---
title: "Red Wine Case of 6 — £467K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/red-wine-case-of-6"
last_updated: "2026-07-31T21:10:18.942Z"
locale: en
meta:
description: "Niche score 57/100 · £467K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £467K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Red Wine Case of 6 — £467K/yr Amazon UK Niche (2026) - Flapen"
---
# **red wine case of 6**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 12Conversion 85Competition 55Returns 99Price range 76Avg price 95Brand share 17Review moat 75Quality gap 63
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£24.09**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****£3.90–£51.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****508.12**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£467K**
£467K/yr · 206K searches
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-25.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, red wine case of 6 is a £467K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red wine case of 6 market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£482K–£602K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **48%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 95%
**Open market**
**4%**
- McGuigan60% - by Amazon19% - Hardys5% - Banrock Station5% - Blossom Hill4% - Bellevue Wines2% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/red-wine-case-of-6/trend)
## **Top red wine case of 6 search terms**
- **red wine case of 6**125K/yr-24.1%5.4% conv. - **mcguigans black label red wine**21K/yr-33.0%8.2% conv. - **mcguigan wine**18K/yr-36.2%6.7% conv. - **mcguigan**6K/yr-25.1%6.3% conv. - **red wine case of 6 offers**8K/yr-20.8%5.0% conv. - **merlot red wine case of 6**7K/yr-17.0%4.8% conv. - **shiraz red wine case of 6**5K/yr+2.3%7.5% conv. - **malbec red wine case of 6**7K/yr-36.5%6.3% conv. - **red wine case**5K/yr-3.0%2.4% conv. - **mcguigan red wine**4K/yr-23.2%8.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/red-wine-case-of-6/search-terms)
## **Top red wine case of 6 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£23K10%£47K15%£70K20%£93K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**McGuigan Black Label Shiraz 75 cl (Case of 6) packaging may vary**McGuigan**£25.71**4.4★826 rev](https://www.amazon.co.uk/dp/B00OA49PGW) [2**McGuigan Black Label Red Wine 75cl (ABV % may vary)**McGuigan**£4.60**4.5★2,461 rev](https://www.amazon.co.uk/dp/B005UXMNKW) [3**McGuigan Black Label Cabernet Sauvignon Red Wine 75 cl (Case of 6) alcohol content may vary (12.5/13 Percent by Volume)**McGuigan**£29.35**4.4★230 rev](https://www.amazon.co.uk/dp/B07379YL3X) [4**by Amazon South African Pinotage Red Wine 75cl Case of 6**by Amazon**£30.54**4.3★261 rev](https://www.amazon.co.uk/dp/B0B5X2QBGR) [5**McGuigan Reserve Shiraz 75 cl (Case of 6) - Packaging may vary**McGuigan**£26.18**4.4★433 rev](https://www.amazon.co.uk/dp/B07377V3LS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**McGuigan Black Label Red 1.5Ltr BIB**McGuigan**£11.28**0 rev8mo ago](https://www.amazon.co.uk/dp/B0FZW493VN) [**Carmel Signature Black Cabernet Sauvignon | Full-Bodied Red Wine with Rich Blackcurrant Notes | Aged in French Oak Perfect for Pairing and Cellaring | 14% ABV**Carmel**£26.59**0 rev1y ago](https://www.amazon.co.uk/dp/B0DSJQYR2L) [**Malbec Red Wine Case - 6 x 75cl - Trivento Reserve Argentina Sweet & Velvety - Case of Six Bottles of Red Wines**Bellevue Wines**£47.70**32 rev2y ago](https://www.amazon.co.uk/dp/B0D2LKNVX3) [**Calvet Collection Bordeaux Gold Medal Tasting - Selection of 6 Bordeaux Gold Medal-winning Red Wines (6 x 0.75 l)**Calvet**£51.55**721 rev2y ago](https://www.amazon.co.uk/dp/B07LC2SN7X) [**Hardys Stamp Shiraz 750ml**Hardys**£4.51**79 rev3y ago](https://www.amazon.co.uk/dp/B0BWSB2W68)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hardys Stamp Cabernet Merlot Red Wine 75cl**Hardys**£4.38**4.4★**▲ 278%**](https://www.amazon.co.uk/dp/B00Y3OIZ8S) [**McGuigan Black Label Red 1.5Ltr BIB**McGuigan**£11.28**0.0★**▲ 151%**](https://www.amazon.co.uk/dp/B0FZW493VN) [**McGuigan Black Label Cabernet Sauvignon Red Wine 75 cl (Case of 6) alcohol content may vary (12.5/13 Percent by Volume)**McGuigan**£29.35**4.4★**▲ 105%**](https://www.amazon.co.uk/dp/B07379YL3X) [**Banrock Station Reserve Cabernet Shiraz Wine 750ml (Case of 6) - Packaging may vary**Banrock Station**£32.28**4.5★**▲ 99%**](https://www.amazon.co.uk/dp/B073TXVTQ4) [**Hardys Stamp Shiraz 750ml**Hardys**£4.51**4.2★**▲ 88%**](https://www.amazon.co.uk/dp/B0BWSB2W68)
**~~View all trending →~~**
## **What buyers say about red wine case of 6**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**40%
*“Nice drink”*
**Taste-Overall**19%
*“Light taste & easy to pair with various types of food or on its own”*
**Value For Money**17%
*“Good value”*
**Flavor**9%
*“Nice flavor”*
**Blend/Ratio**4%
*“Premium blend”*
**Ease Of Use**3%
*“smooth and easy”*
**Quality-Overall**3%
*“Excellent value for the quality”*
**Color**2%
*“I like big reds”*
**Sweetness**2%
*“On the sweet side”*
### **What buyers complain about **
**Taste-Overall**28%
*“Not the same taste”*
**Value For Money**21%
*“cost”*
**Alcohol Content**14%
*“Alcohol content now 8%”*
**Quality-Overall**11%
*“Poor quality wine has no body to it”*
**Sweetness**7%
*“not as fruity”*
**Advertised Vs Actual Product**7%
*“This is not as described”*
**Bitter**4%
*“Very bitter, like bad grapefruit”*
**Flavor**4%
*“lacking any depth of flavour”*
**Sour**2%
*“sour”*
**Color**2%
*“Unlike many other Shiraz wines i have bought this has a rather weak almost watery colour”*
## **Common questions**
- **Is red wine case of 6 profitable to sell on Amazon United Kingdom?**
- The niche generates £467K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the red wine case of 6 niche?**
- 10 brands and 22 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in red wine case of 6?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Alcohol Content. The return rate is 0.2%.
- **When does demand for red wine case of 6 peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the red wine case of 6 niche?**
- Listings span £3.90–£51.55; the average listing price is £24.09 (sweet spot $15–$100). The average incumbent carries 508 reviews — the moat a new listing must climb.
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