---
title: "Red Vines — £97K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/red-vines"
last_updated: "2026-07-31T17:55:35.820Z"
locale: en
meta:
description: "Niche score 49/100 · £97K/yr market · 149K searches/yr · £11.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £97K/yr market · 149K searches/yr · £11.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Vines — £97K/yr Amazon UK Niche (2026) - Flapen"
---
# **red vines**
**Skip it**
Soft demand (-5.3% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 22Conversion 66Competition 38Returns 100Price range 46Avg price 43Brand share 37Review moat 52Quality gap 88
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,435.57**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.15–£26.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.14**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£97K**
£97K/yr · 149K searches
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, red vines is a £97K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red vines market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£67K–£89K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **26%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**83%**
Top 20: 98%
**Top-5 click share**
**62%**
Top 20: 97%
**Open market**
**14%**
- Red Vines36% - Darrell Lea17% - Red Vine17% - Generic7% - Halva6% - AHG Investment4% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -5.3% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/red-vines/trend)
## **Top red vines search terms**
- **red vines**38K/yr+7.9%8.0% conv. - **red liquorice**39K/yr-9.7%2.0% conv. - **strawberry liquorice**27K/yr-12.9%2.8% conv. - **red licorice**12K/yr+7.6%1.8% conv. - **red liquorice sticks**10K/yr-21.1%1.8% conv. - **red vines sweets**8K/yr-1.8%2.6% conv. - **darrell lea liquorice**5K/yr-12.3%3.9% conv. - **darrell lea**3K/yr-7.2%2.8% conv. - **red vines liquorice**3K/yr-11.7%1.6% conv. - **australian liquorice**3K/yr-11.3%1.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/red-vines/search-terms)
## **Top red vines products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£19K30%£29K40%£39K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Red Vines Original Red Twists Candy 141g**Red Vines**£5.31**4.2★2,939 rev](https://www.amazon.co.uk/dp/B0012NLMP6) [2**Red Vines Licorice Soft SND Chewy Twists Jar - 1.6kg**Red Vine**£16.47**4.0★446 rev](https://www.amazon.co.uk/dp/B08W3DVCWT) [3**Red Vines Original Red Licorice Twists 1.58 kg**Red Vines**£16.01**4.3★20,675 rev](https://www.amazon.co.uk/dp/B01M4O2495) [4**Darrell Strawberry Licorice 7 oz**Darrell Lea**£9.61**4.4★1,019 rev](https://www.amazon.co.uk/dp/B002HQT8UI) [5**Red Vines Sugar Free Strawberry Licorice Twists 141 g**Red Vines**£6.95**4.0★1,904 rev](https://www.amazon.co.uk/dp/B000FED3SW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Original Red Liquorice Twists Sweets With Gift Tub - Soft & Chewy Twists - Strawberry Flavour Chewy Texture Sweets (300g)**Generic**£11.53**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GTQN9X7G) [**BG Sweeto Quality Pick & Mix Sweets Re-Sealable 1kg Gifting Tub - Strawberry Flavour Red Cables Liquorice Pencils 1kg**Bargain Gateway**£8.31**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GGLL975V) [**by Amazon Liquorice 250g**by Amazon**£1.15**331 rev8mo ago](https://www.amazon.co.uk/dp/B0FFN6CGV3) [**Darrell Lea Real Milk Chocolate Liquorice Bullets 204g Pack of 3**Broadway candy**£14.10**10 rev11mo ago](https://www.amazon.co.uk/dp/B0FKN66HSX) [**Original Red Licorice Twists Soft & Chewy Candy Ropes Classic Strawberry Flavour (350g)**Generic**£12.61**41 rev1y ago](https://www.amazon.co.uk/dp/B0FJ8BR4CR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Original Red Liquorice Twists Sweets With Gift Tub - Soft & Chewy Twists - Strawberry Flavour Chewy Texture Sweets (300g)**Generic**£11.53**2.4★**▲ 179%**](https://www.amazon.co.uk/dp/B0GTQN9X7G) [**Flyers Strawberry Liquorice Sticks Carton - 60 Sticks | Sweet Strawberry Flavoured Sweets | Large Bulk Pack for Sharing & Events**STOCKLEY'S SINCE 1918**£8.81**4.4★**▲ 85%**](https://www.amazon.co.uk/dp/B004SG8FVI) [**Red Vines Original Red Twists Candy 141g**Red Vines**£5.31**4.2★**▲ 72%**](https://www.amazon.co.uk/dp/B0012NLMP6) [**Flyers - Giant Cherry Liquorice Sticks 40 Count Carton**STOCKLEY'S SINCE 1918**£7.86**4.4★**▲ 57%**](https://www.amazon.co.uk/dp/B0DCZM4PJL) [**Darrell Lea Real Milk Chocolate Liquorice Bullets 204g Pack of 3**Broadway candy**£14.10**4.5★**▲ 56%**](https://www.amazon.co.uk/dp/B0FKN66HSX)
**~~View all trending →~~**
## **What buyers say about red vines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“not cheap in taste”*
**Value For Money**14%
*“Value for money”*
**Flavor**11%
*“Great flavour”*
**Sweetness**8%
*“Lovely and sweet”*
**Quality-Overall**5%
*“Great product”*
**Ease Of Chewing/Swallowing**4%
*“it has that satisfying chew without being tough”*
**Alcohol Flavor**3%
*“Excellent liquorice”*
**Gifting Purpose**3%
*“Present for friend”*
**Texture/Consistency-Overall**2%
*“texture”*
**Advertised Vs Actual Product**1%
*“As expected”*
### **What buyers complain about **
**Taste-Overall**37%
*“Not tasty”*
**Flavor**10%
*“No flavour”*
**Value For Money**8%
*“Quite expensive”*
**Hard Feel**5%
*“Not as soft as I expected”*
**Quality-Overall**4%
*“Given the reviews it appears the product has fluctuating quality”*
**Size-Overall**4%
*“large bags”*
**Ease Of Chewing/Swallowing**2%
*“chewy not the soft stuff”*
**Sweetness**2%
*“Do not buy this sweet”*
**Stale/Rotten/Spoiled**2%
*“Rotten”*
**Moist/Dry**2%
*“very dry”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is red vines profitable to sell on Amazon United Kingdom?**
- The niche generates £97K/yr across 23 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the red vines niche?**
- 12 brands and 56 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in red vines?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for red vines peak?**
- Demand is steady year-round — the busiest month runs 2.5× the quietest.
- **What does it cost to enter the red vines niche?**
- Listings span £1.15–£26.86; the average listing price is £11.14 (sweet spot $15–$100). The average incumbent carries 1,436 reviews — the moat a new listing must climb.
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