filled With Peanut Butter & Cookies Pieces Miniatures Stand Up Bag 9oz (255g)**Reese's**£13.84**4.6★**▲ 187%**](https://www.amazon.co.uk/dp/B0FG8HHYB4)
**~~View all trending →~~**
## **What buyers say about reeses chocolate gift set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Love the taste its nice and creamy”*
**Gifting Purpose**23%
*“Gift”*
**Quality-Overall**10%
*“Nice variety”*
**Sweetness**9%
*“Great chocolate”*
**Value For Money**7%
*“Great price too”*
**Crispiness**6%
*“Crunchy nutty scrumptiousness”*
**Baking**2%
*“Peanut butter cups are great”*
**Size-Overall**2%
*“Great variety and size of product”*
**Soft Feel**1%
*“they are soft”*
**Flavor**1%
*“full of flavour”*
### **What buyers complain about **
**Value For Money**46%
*“Too expensive”*
**Size-Overall**13%
*“The picture of the box makes it look a lot bigger than it really is”*
**Blend/Ratio**7%
*“it was definitely infused with peanut butter”*
**Storage Temperature**7%
*“they came all slightly melted”*
**Salt Content**4%
*“the pretzels are salty”*
## **Common questions**
- **Is reeses chocolate gift set profitable to sell on Amazon United Kingdom?**
- The niche generates £122K/yr across 19 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (37/100).
- **How competitive is the reeses chocolate gift set niche?**
- 4 brands and 57 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in reeses chocolate gift set?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Blend/Ratio. The return rate is 0.0%.
- **When does demand for reeses chocolate gift set peak?**
- Demand peaks in Feb–Nov–Dec; the busiest month runs 8.0× the quietest.
- **What does it cost to enter the reeses chocolate gift set niche?**
- Listings span £2.59–£23.04; the average listing price is £12.95 (sweet spot $15–$100). The average incumbent carries 808 reviews — the moat a new listing must climb.
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